Business Model Canvas of Nura Headphones.

Running head: BUSINESS MODEL CANVAS OF NURA HEADPHONES
BUSINESS MODEL CANVAS OF NURA HEADPHONES
Name of the Student
Name of the University
Author Note

BUSINESS MODEL CANVAS OF NURA HEADPHONES1
Executive Summary
The report is mainly based on the detailed analysis of business model canvas of an innovative
Australian organization named Nura Headphones. Various aspects of the operations of Nura
Headphones are examined in a detailed manner with respect to the building blocks of the
canvas. The coordination levels between various building blocks of the canvas have also been
analysed in the report in detail. The recommendations that are offered to Nura Headphones
for enhancement of its operations in the future are as follows,
 Development of the appropriate training based programs.
 Formation of the advertisement and promotional activities for the purpose of
attracting the customers.

BUSINESS MODEL CANVAS OF NURA HEADPHONES2
Table of Contents
I. Introduction.................................................................................................................3
II. Business model..........................................................................................................3
A. Building blocks.....................................................................................................4
1. Customer segments............................................................................................4
2. Key partners.......................................................................................................4
3. Value proposition...............................................................................................4
4. Key activities......................................................................................................5
5. Channels.............................................................................................................5
6. Revenue streams.................................................................................................5
7. Cost structure.....................................................................................................5
8. Key resources.....................................................................................................6
9. Customer relationships.......................................................................................6
B. Interrelationships...................................................................................................6
C. Critical success factors..........................................................................................6
D. Downside risks......................................................................................................7
E. Business model changes........................................................................................7
III. Conclusion................................................................................................................7
IV. Recommendations....................................................................................................8
References......................................................................................................................9
Appendix 1 – Table 1 - Business model canvas of Nura Headphones........................11

BUSINESS MODEL CANVAS OF NURA HEADPHONES3
I. Introduction
Nura Headphones is a consumer electronics organization that had started its
operations in Melbourne, Australia. The company mainly manufactures and designs
headphones that have the ability to provide personalized sound based on the hearing
capacities of consumers. This is considered to be a proprietary technology which is mainly
developed by the firm for the purpose of understanding the hearing related sensitivities of
users with respect to the listening based capabilities at various frequencies (Nuraphone.com.
2019). Emissions that are mainly provided by various sound based technologies are also
monitored by headphones that manufactured by Nura Headphones. The report will be mainly
based on the detailed analysis of deconstructed business model canvas of the company. The
relationships that have been formed between the building blocks of the business model will
also be discussed in the report along with the risks that are faced in its operations.
II. Business model
The major goal that is related to the formation of business model is based proper
enhancement of the experiences which are offered to the users and can be influenced by
various aspects related to personalised sound. The various features that are mainly considered
as a major aspect of the products which are provided by firms are developed with respect to
the user profiles of the customers and experiences that are provided as well. The key aspect
which can differentiate Nura Headphones from the other firms in the sector is mainly related
to the proper fulfilment of demands of the customers by offering the premium quality based
products (Austin, 2020).