Business Model of Latureae

Running head: BUSINESS MODEL OF LATUREAE
Business model of Latureae
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BUSINESS MODEL OF LATUREAE
Table of Contents
1. Introduction..............................................................................................................................2
2. Application of the Porter’s value chain model for the business model of LATUREAE.........2
2.1 Primary activities of the value chain for LATUREAE:.........................................................2
2.2 Secondary activities...............................................................................................................4
3. Identification of the links between Primary and Secondary Activities:...................................5
4. Maximization of the value offered to the consumers through value chain model:..................6
5. Conclusion................................................................................................................................6
6. Bibliography.............................................................................................................................8

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BUSINESS MODEL OF LATUREAE
1. Introduction
Latureae is a wellness and health care providing company. The main aim of this
organization is to bring the wellness to the people and contribute a sustainable development in
health care sector. The organization has strategic objectives as well as the operational objectives.
In order to full fill those objectives or activities, there is a need to identify the values for the
respective objectives or activities. The evaluation of the value chain for the organization is done
through the Porter’s value chain model. In this context, primary and secondary activities for the
Latureae business model has been identified. Through the value chain model the relevance of
those identified activities are determined. The conclusion is made on the basis of the factors
identified during the discussion in this paper.
2. Application of the Porter’s value chain model for the business model of
LATUREAE
Value chain is defined by the set of process those are responsible to help the company or
the organization to deliver the valuable service to the consumers. In order to determine the value
chain, the primary and secondary activities in the business organization are needed to be
identified.
The primary activities for a firm includes inbound logistics, marketing and sales, service
and operations. The secondary activity includes better management of the human resource and
making the technological development.
2.1 Primary activities of the value chain for LATUREAE:
Inbound Logistics: Inbound logistics refers to the inputs those are responsible for adding
value in the organization. Some of the inputs like good consumer base are responsible for adding