1BUSINESS MODEL CANVAS OF PUREPONICS EXECUTIVE SUMMARY PurePonics is been one of the leading start-ups in the Australian market. The company has been known in the given market for being one of the leading companies in the Australian agriculture and farming industry. The company abides by the aquaponics approach to the farming and therefore leads to having a sustainable approach to the production of both the vegetables and the fish. The following report deals with the business canvas model of the PurePonics and proceeds further to provide an explanation for the relationship that exists among the various factors that are involved in the concerned business model. The report proceeds further to discuss the critical success factors and the risks that might be faced by the company in the future days to come. The report nears its conclusion with the recommendations that might be helpful for the company in the future days to come.
2BUSINESS MODEL CANVAS OF PUREPONICS Table of Contents Introduction..........................................................................................................................3 Brief Overview....................................................................................................................3 Business model canvas of PurePonics.................................................................................5 Relationship among the factors...........................................................................................7 Critical Success Factors.......................................................................................................8 Risks related.........................................................................................................................8 Recommendation.................................................................................................................9 Self-reflection......................................................................................................................9 Conclusion...........................................................................................................................9 References..........................................................................................................................10
3BUSINESS MODEL CANVAS OF PUREPONICS Introduction One of the major factors that is relevant in the gaining of the competitive advantage among the various contemporary organization is the factor that pertains to sustainability. The sustainability factor needs to be concentrated on by the start-ups in the market since they aim to introduce the various sustainable products to the market in order to gain a differentiated effect consumer base within the country. This might also help them to face an increase in the competitiveness in the given market. There has been an observable growth in the number of start-ups in the recent times. The agriculture and the farming industry has been one of the most affected sectors during the recent times due to the sudden upheaval in the number of the start-ups in the various fields. The following report deals with the business canvas model of the PurePonics and proceeds further to provide an explanation for the relationship that exists among the various factors that are involved in the concerned business model. The report proceeds further to discuss the critical success factors and the risks that might be faced by the company in the future days to come. The report nears its conclusion with the recommendations that might be helpful for the company in the future days to come. Brief Overview The company in discussion, PurePonics, has been one of the leading start-ups in the Australian market. The company has been known in the given market for being one of the leading companies in the Australian agriculture and farming industry. The company abides by the aquaponics approach to the farming and therefore leads to having a sustainable approach to the production of both the vegetables and the fish(Pureponics.com.au., 2018).The company also offers the production of the agricultural products without the use of the artificial or the other chemical substances. This helps them to offer the customers with the natural and the fresh
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
4BUSINESS MODEL CANVAS OF PUREPONICS vegetables to the concerned consumers, thereby bringing about a huge change in the existent trends of agriculture and farming. This might also help them in creation of a disruption in the concerned food market in the country. The company has been operating in the Australian market in the present times and had been particularly supplying their products to the Australian clients in smaller quantities.
5BUSINESS MODEL CANVAS OF PUREPONICS Business model canvas of PurePonics Key Partners ď‚·The farmers who haveexpressed their interest and havebeen participatingin thefarming processes that are propagated by the company. ď‚·Theretailstores thathave agreed tohelpthe companyinthe salesoftheir sustainable productsanddo followthe sustainable approachthatis followedbythe concerned company. Key Activities ď‚·Research and developmen t that is necessary for the increment in the production of the various organic vegetables. ď‚·Increment in the number of the vegetables that are grown through the process of aquaponics. Value Proposition ď‚·Offering natural and fresh vegetables and seafood items to the clientele of the company. ď‚·Authentic taste and nutrition of the products that are provided by the concerned company in place of the food items that have been chemically processed and are inorganic in nature. Customer Relationships ď‚·A live client portal in the company website. ď‚·Dedicated customer service ď‚·The influence of the retailers Customer Segments ď‚·The high-end clients that are capable of buying the organic products due to the high costs of the concerned products. ď‚·Clients who are in need of or do prefer the organic vegetables and other edible items including the seafood are the major target clients of the company. Key Resources ď‚·Farmers ď‚·Scientists and other Channels ď‚·Offline retail stores. ď‚·Selected
6BUSINESS MODEL CANVAS OF PUREPONICS skilled employees ď‚·Investment capital. stores that facilitate the sales. Cost Structure ď‚·The research and the development in the farming techniques. ď‚·Development of the aquaponics in the matters that pertain to the farming techniques. ď‚·Highly expensive cost structure for the equipment that is needed for the implementation of the technique of aquaponics in the farming industry. Revenue Streams ď‚·Mainly from the sale of the organic vegetables and sea-food. ď‚·Retail sales constitute the entire revenue for the company. ď‚·The payment modes accepted by the company are both online and offline in nature ď‚·Acceptance of both cash and plastic money. Fig. 1:Business Model Canvas of PurePonics Source: (Author)
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
7BUSINESS MODEL CANVAS OF PUREPONICS Relationship among the factors The nine blocks that are depicted in the above business model canvas are very intimately related to each other. The revenue stream of the company is majorly related to the main partners of the company in discussion, PurePonics. The above-mentioned business canvas reveals that the major revenue of the company is dependent on the key partners that are related to the company in discussion. The key partners that are associated with the company are the various retail stores that are present within the country that are responsible for the sale of the products that are marketed by the concerned company(Dudinet al, 2015). It might also be mentioned that the retail stores that are active e in the market have been helping the concerned company to earn the major portion of the revenue. The value proposition of the concerned company is also related to the various major activities that the company in discussion is involved with. The business canvas model does reveal the fact that the main activities to which the concerned company is majorly attached. These activities might include the matters that include the research and the developmental activities that are involved in the production of the organic vegetables and the other seafood materials that the company has been extending to the clientele of the organisation(Abraham, 2013). This might help in the enhancement of the value proposition of the company in the market through the offers that are related to the wide variety of the vegetables and the other products that are offered to the concerned clientele of the company in discussion(Sinkovics, Sinkovics & Yamin, 2014). The company in discussion, PurePonics, believes in the fact that the productivity of the farming processes that are followed by the company would face an increment with the increment in the updating frequency of the technology that is implemented in the farming processes that are propagated by the concerned company.
8BUSINESS MODEL CANVAS OF PUREPONICS Critical Success Factors The critical success factors of the company might include the various factors that turn out to be helpful in the matters that lead to the success of the company in the various fields that are active within the market. The various factors that might lead to the success of the concerned company in discussion might refer to the expansion of the company in the other markets excepting the ones wherein the company has already been active. This might help the concerned company in targeting the various customers who have been residing in the other parts of the country(Loveet al, 2015). The present activities of the company as well as the brand value and business opportunities of the company are limited to the area of Victoria, Australia. The expansion in the other markets would help the concerned company to lower the business risks that are generated in the matters that pertain to one single sector of the market wherein the company has been operating. The expansion would also help the company in earning more revenue due to the increase in the volume of the sales that they might experience after they enter in to the other markets that have been active globally as well as in the other parts of Australia (Loveet al, 2015). The company might also be advised to take part in the online sale services. The participation in the online marketplace would help the company to access a greater client base thereby having an increment in the sales volume of the company(Goddeket al, 2015). The online marketplace would also help them to target the customers who are based in the areas that are not covered by the current retail units that help in the sale of the products that the company has been offering to the clients of the same(Palmet al, 2014). Risks related The risks that the company might face relates to the pricing that they might have set for the concerned products. This has led to the restrictions on the number of the clients who might
9BUSINESS MODEL CANVAS OF PUREPONICS have been buying the concerned products(Humprecht & BĂĽchel, 2013). The premium pricing has also led to the restriction in the market exposure and the enhancement that the company might have faced had the prices of the concerned products not been so low(Kim, & Koo, 2016). The company might face a loss with the emergence of other similar organisations that provide the concerned clients with the organic foods but at cheaper rates. Recommendation The company is advised to bring about a change in the retail marketing process that is involved in the current business model of the company. The company might further be advised to expand into the e-commercial sectors for the growth in the sales of the various organic products that they might have been providing to their clients(Hsu, Chuang & Hsu, 2014). Self-reflection On being given the role of a leader in the organisation, I would have introduced the policies that pertain to the training of the concerned farmers who have been attached to the company in the matters pertaining to aquaponics. This would help the company in the matters wherein the reliance was totally dependent on the various skilled employees of the organisation (Gregory, 2015). Conclusion In lieu of the above discussion, it might be said that the company has successfully created a distinctive place for itself in the concerned market by introducing a sustainable approach to the farming activities. The report has also attempted to look into the various risks that they might face in the future and has provided some recommendations on the ways to avoid the risks.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
10BUSINESS MODEL CANVAS OF PUREPONICS References Abraham, S. (2013). Will business model innovation replace strategic analysis?.Strategy & Leadership,41(2), 31-38. Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative business model canvas in the system of effective budgeting. Goddek, S., Delaide, B., Mankasingh, U., Ragnarsdottir, K. V., Jijakli, H., & Thorarinsdottir, R. (2015). Challenges of sustainable and commercial aquaponics.Sustainability,7(4), 4199- 4224. Gregory,J. (2015). TheInternetof Things:revolutionizingtheretailindustry.Accenture Strategy. Hsu, M. H., Chuang, L. W., & Hsu, C. S. (2014). Understanding online shopping intention: the roles of four types of trust and their antecedents.Internet Research,24(3), 332-352. Humprecht, E., & BĂĽchel, F. (2013). More of the same or marketplace of opinions? A cross- national comparison of diversity in online news reporting.The International Journal of Press/Politics,18(4), 436-461. Kim, G., & Koo, H. (2016). The causal relationship between risk and trust in the online marketplace: A bidirectional perspective.Computers in Human Behavior,55, 1020-1029. Love, D. C., Fry, J. P., Genello, L., Hill, E. S., Frederick, J. A., Li, X., & Semmens, K. (2014). An international survey of aquaponics practitioners.PloS one,9(7), e102662.
11BUSINESS MODEL CANVAS OF PUREPONICS Love, D. C., Fry, J. P., Li, X., Hill, E. S., Genello, L., Semmens, K., & Thompson, R. E. (2015). Commercial aquaponics production and profitability: Findings from an international survey.Aquaculture,435, 67-74. Palm, H. W., Seidemann, R., Wehofsky, S., & Knaus, U. (2014). Significant factors affecting the economic sustainability of closed aquaponic systems. Part I: system design, chemo- physical parameters and general aspects.AACL Bioflux,7(1), 20-32. Pureponics.com.au. (2018).Pure Ponics Commercial Aquaponics. Retrieved 3 May 2018, from https://www.pureponics.com.au/ Sinkovics, N., Sinkovics, R. R., & Yamin, M. (2014). The role of social value creation in businessmodelformulationatthebottomofthepyramid–implicationsfor MNEs?.International Business Review,23(4), 692-707.