Business Model and Strategic Planning for Mad Paws - Desklib

Running head: BUSINESS MODELS AND STRATEGIC PLANNING
Business Model and Strategic Planning
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6BUSINESS MODELS AND STRATEGIC PLANNING
Executive summary
The subsequent report shall be discussing a business model plan that shall help in establishing
an efficient operation for Mad Paws. Mad Paws is a Sydney based pet care service provider
that delivers a wide range of services for pet owners. In the following report a detailed
business model is discussed that would enable the company to determine distinctive
operations area. Furthermore, a SWOT analysis is conducted upon the company that shall
enumerate the key areas of improvement for the company. The four area framework shall be
discussed in order to consider the distinctive factors that may help in accelerating the success
rate of the company.

7BUSINESS MODELS AND STRATEGIC PLANNING
Table of Contents
Introduction................................................................................................................................7
Company overview....................................................................................................................8
Strategic issues.......................................................................................................................8
Business model canvas..............................................................................................................9
Value proposition...................................................................................................................9
Customer segment..................................................................................................................9
Channels...............................................................................................................................10
Customer relationship..........................................................................................................10
Key activities.......................................................................................................................11
Key resources.......................................................................................................................11
Key partners.........................................................................................................................12
Cost structure.......................................................................................................................12
Revenue stream....................................................................................................................13
Business pattern.......................................................................................................................14
SWOT analysis........................................................................................................................14
Value proposition canvas.........................................................................................................15
Four action framework.............................................................................................................17
Recommendations....................................................................................................................17
Conclusion...............................................................................................................................18
References................................................................................................................................19

8BUSINESS MODELS AND STRATEGIC PLANNING
Introduction
Mad Paws is a Sydney based pet boarding service company that provides the pet
owners a reliable and guaranteed place for accommodation of their pets. The company was
established in the year 2014 and since then it has expanded and developed to be a successful
pet care service company in Sydney Australia (Madpaws.com.au 2018). The company offers
services for pets such as cats, dogs, rabbits, guinea pigs. Besides providing shelter or
accommodations for pets, the company also offers a wide range of other pet related services
that makes the life of pet owners a lot easier. Dog walking, house visiting, pet day care, dog
grooming and training are some of the services that the company delivers to its customers
(Madpaws.com.au 2018). The company aims in providing the pet owners the most reliable
and convenient pet sitters for their pets when they are away. Mad Paws do business in a most
cruel-free way as they do not use any cages or kennels for the pets. They find the customers
the most caring and passionate pet sitter in the most suitable neighbourhood that would care
and love their pet.
In this report a business model is created for Mad Paws in order to initiate a
successful operation in to the pet care industry and further expand its popularity. From
identifying the key customer base to detecting the sources of revenue, a well thought out
business model is created for Mad Paws. Mad Paws have a good image in the market of
Sydney and thus, it already have an advantage in the competitive market. In order to further
accelerate its rate of success a business model along with a SWOT analysis is conducted. The
outcome of the analysis are then reviewed to construct suitable recommendations that would
increase Mad Paws image and popularity. The business model canvas along with value
proposition canvas is prepared for the purpose of understanding the customers and then
implementing strategic plans to satisfy the demands of the customers. The sources of revenue
and resources are also identified so that the company could take the suitable opportunity and
ultimately take advantage of it to carry out a successful business.
Company overview
Mad Paws are a Sydney based company that offers a wide range of pet care services
to the needful customers. The company was inaugurated in the year 2014 and have made a
decent mark of its own in the pet care industry (Madpaws.com.au 2018). The company
mission is to provide a trusted and affordable neighbourhood suitable to the pet owners need
and deliver a carefree place for the pets. With this mission statement in context, the company
offers its customers a variety of services. The company provides a home for the pet owners
along with the option of finding a trustworthy and affordable pet sitter, in fact, the company