Investigating the effects of pricing strategies on consumer purchase intentions in the UK grocery sector: The case of Aldi
VerifiedAdded on 2022/11/25
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AI Summary
This study aims to critically evaluate the impact of pricing strategies on consumer purchase intention in the United Kingdom grocery industry. Aldi, a German retail grocery store has been chosen as the case study for the study. It explores the importance of pricing in marketing, the effects of pricing on profits, and the ideal pricing approaches for competitive advantage.
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