Business Model Canvas Analysis of Afterpay
Added on 2021-04-21
11 Pages2428 Words369 Views
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Running head: BUSINESS MODEL CANVAS ANALYSIS OF AFTERPAYBUSINESS MODEL CANVAS ANALYSIS OF AFTERPAY Name of the Student Name of the University Author Note
BUSINESS MODEL CANVAS ANALYSIS OF AFTERPAY1 Executive SummaryThe report is related to the analysis of the business model of Afterpay It. Afterpay is anorganization which provides the opportunity to the shoppers to pay for the products in ainstalments. The instalments can be paid on fortnightly basis. The model of the businessorganization and the relationship between the various departments are analysed in the report.The major areas of success of the website within quite a short time is also discussed in detail.The issues that can be faced by the company in the future are discussed and analysed. Thevarious changes that can be applied in the business model are recommended in the reportanalysis.
BUSINESS MODEL CANVAS ANALYSIS OF AFTERPAY2Table of ContentsAbout Afterpay...............................................................................................................3Business model canvas of Afterpay...............................................................................3Key relationships between nine building blocks of Business Model Canvas................4Critical success factors of Afterpay...............................................................................5Risks related to operations of Afterpay in the industry..................................................6Recommended changes in the business model of Afterpay...........................................7References......................................................................................................................8
BUSINESS MODEL CANVAS ANALYSIS OF AFTERPAY3About Afterpay Afterpay is an organization that provides digital services related to the payment ofproducts some days after they have been bought. The amount of money can be paid ininstalment basis within fourteen days. This payment service has gained popularity inAustralia within a short span of time after their establishment in the market. The companywas founded in the year 2014 in Sydney. The ways of earning and spending by people havebecome a major part of the technological advancements. The shoppers in the present timesexpect simplicity and flexibility in their shopping process. This issue can be resolved byservices that are provided by Afterpay (Afterpay it! - Afterpay - Shop Now. Get it Now. Payit in 4., 2018). The organization was set up with the aim of developing a technology that willlead the industry and further a team of world-class quality was organised for the purpose ofachieving this objective. The organization has been providing simple and interest-freeinstalments to the shoppers so that they can buy the products that they desire without thetension to pay for it instantly. The purchase can be made by the customers online or from thestores of the various companies as well. The organization therefore makes it easy for theshoppers to fulfil their wishes without being worried about the amount required to purchasethe products (Taran et al., 2015). Business model canvas of AfterpayKey PartnersThe third-party merchants are the main partners of the company.The payment provides, Key ActivitiesSecurity provided to customers. Creating effective research and development platform.Providing 24/7 Value PropositionSecure, multi-payment, multi-currency transaction platform provided to the online customers. Customer RelationshipsFree memberships providedto customers.Providing different methods of Customer SegmentsBusinessesMerchantsRetailersShoppers
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