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BUSINESS NEGOTIATIONS
Article 1: Negotiation and dispute resolution between Apple and Samsung
Apple had suited a lawsuit accusing Samsung that the style and design of Apple iphone
Smartphone has been copied when Samsung manufactured and released its Galaxy series
Smartphone. On the counterpart Samsung sued Apple that the companies are not paying their
royalties. Since then both the companies have been accusing each other for copying the look
and design of the Smartphone. The disputes among the two companies have been skyrocketed.
The two companies accused each other for imitating the specifications and the functions of their
manufactured devices and Smartphone (Aman, 2017). However, both the companies had taken
initiatives to avoid the ongoing conflicts, as suggested by the California court. Apple Inc. filed
in the court that since the galaxy series launched by Samsung was designed to imitate the
Apple’s second generation ipad, the sale of Samsung series needs to be barred. Both the
companies decided to avoid the conflicts by negotiating. The two negotiating companies had a
fiery competition; Samsung had willfully infringed the patent and intellectual property of
Apple. Considering that Samsung are Apple’s biggest suppliers, both the companies have strong
reasons to overcome their conflicts and build up partnerships with the companies. However, the
conflicting companies refused to back off from their arguments, and continued suing, with
Apple ultimately winning (Delina, 2014).
Negotiations between Apple and Samsung
To avoid the arising conflicts between the two companies, the two companies
implemented mediation as a dispute resolution technique. The two negotiating parties were
unable to back off from their arguments, however, Apple has been able to engage in honest

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Negotiations between Apple and Samsung

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