Economics - Business Model of Deliveroo

Running head: ECONOMICS
Digital Platforms
Name of the Student:
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1ECONOMICS
Executive Summary:
The objective of the report is to provide an overview of Deliveroo, the online food delivery
company. The report focuses on the ecosystem and business model of Deliveroo. It also focuses
on the way the online digital platform is able to create value along with a mention of the
legislation/regulations. The report also draws an insight into the future of Deliveroo followed by
a conclusion.

2ECONOMICS
Table of Contents
Introduction:....................................................................................................................................3
Ecosystem of Deliveroo...................................................................................................................3
Deliveroo Business Model...............................................................................................................5
Creation of Value in Deliveroo:......................................................................................................8
Regulation and Legislation pertaining to Deliveroo:.......................................................................9
Future of Deliveroo and Conclusion:............................................................................................11
References:....................................................................................................................................13

3ECONOMICS
Introduction:
The report aims at providing an insight into Deliveroo, a digital platform known for
offering reliable and fast delivery of food that consumers are able to track over their phone
(deliveroo.co.uk 2020). The digital platform was found by Gre Orlowski and Will Shu in the
year 2013 and has been based in London. Deliveroo operated in over two hundred cities that
included Netherlands, France, Belgium, Spain, Italy, Ireland, Singapore, United Arab, Hong
Kong, Taiwan and Kuwait. This digital platform saw a revenue growth of about 650 percent in a
particular year. Restaurants partnering with this digital platform was not only able to increase
revenue by 30 percent but was also able to create innumerable jobs in restaurant sector. The
values of the online food delivery firm remained entwined with everything it did. The value
worked together in making decisions related to recruitment or development an evolution of the
team, products or the people. The digital platform focuses on the mission of transforming the
ways in which the customers eat. A vital ingredient of success of the platform lies in having
providing the best collection of the popular restaurants. Through constant expansion and
innovation, the platform offers convenience and best choice and operates with the aim of
bringing direct food to the customers in a matter of 30 minutes.
Ecosystem of Deliveroo
As far as the ecosystem is concerned, online delivery services of restaurant has been
another name for convenience (Yeo, Goh and Rezaei 2017). The increase in the restaurant
delivery service has been found to capture a mass market thereby portraying an impressive
growth annually. Deliveroo has been fighting for the topmost end of market with increasing
number of people using the service on weekly basis. The customers does not seem to rewind on
the access and they therefore look for options to go along with it. The issue is prevalent with