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(Solved) Pestle Analysis of IBM

   

Added on  2020-05-11

18 Pages2725 Words297 Views
RUNNING HEAD: Business MarketingBusiness Marketing
(Solved) Pestle Analysis of IBM_1
Business Marketing 1Executive summaryThis report has covered various aspects related to the multinational company IBM which is having a strong customer base. This report has provided information related to the history of IBM and the products offered by it. It has also covered the situational analysis of IBM for theanalysis of the different factors of the business environment on the performance of IBM. Market segmentation done by IBM for targeting the customers is also covered in this report along with the buyer behavior and factors affecting the behavior of buyers.
(Solved) Pestle Analysis of IBM_2
Business Marketing 2Table of ContentsIntroduction................................................................................................................................3Background of the product and company..................................................................................4Product details............................................................................................................................6Analysis of the relevant market situation...................................................................................8Market analysis.......................................................................................................................8Macro analysis: Pestle analysis..............................................................................................9Micro analysis: Five forces analysis.....................................................................................11Market Segmentation...............................................................................................................13Relationship management analysis..........................................................................................14Buyer behavior.........................................................................................................................15Conclusion................................................................................................................................16References................................................................................................................................17
(Solved) Pestle Analysis of IBM_3
Business Marketing 3IntroductionThis Business marketing report has been prepared which has covered different aspects of the business environment of a Business to Business Company operating in Australia. IBM is a Business to Business Company which is offering quality services to the customers. This report will discuss the background of the products offered by the company and of the company. Analysis of the market will be done by gathering relevant data for identifying the impact of these aspects on the business.
(Solved) Pestle Analysis of IBM_4

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