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Business Model Canvas Assignment : NURU HEADPHONES

   

Added on  2021-04-17

11 Pages2455 Words290 Views
Running head: BUSINESS MODEL CANVAS OF NURU HEADPHONESBUSINESS MODEL CANVAS OF NURU HEADPHONES Name of the Student Name of the University Author Note
Business Model Canvas Assignment : NURU HEADPHONES_1
BUSINESS MODEL CANVAS OF NURA HEADPHONES1 Executive SummaryThis report is based on the analysis of an organization named Nura Headphones whichprovides customized headphones to the various customers. The organization is of Australianorigin and provides the products and services to the users of Australia. The business modelcanvas of the organization is analysed in the report and the relationship between the nineblocks or aspects of business are discussed. The critical success factors of the company areanalysed and the ways of operating are discussed. The risks that are faced or will be faced inthe future by the company are also analysed in the report.
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BUSINESS MODEL CANVAS OF NURA HEADPHONES2Table of ContentsAbout Nura Headphones................................................................................................3Business model canvas of Nura Headphones.................................................................3Key relationships between the nine building blocks of Business Model Canvas..........4Critical success factors of Nura Headphones.................................................................5Risks related to operations of Nura Headphones in the industry...................................6Recommended changes in the business model of Nura Headphones............................7References......................................................................................................................8
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BUSINESS MODEL CANVAS OF NURA HEADPHONES3About Nura Headphones Nura Headphones is an Australian organization which was established in the year2015 by Luke Campbell, Kyle Slater and Dragan Petrovik. The company mainly providescustomised headphones to its customers which help in providing sound clarity levels whichare perfect for the individual users. The designs of the products provided by the organizationare finalised by the music lovers who have expertise in acoustics, engineering, hearingscience and biology. The listeners are able to find the perfect sound with the help of thevarious features that are provided by the headphone (Our Team., 2018). The organizationbecame successful in the market within a short span of time. The app of Nura headphonescreates unique profiles which represent the ways of hearing of the customers. The profilecontains all relevant information about the style of hearing of the users. The sounds arecreated based on the sensitivity of the users to the various tones. The unique hearing levels ofthe users are detected with the help of the technology that is provided in the app of NuraHeadphones. The hearing profiles of the various individuals help in determining the colour orthe preferences of the various users (Breuer & Lüdeke-Freund, 2017). The business modelcanvas of the organization will be analysed in the report. Business model canvas of Nura HeadphonesKey PartnersThe efficient and passionate team of music lovers or founders.The providers oftechnology.The passionate Key ActivitiesPromotional activities performed with the help of their websites.Increasing tie-ups with organizations.ProviValue PropositionProviding high levels ofcustomer satisfaction.Providing consistent services to the users based on their hearing sensitivity.Customer RelationshipsSocial media communication with customers.Advertising with the help of various mediums like, events,Customer SegmentsThe music lovers who wish to use headphoneswhich are effective and customized according to their
Business Model Canvas Assignment : NURU HEADPHONES_4

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