Business Model Canvas for Social Enterprise CASA

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STUDENT ID:
TOPIC: BUSINESS MODEL CANVAS
DATE: 21-1-2019

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Contents
Introduction.................................................................................................................................................3
Social enterprise..........................................................................................................................................3
Business Model Canvas...............................................................................................................................4
Value proposition....................................................................................................................................6
Customer segments..................................................................................................................................7
Channels..................................................................................................................................................8
Customer relationships............................................................................................................................8
Revenue streams......................................................................................................................................9
Key resources..........................................................................................................................................9
Key activities...........................................................................................................................................9
Key partnership.....................................................................................................................................10
Cost structure.........................................................................................................................................10
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11
Appendix...................................................................................................................................................13

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Introduction
Social Enterprise UK was founded in 2002 in the United Kingdom. The enterprise is a
community interest company and has national membership with the social enterprise movement.
The organization has a similar group of bodies that are in different regions such as Northern
Ireland, Wales, England, and Scotland. This is a membership organization that has several social
enterprises within its region. Using the business model for the enterprise, the business structure is
analyzed while fostering economic independence. Social Enterprise UK is a different approach
while it engages in economic, environmental, cultural and social mission for the community
benefit. The trade is done in order to fulfill the mission of the company. A certain substantial
portion is deprived of the income from trade. Another perspective of social enterprise
organization is about reinvesting the majority of the profit to fulfill the goal of the company.
There are several social enterprises that are focused on social enterprises and organized in a way
to achieve the goals of the company. CASA Care And Share Associates business model canvas
are discussed and examined for strategic analysis of the company. The Business Model Canvas
reflects the major elements of the business such as key partners, key activities, value proposition,
customer relationship, customer segment, key resources, distribution channel, cost structure, and
revenue stream. These are the basic elements and the detail about each element of the business
are included with CASA’s information. The success of the business has mutually drawn an
impact due to key resources, human resource and the low staff turnover. There is a strong
relationship that has been observed with the external shareholders and tends to reflect on high-
quality care for the people. The commitment of the social enterprise is to tap for natural
creativity of people. Recruiting staff and representing the information is a major positive
workplace culture of CASA.
Social enterprise
In case of CASA that is a social enterprise, it has ultimate results in order to generate social
value and financial value for the business. It is a community-based enterprise that focuses on
articulated pages with substance focus and it delivers effective values for the organization and its
services. The major substance focus is on health care services provided to disabled and older
people. The organization was established in 2004 and it aims to become one of the leading

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owned provider in the UK for health and social care service provided to older and disabled
people.
The organization was created in order to replicate the award-winning enterprise in the country.
The true history of the organization was back to the mid of the ’70s that contributed for health
transformation in the UK. The social enterprise has always been a pioneer organization for
achieving the highest quality of health service. For making the business successful, the
organization has mutually focused on business ideas and delivering effective service to the
people. The mission of the organization is to become a positive ethical force in the country.
There are social impacts that are focused on improving the service and quality of life. The
organization recruits and invest in several communities that track record of the people for the
long term and unemployed people in the country. The staff currently consist of 750 people that
are benefited from training and development opportunities. The business structure of the social
enterprise organization is focused on the Business Model Canvas.
Business Model Canvas
A business model is a rationale that consists of creating, delivering and capturing values for the
organization. It is effective to state that an idea is focused and essence for the exchange of value
(Baden-Fuller&Morgan, 2010). This means that a business should focus on creating value for
others and deliver effective results for exchange. Something in exchange of value is expected by
people in order to focus on the business plan. There is a difference that generally lies between the
business model and substance with the purpose to help and understand people in order to
articulate the essence of business with creating, delivering and capturing value. The purpose of
the business model is to understand the business and its stakeholders in order to create a plan,
deliver services and capture value. The focus of the business model is to articulate the activities
and plan of the business. The focus is to know how the organization does business, how it
generated value and what benefits are derived from the business plan (Klang, Wallnöfer &
Hacklin 2014). The main focus is to consider consumer segments and to know what consumers
prefer and why would they keep coming back. These are several points that help to understand
the Business model that helps in innovative business works. The business plan is a detailed
document that tends to focus on a lengthier process with several goals, objective and business