Understanding Contemporary Organisations: Business Model Canvas Analysis of Norco Cooperative Limited and Escavox Corporation

This report provides a detailed analysis of the business model canvas of Norco Cooperative Limited and Escavox Corporation, along with an evaluation of how the organizational structure facilitates the delivery of value proposition. It includes key activities, partners, resources, channels, customer relationship, value proposition, cost structure, etc. The report also discusses the importance of organizational structure in delivering value proposition.

200825 Quarter 3 2021
Understanding Contemporary
Organisations

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Business Model Canvas of Norco Cooperative Limited........................................................3
Business Model Canvas of Escavox Corporation..................................................................4
Analysing how the organisational structure helps in facilitating the delivery of value
proposition..............................................................................................................................6
CONCLUSION..........................................................................................................................8
REFERENCES...........................................................................................................................9

INTRODUCTION
Contemporary organization is the top to down model of traditional structure which
is basically considered to be rigid. This is removes the vertical design of traditional company
to provide employees ownership of the work. The current report is based on Norco
Cooperative Limited (NCL) and escavox corporation. NCL is the marketing cooperative &
agricultural supply firm in Australia which is part of Wholesale sector. Escavox corporation
is responsible fro providing the independ and objective data on the performance of fresh
food supply chains. Present case study will comprise the business model canvas for the
specified organizations by including key activities, partners, resources, channels, customer
relationship, value proposition, cost structure, etc. It will comprise the analysis regarding
how the organisational structure helps in facilitating the delivery of value proposition for
obtaining the deeper knowledge regarding the highlighted topic.
MAIN BODY
Business Model Canvas of Norco Cooperative Limited
KEY PARTNERS KEY ACTIVITIES KEY RESOURCES
 Retailers
 Restaurant
 Tech partners
 Commercial
partners
 Continued expansion
 Operational excellence
 Improving existing value
proposition
 Diversity of products
 Data assets
 Technology assets
 Digital assets
 Brand
VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CHANNELS
 Premium, light, low
fat and specialty ice
creams
 Modified, flavored
and organic milks
 Reasonable prices
 Cash free
 Utilizing provenance and
heritage as points of difference
 Pricing
 Highly automated
 Mobile apps
 Social media marketing
 Route Trade
 Exports
 Coles contract
CUSTOMER SEGMENTS COST STRUCTURE REVENUE STREAMS

 It involves of all
age groups.
 Sales and marketing
 Salaries
 Platform development
 Revenue from members and non-
members sources
 Surge Pricing
The value proposition of high quality and healthy ice cream and milk products with
reasonable price along with the option of digital payment has resulted into attaining growth
success. In order to attain the same, the key elements of business model play an important
role which can also be seen in the case of Norco Cooperative Limited. The key partners of the
organization are effectively selected which helps in creating a better platform for the business
operation. The company is engaged into enhancing its value propositions along with
continuous expansion of the business. This has also contributed in the excellence of the
business operations. The main resources of the organization are its wide range of products,
technology and data assets and along with this, its brand value. These all has resulted into
effectively creating and delivering the value for the business which has consequently led to
attaining growth and success. The organization has maintained its relationship with its
customers through the way of making use of provenance and heritage as a main point of
difference. The price of its products are reasonable results into attracting more customers
leading to generating higher revenue. The organization makes use of multiple channels such
as mobile apps, social networking sites, route trade, exports and Coles contract (Ojasalo and
Ojasalo, 2018). These channels create a sense of initial awareness about the brand and makes
it easy for customer acquisition. The organization targets customer of all age group as the
milk and milk products are being consumed by all age people. Pertaining to its cost structure,
it makes use of the sales and marketing as the major expenditure and in addition to this,
platform development is another point to be accounted for. On account of revenue, the
organization incurs revenue from the members and non-members sources and surge pricing
during peak times. Therefore, all these key element results into making it easier for the
organization in effectively meeting up with the value proposition of the company which
results into further creation, delivery along with the extraction of the value for the business.

Business Model Canvas of Escavox Corporation
KEY PARTNERS KEY ACTIVITIES KEY RESOURCES
 Farmers/ suppliers
 Restaurant
 Tech partners
 Food van
 Consultants
 Order fulfillment and
shipping
 Operational excellence
 Customer and partner
relationship management
 Customer development team
 Delivery force
 Technology assets
 Digital assets
 Brand
VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CHANNELS
 Guaranteed healthy
and fresh food
 30 sec order
processing
 Lower prices
 Cash free
 Premium option
 Discount trials
 Pricing
 Reward programs
 Subscription discounts
 Mobile apps
 Online website
 Partnership with corporations
CUSTOMER SEGMENTS COST STRUCTURE REVENUE STREAMS
 Working men and
women on time for
buying fresh food.
 Health conscious
 Less price sensitive
 App and website
management
 Sales and marketing
 Salaries
 Packaging
 Inventory
 Pay per order
 Subscription with discount
In respect to the Escavox Corporation, it key value proposition to deliver valuable
and guaranteed healthy food to its customers which is made possible by initiating the order
processing as quickly as possible within 30 sec. the company provides reminder of the push
notification. In simple terms, the value proposition is to produce and sell high quality fresh
and healthy foodstuffs in all across Australia. This involves producing or procuring a wide
variety of fruits and vegetables. In order to make this happen there are certain key elements
which are required to be taken accounted for. First is the key partners which involves the
retailers (supermarkets), suppliers of farm inputs, and consultants (Keane, Cormican and
Sheahan, 2018). There are certain reasons for collaborating with them as it will empower the

organization to accomplish economies of scale in dispersion. Set up retailers, for example,
stores have branches in all parts of the country, which will empower the organization to reach
at countless clients for a minimal price. Clients who buy consumer products in stores are
most likely to purchase natural staples during their normal shopping exercises. This will work
with speedy market penetration. Next is key activities which incorporates attaining
operational excellence, fulfilment of the order on time and maintaining a good relationship
with the customers. Another key element is key resources, compelling cultivating innovation
is a significant determinant of accomplishment in natural cultivating, particularly, in
Australia where normal assets, for example, land and water are scant. In this manner, the
organization will work together with experts and autonomous examination establishments to
procure the best natural cultivating technologies.
Next element is customer relationship which involves discount trials, pricing, reward
programs along with the subscription discounts which is being provided to customers which
results into attracting more and more customer towards it. In terms of channels used, the
organization makes use of the mobile apps, online website in addition to the partnership with
corporations. The organization works together with retailers who are known for quality,
reasonableness, and dependability to keep a reliable brand picture. This empower the
organization to choose the best performing retailers, along these lines staying away from the
risk of squandering scarce assets in creating non-performing distributors. The organization
have targeted working men and women for the purpose of buying fresh food and also those
who are very health conscious and less sensitive towards price.
Analysing how the organisational structure helps in facilitating the delivery of value
proposition
Organizational structure refers to the system which outlines the how the certain
activities are being directed in order to accomplish the desired organizational goals and
objectives. It involves roles and responsibilities. An organizational structure subtleties how
certain exercises are assigned toward accomplishing an association's objective. It diagrams a
representative's job and different obligations inside an organization. The greater position
workers have, the higher up they will be on the authoritative structure. Likewise, the more
coordinated a structure is, the more proficiently an organization works (Dedahanov, Rhee and
Yoon, 2017). It partitions organizations into different groups or branches, which helps in
ensuring that all activities and obligations explicit to those divisions are met all the more
without any problem. At the point when a representative knows what they ought to be
working on, they're ready to work rapidly and all the more effectively. Basically, a

coordinated construction makes an effective and smoothed out framework that further
develops organization activities which results into more streamlined system assisting in
improvising the overall organizational operations.
Utilizing a solid organizational structure permits an organization to all the more
likely spotlight on a solitary arrangement of objectives rather than each gathering pursuing its
own plan. This is the aftereffect of the progression of correspondence that an authoritative
construction offers, just as the foundation of obligation and regard for the organization
pecking order that comes from solid design (Schulman, 2020). It assists the organization with
utilizing assets astutely chasing after organization objectives rather than multiplying
endeavours or exploring different avenues regarding alternatives maybe not in the
organization's wellbeing. The organizational structure additionally decides how data streams
between levels inside the organization. For instance, in a unified design, choices stream
starting from the top, while in a centralized construction, the decision-making force is
appropriated among different levels of the association. Having an authoritative construction
set up permits organizations to stay effective and focused. This structure furnishes an
organization with a visual portrayal of how it is represented and how it can best push ahead in
accomplishing its objectives. Hierarchical designs are ordinarily delineated in a type of
outline or chart like a pyramid, where the most powerful individuals from the association sit
at the top, while those with minimal measure of force are at the base.
The organizational structure plays an important role pertaining to effectively
meeting up with the requirements of the business. It becomes essential to gain appropriate
level of understanding so that possessing level of efficiency can be identified. In the same
way, it has a significant role in the growth and success of the organization. The Norco
Cooperative Limited has followed functional organizational structure which has resulted into
carrying out the business activities in a better and effective way (About Us. 2021). In addition
to this, it has also assisted the organization in effectively and efficiently identifying its value
proposition which has resulted into effectively managing the various key elements of the
business model and based upon the performance. This results in effectively analysing the
outcomes which has a direct impact over the business performance.
In respect to the other organization which is Escavox Corporation, the organizational
structure played a crucial role pertaining to effectively analysing the key aspects of the
business which results in effectively evaluating the performance of the business on account of
the various key aspects of the business. These factors result into determining the various

areas which might lead to affecting the way in which the value proposition of the business is
being affected. The main goal behind the creation of the organizational structure is to
effectively determine the pathway through which the desired outcomes of the business can be
accomplished. This is the key reason which has resulted into undertaking an in-depth analysis
of the value proposition based upon which the organizational structure of the organization is
being determined which has led to effectively managing the business activities and resources.
Based upon this, the key business aspects are being taken in consideration and their relevance
in regard to the accomplishment of the desired goals and objectives and value proposition
(About Us. 2021). The company have made used of the divisional organizational structure
which has involved dividing the organization into various divisions like procurement,
operations, sales, marketing and finance which can be further enhanced as per the need of the
organization. This has resulted into supporting the company in effectively meeting up with
the various aspects of the business leading to accomplishing the relevant business needs.
Thus, in this way, organizational structure of Escavox Corporation and Norco Cooperative
Limited has assisted the company in accomplishing the desired goals and objectives of the
business and along with this enhancing the value proposition of the business.
CONCLUSION
From the above report it can be concluded that understanding contemporary
organization is crucial subject matter for gaining deeper insights. The current case study has
involved the business canvas model for the mentioned organization for getting deeper
information related with key practices & partners. It has involves information regarding key
practices, proposition, value preposition revenue streams, etc so that it can be identified that
how company deal with these mentioned segment. In current report it has involved that
organizational structure such as functional & divisional play important role in delivering
value proposition. These organizational structure provide assistance in meeting the business
needs in effectual manner for the purpose of accomplishing predetermined objectives.

REFERENCES
Books and Journals
Ojasalo, J. and Ojasalo, K., 2018. Service logic business model canvas. Journal of research
in marketing and entrepreneurship.
Keane, S. F., Cormican, K. T. and Sheahan, J. N., 2018. Comparing how entrepreneurs and
managers represent the elements of the business model canvas. Journal of Business
Venturing Insights, 9, pp.65-74.
Dedahanov, A. T., Rhee, C. and Yoon, J., 2017. Organizational structure and innovation
performance. Career Development International.
Schulman, P. R., 2020. Organizational structure and safety culture: Conceptual and practical
challenges. Safety science. 126. p.104669.
Online
About Us. 2021. Available Through:https://www.escavox.com/ >.
About Us. 2021. Available Through: <https://www.norco.com.au>.