Business Model Canvas of Nura Assignment 2022

Business Model Canvas of Nura 0
Title: Business Model Canvas of Nura
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Business Model Canvas of Nura 1
Executive Summary
In this assignment, the business model canvas of a new organization has been analyzed, which is
Nura. This analysis has been conducted, to identify the various critical success factors and
critical risk factors in the organization.
After analyzing the business model canvas, the different approaches and processes of the
organization Nura exhibited the different reasons behind the strong growth of the organization in
a short time. In addition to this, due to the turbulent environment in the market, there were many
aspects, which have to be changed too.
According to the main findings of the report, this was identified that the organization needs to
develop more competitive advantages, along with maintaining a stronghold in the market,
through improving and maintaining their value propositions. For accomplishing this, a new
business plan has been formulated for the organization that focuses on human resources, finance,
technology, and market.

Business Model Canvas of Nura 2
Contents
Introduction......................................................................................................................................3
Business Model Canvas...................................................................................................................3
1. Customer Segments..............................................................................................................3
2. Key Partners..........................................................................................................................4
3. Value Proposition.................................................................................................................4
4. Key Activities.......................................................................................................................5
5. Channels...............................................................................................................................5
6. Revenue Streams..................................................................................................................5
7. Cost Structure.......................................................................................................................6
8. Key Resources......................................................................................................................6
9. Customer Relationships........................................................................................................7
New Plan for the Organization........................................................................................................7
Market..........................................................................................................................................7
Operations & Technology............................................................................................................8
Human Resource..........................................................................................................................8
Finance.........................................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Business Model Canvas of Nura 3
Introduction
With the increasing globalization and intense competition in the market, along with the
advancement in the field of technology, there are new organizations that are emerging every day
with better products. Every organization is developing innovative products that help in offering
great customer experience. Technology has helped organizations in offering customized services
to customers. One such organization that is developing innovative and highly technological
products is Nura. It is an Australian organization that was founded in the year 2015, but the
organization has developed a huge customer base in a short span of time. Nura was founded by
Kyle Slater, Dragan Petrovic, and Luke Campbell. The organization is known for offering
customized headphones. The headphones that the organization provides have great sound clarity,
which is perfect for individual users. In addition to this, the products of Nura are finalized with
the help of a group of experts, which include music lovers, engineers, and acoustics, along with
hearing science. It is due to this reason that the customers are offered with various different
features in Nura products that helps in adjusting the sound according to their different
preferences. In the current environment, the industry of premium personalized audio has evolved
drastically in the last decade. There is a humongous demand for their products in the market and
the industry will grow further with the advancement in the field of technology. In this
assignment, the business model canvas of the organization Nura has been examined in depth that
has further helped in developing a plan, which will help the organization with better growth and
success.
Business Model Canvas
In the opinion of Osterwalder and Pigneur, the business model canvas is a strategic
management tool, which displays different aspects associated with an organization in a graphical
manner (Osterwalder and Pigneur, 2010). The business model canvas is made up of nine
different aspects, which are popularly known as the nine building blocks. All these different
aspects govern the organization processes. The nine-building blocks of the business model
canvas are –
1. Customer Segments
The organization Nura has a reputation for offering the world’s smartest headphones. It is
due to this reason that they have developed a customer base all over the world in a short period