Freshippo : Business Model Evolution PowerPoint Presentation 2022

Freshippo: Business
Model Evolution in
Alibaba’s New Retail
Platform

Introduction
 The retail industry of China is thriving
 Alibaba group is a notable name in the Chinese retail industry that
has come forward with a strategy of ‘New Retail’ (Anwar, 2017)
 The given case study is focused on the existing business models of a
business of Alibaba group named Freshippo
 It elaborates the operations of Freshippo to highlight the favorable
and unfavorable aspects of its business models (Kim, 2019)
 Freshippo realized that they are drifting away from core competencies
and strengths of business by being excessively focused on finding
solutions for business weaknesses.

Problem Description
ISSUES OF
MANAGEMENT,
POOR SERVICE QUALITY LONG WAITING TIME FRESHIPPO TRIED TO
FIX PROBLEMS BUT
CUSTOMER
COMPLAINTS WERE
PERSISTENT
LONG DELIVERY TIME
AND COMPROMISE ON
THE PRIOR CORE
BUSINESS
COMPETENCY OF
PROVIDING FRESH
FOOD ITEMS

Analysis and Evaluation
 Development of Integrated Online-Offline Business Model (Jeong &
Song, 2016)
 O2O
 Developed through Alibaba executives
 Enticed customers online to visit the physical stores of Freshippo to
buy their desired items from stores and Alibaba team played an
important role to materialize this idea (Xu & Zhang, 2015).