Business Model Deconstruction of Gleam: A Start-up Company in Australia

Assignment 1: Business Model Deconstruction
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Table of Contents
Introduction................................................................................................................................3
Description of the Business........................................................................................................4
Business Model Canvas.............................................................................................................6
Key Relationships......................................................................................................................7
Critical Success Factors.............................................................................................................9
Downside Risk.........................................................................................................................11
Recommended Changes...........................................................................................................12
Conclusion................................................................................................................................13
References................................................................................................................................14
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Introduction
The report study examines the business model deconstruction of a chosen organisation. The
organisation which is selected is named as “Gleam” which is Start-up Company of Australia
established in 2013. The report comprises of the business canvas model of selected business,
key relationships, critical success factors, risk and changes required.
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Description of the Business
The company which is selected for the critical assessment is Gleam. The company has been
founded on 1st April 2013. Gleam has been a privately owned Australia organisation which is
situated in the Melbourne, Australia (Gleam, 2018). The Gleam Company comprises of the
fully remote team across all over the worldwide. In addition to this, the company has such
growth power which covers nearly 1M+ businesses consisting of all shapes and sizes across
worldwide. The innovation at Gleam reflects of the mobile fashion discovery as well as an
intelligent platform which are engaged in bringing the connection among style lovers and
industry. It helps the style lover as well as the market industry in reaching to the next level.
Gleam is able to gain competitive advantage through satisfying the customers need and
engaging of their customers (Gleam, 2018). The below picture reflects the appearance of
company’s website.
Figure 1: About Us
Source: (Gleam, 2018)
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