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Business Model Canvas Analysis of Tesla Motors

   

Added on  2021-04-21

11 Pages2349 Words925 Views
Running head: BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORSBUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS Name of the Student Name of the University Author Note
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BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS1 Executive SummaryThe analysis in the report is based on the discussion of the business model implemented byTesla Motors. This is an organization of American origin which operates in the field ofautomobiles and is known for manufacturing electric cars which are environment-friendly innature. The relationships between the various parts of the business model has been analysedin the report. The reasons behind the success of the company in the industry are analysed indetail. The risks and issues that are faced or will be faced by the company are discussed, Thechanges that can be implemented in the business of the company is discussed in the report.
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BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS2Table of ContentsAbout the company........................................................................................................3Business model canvas of Tesla Motors........................................................................3Key relationships between the nine building blocks......................................................6Critical success factors of the company.........................................................................6Risks related to the operations of Tesla Motors.............................................................7Recommended changes in the business model of Tesla................................................8References......................................................................................................................9
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BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS3About the companyTesla Inc. which is also known as Tesla Motors is a company of American originwhich specializes in the manufacture of electric vehicles, solar panels and energy storagedevices. The organization is based in Palo Alto, California and was founded in the year 2003.The major devices that are manufactured by the organization include, electric cars,photovoltaic panels for residential towers, energy storage related devices. The additionalproducts that are sold by Tesla Motors include, Tesla Powerpack and Powerwall batteries,solar roof tiles and solar panels. Tesla was envisioned as a technology company by CEO ElonMusk. The electric car manufactured by the organization named Model S had become thebest-selling in the world in the year 2015 and 2016. The sales of the model had reached amilestone of 200,000 units in the last quarter of the year 2017. The production of theorganization further increased in the month of February in the year 2018. The company hasmultiple numbers of production plants and assembly plants in the world. The mainmanufacturing unit of the organization is located in Fremont, California. The facilities of thecompany are located in many other countries including, Europe, Canada, Asia and Australia.The major partners of the organization in the industry are, Toyota, Daimler AG, Airbnb,Panasonic and Liberty Mutual. Tesla offers the services to their customers in the variousservice centres and they also provide mobile services with the help of the group of mobiletechnicians (Ojasalo & Ojasalo, 2015). Business model canvas of Tesla Motors Key PartnersTesla has greater than150 suppliers in the world who supply Key ActivitiesElectronic services of manufacturing model related to production. Value PropositionProduction of luxury vehicles and high-end sports cars with highest Customer RelationshipsSoftware related updates provided over the air Customer SegmentsThe environment conscious and high-end luxury
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