Business Model Analysis of Travelport Locomote

This assignment requires an in-depth analysis of the business model canvas of Travelport Locomote, an online travel management platform. The student needs to evaluate the company's revenue streams, customer relationships, and marketing activities, and provide recommendations for improvement. The assignment also asks the student to consider the importance of feedback from travelers and reviews in improving the service, as well as increasing promotional and advertising activities to create brand awareness. The student should also discuss how maintaining customer relationships can help the company acquire knowledge about customer preferences and design services accordingly.

Running head: BUSINESS MODEL CANVAS ANALYSIS OF TRAVELPORT
LOCOMOTE
BUSINESS MODEL CANVAS ANALYSIS OF TRAVELPORT LOCOMOTE
Name of the Student
Name of the University
Author Note

1BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
Executive Summary
This report is based on the analysis of the business model of Travelport Locomote which is
an organization of the Australian origin. The organization provides travel related facilities
and packages to the corporate travellers. The main aim of the organization is to provide low
cost and high quality travel options to the business travellers. The factors that have related to
the success of this concept are discussed in the report. The risks related to the organizational
processes are also analysed and the changes that can be made in the business model are
suggested.

2BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
Table of Contents
About Travelport Locomote...........................................................................................3
Business model canvas of Travelport Locomote...........................................................3
Key relationships of the nine building blocks................................................................5
Critical success factors of Travelport Locomote...........................................................6
Risks related to the operations of Travelport Locomote................................................7
Recommended changes in the business model of Travelport Locomote.......................7
References......................................................................................................................9

3BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
About Travelport Locomote
Travelport Locomote is an organization which is simple in operations and provides a
travel platform for the corporate travellers. This organization mainly empowers the travel
managers so that they can drive the change and further achieve a leap in the program
efficiencies. The app does not only provide an online booking platform it further powers the
workflow and the features related to a corporate travel. The app provides customised deals
for the various levels of officials which can suit their specific needs. Globalisation has caused
many expansions in the businesses of various organizations. This has led to the establishment
of offices of the organizations in various countries (Ltd, 2018). These changes in the business
environment further calls for a lot of travel for the business officials. The app provides travel
packages to the officials of various levels according to the costs that are permitted by their
organizations. The business travels have become an important of the business operations in
the modern economic environment. The app helps the business executives in planning their
business trips by keeping a control on the costs incurred. The company offers an intuitive and
simple platform which is designed for the new working process of the organizations in the
modern environment (Joyce & Paquin, 2016).
Business model canvas of Travelport Locomote
Key Partners
 The content
creators or
the users
who write
reviews of
the hotels
are
important
for the
companu.
 The hotels,
restaurants
are major
Key Activities
 Enhancing
the positive
effects of
indirect
networks by
the fresh
reviews
provided by
travelers.
 Enhancing
the
experience of
the
Value Proposition
 The vision
of the
company is
to deliver the
experience
that can
redefine
travel related
to corporate
needs.
 The company
is driven by
the passion
Customer
Relationships
 Increasing
the trust of
the
corporate
travelers.
 The
genuine
reviews by
travelers in
the app
helps in
creating
Customer
Segments
 The app
serves both
the sides,
the
travelers
and the
hotels.
 The
travelers
are
segmented

4BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
partners of
the business
activities of
Travelport
(Dudin et
al., 2015).
 The travel
managemen
t companies
related to
corporate
travelers.
 The travel
experts who
provide tips
to the
customers.
 The travel
agencies
who wish to
expand
their
business
related
activities.
customers.
 Providing
value to the
platform with
the help of
the
technological
innovation
(Toro-Jarrín,
Ponce-
Jaramillo &
Güemes-
Castorena,
2016).
 Improving
the app and
increasing
the content.
 Developing
the partners
and acquiring
platforms.
 Enhancing
the value
proposition.
 Increasing
the visibility
of the app in
various
search
engines.
 Observing
the steps
taken by the
other
organizations
.
to provide
best services
to the
corporate
customers.
 The value
provided to
the travelers
is related to
the reduction
of costs
related to
corporate
travel
(Vargas,
Calva &
Camacho
2015).
 The value
proposition
of the
company to
the hotels
and other
organizations
is related to
getting listed
for corporate
travel
options.
 The hotels
enlisted in
the app have
the
opportunity
to increase
their
revenue.
 The good
reviews
provided by
the corporate
travelers
improves
their
reputation.
 The hotels
can use the
app for
advertising
loyal
customers.
 The
incentive
related
policies of
the app for
the hotels
who are
their
partners.
based on
their levels
in the
organizatio
n.
 The supply
side of
customers
are segment
based on
the various
levels of
hotels
(Plenter et
al., 2017).
Key Resources
 The ratings
provided by
the travelers
are one of the
major
resources of
the app.
 The list of
the partner
hotels.
 The major
resources of
Channels
 The
webpages
of the
company.
 The app of
the
organizatio
n.
 The sales
team of the
organizatio
n.

5BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
an app or
webpage are
the customer
experience
reviews.
purposes
(Aversa et
al., 2015).
 The ability to
provide
special deals
with the help
of the app.
 The
advertiseme
nts in the
search
engines.
Cost Structure
 The expenses related to operating of the app.
 The costs related to selling of the services and
promotional activities of the app.
 The costs related to the development of the app.
 The costs related to acquisition of the partners of the
app.
Revenue Streams
 The first major revenue stream of the
app is related to the profits gained from
the partner hotels.
 The advertising revenue is related to the
promotions of the various hotels in the
app.
 The revenues earned from the
subscriptions of the corporate travelers.
Key relationships of the nine building blocks
The key relationships between the nine building blocks of business lie in the ways by
which the various areas of the company support each other. The key activities of the company
support the customer relationships that are developed by Travelport Locomote. The
promotional activities of the company help in acquiring customers for Travelport Locomote.
The resources that are possessed by the company will also help in improving its goodwill
reputation in the market. This will further assist in the expansion related operations of the
app. The company can increase its customer base by providing enhanced services to the
present customers (Fritscher & Pigneur, 2014). The customer segments of the company are
related to the revenue streams and the ways by which it operates in the market. The revenues
of the app are generated from the partnerships of the various hotels and restaurants and the

6BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
corporate travellers who book packages in with the help of the Travelport app. The value
proposition of the app is related to the services provided to the customers and packages
designed for the corporate travellers. The costs related to various operations of the company
includes the maintenance of the app. These costs are related to the amount of profits that are
earned by the app (Gonçalves & da Silva, 2017).
Critical success factors of Travelport Locomote
The major factors behind the success of Travelport Locomote are the personalized
services provided by the app to the various levels of business professionals. The trust that the
customers or the travellers have on the company is a key to the success of the organization in
the industry. The ease and outlook of the website of Travelport helps in attracting corporate
travellers towards the app. The app provides services which are personalized for the various
levels of business professionals. The executives are able to control the costs related to their
business trips. The reason behind this offer is the increase of globalization and global offices
in the various countries. The costs related to the trips are also scrutinized by the organizations
and the Travelport app helps in maintaining the costs (Fritscher & Pigneur, 2015). The
flexibility related to various modes of payment provided to the business professionals is
another reason related to the success of the company. The app also aims to manage the
quality of the various services that are provided to the corporate travellers. The attractive
offers and discounts provided by the app on the packages designed for the business
executives also contribute to the success of the company within a short span of time. The app
also provides solutions to the travellers to reduce the travel cost related to business
operations. The safety measures related to business operations are also taken by the app
(Ghezzi et al., 2015).

7BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
Risks related to the operations of Travelport Locomote
The major issue that can be faced by Travelport in the market is related to trust that
needs to be gained from the customers who are not used internet based services. The security
related issues that can occur in the online transactions can be a major issue for the app while
providing services to the corporate travellers. The officials belonging to the senior
management levels are dependent on the other employees of the company or the travel desk
for their bookings related to corporate travel. They are however less likely to use to the app to
book their travel packages. The quality of services that are required to be provided to the
corporate travellers need to be maintained as they have a certain level of travel related
preferences. The company will be required to take special care about the packages that they
provide to these corporate travellers (Zolnowski & Böhmann, 2014). The app is quite new to
the market and they need to give a considerable amount of time to establish their operations
in the industry, this can be an issue related to the revenues of the company.
Recommended changes in the business model of Travelport Locomote
The changes that can made in the business model includes, the increase in the number
of partners or channel of the company. Travelport can make alliances with the travel desks of
the business organizations so that can direct access to the travel related needs of the
executives of the different levels. The app needs to give more importance on the feedback
that is gained from the travellers and the reviews that they provide. The reviews can act as
major resource of the organization and help in acquiring customers. The company needs to
increase its promotional and advertising related activities so that they can create the
awareness of their brand in the minds of the consumers. The revenue streams of the app can
be increased with the increase in the number of partners. The customer relationships can be
maintained by the app by keeping contact with the customers and maintained their records.

8BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
This will help Travelport Locomote in getting knowledge about their preferences and
designing their services accordingly.

9BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
References
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business modelling: Modularity and manipulation. In Business models and
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Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative
business model canvas in the system of effective budgeting.
Fritscher, B., & Pigneur, Y. (2014, July). Visualizing business model evolution with the
business model canvas: Concept and tool. In Business Informatics (CBI), 2014 IEEE
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Fritscher, B., & Pigneur, Y. (2015, July). Extending the Business Model Canvas: A Dynamic
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Ghezzi, A., Cavallaro, A., Rangone, A., & Balocco, R. (2015, April). A Comparative Study
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Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to
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1486.

10BUSINESS MODEL CANVAS ANALYSIS OF TESLA MOTORS
Ltd, L. (2018). Corporate Travel Management - Locomote. Locomote.com. Retrieved 24
March 2018, from http://www.locomote.com/
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