Positive and Negative Impact of Macro Environment on Business

BUSINESS
(TASK 3 & 4)

Content Covered
• Introduction
• Positive and negative impact of macro environment
• Internal and external analysis of organization
• Interrelation of strengths and weaknesses of company
with its external factors
• Conclusion
• References

Introduction
Today, business environment plays an important role for
organisation’s productivity and success. It is necessary
for every business manager to consider all factors existing
in an environment. Company has to provide a better
working environment to their workers which can help to
provide higher productivity and profitability in the long
run.

Positive and negative impact of macro
environment
Pestle analysis: It is the
responsibility of employer to
largely assess PESTLE factor.
These are mentioned as below:
Political factors: NATWEST
follows the rules and policies
imposed by government.