Operations Management Business Assignment: UK Market

Added on - 06 Jun 2020

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Business Operation Management
Table of ContentsINTRODUCTION...........................................................................................................................3PART 1............................................................................................................................................3Presenting Ocado’s operating model...........................................................................................3PART 2............................................................................................................................................7Presenting root definition, drawing CATWOE table and rich picture........................................7PART 3............................................................................................................................................9Assessing the resources that are required for the effectual implementation of new process.......9Stating the extent to which performance objectives are related to operational priorities............9Use of balance scorecard in measuring company’s performance................................................9CONCLUSION..............................................................................................................................12
INTRODUCTIONBusiness operation management may be served as a process which is highly concernedwith making control on production process. In the strategic business arena, it is highly requiredfor the company to manage its operations and functions more effectually. Hence, operationmanagement is highly significant which in turn lays emphasis on planning and execution ofstrategies in the right direction. By undertaking the aspects of operation management firm canstreamline its business operations and functions properly. The present report is based on Ocadowhich is one of the leading online supermarkets of UK. Such firm has no chain of stores and itdelivers products to the customers directly from its warehouse. Ocado is also listed on therecognized stock exchange of London such as FTSE 250 (Ocado Group, 2017). In this, reportwill provide deeper insight about the operating model undertaken by Ocado. Besides this, it willalso shed light on the new model that can be undertaken by firm for building competitiveadvantage. It also depict the sources that need to be undertaken for meeting operational prioritiesor requirements.PART 1Presenting Ocado’s operating modelIn UK market Ocado has built its distinct image in the mind of customers under thecategory of online retailer. The main objective of the business unit is to maximize customer’ssatisfaction by fulfilling their needs on time. Hence, Ocado lays high level of emphasis on theaspects of strategic partnership with the motive to deliver products to customers at affordableprices. Thus, Ocado has developed unique model which in turn resulted into that now largenumber of individuals prefer to purchase products or services from such online retailer. Inaddition to this, now most of the individuals prefer to purchase products or services from onlinestore. The rationale behind this, online store offers high level of convenience to the individualsand enable them to do shopping whenever they want (Hill and Hill, 2012).Besides this, now trend towards working women has increased significantly as comparedto prior times. Thus, they do not have enough time to go outside for purchasing generalmerchandise. Along with this, online stores also provide opportunity to the customers to makecomparison of prices which are charged by different retailer for the similar kind of products orservices. Thus, all such are the main reasons due to which customers prefer to do onlineshopping rather than going to physical store (Krajewski, Ritzman and Malhotra, 2013). By taking
into account such aspect, it can be stated that now online store are highly significant which inturn helps business in attaining success to a great extent.Operation management of Ocado in the present timesProduct:Grocery itemsPrice: Following penetration pricing strategy for attracting large number of customers.Place:Offering products through online storePromotion: Laying focus on both social media marketing and traditional modesIn the context of Ocado, key components of operation management include followingwhich are vital for organization growth and success:Supply chain management: In the present era, customers stick to the retailer whodelivers products on time. By considering this, it can be presented that with the motive tostrengthen supply chain aspect Ocado considers the strategy of partnership.Efficiency: Enhancement of efficiency level of both human and non-human aspects suchequipment is highly required for better business as well as operation management. Thus,Ocado focuses on raising efficiency level with for doing delivery of products within theshortest time possible.Quality control: In order to manage business operations and functions more effectuallyOcado focuses on making control on quality level to a great extent. In the case of onlineretail store, satisfaction level of customers is highly influenced from the aspect thatproducts are delivered on tine or not. Thus, building and maintenance of high quality isone of the main aspects which are highly required for effectual operation management.Cited case situation presents that Morrison which is one of the leading supermarkets ofUK planning to do contract with Amazon for strengthening the online store and related services.Such strategic move of Morrison’s may result into high level of competition within themarketplace. Moreover, in the recent times, role of Amazon in offering online services are highlysignificant. It offers cloud computing platforms to individuals, companies and government. Inaddition to this, it allows users as well as customers to access products or services 24/7/365.Further, supply chain management of Amazon is highly significant which lays emphasis onmaking delivery of products within the suitable time frame. Thus, if Morrison will goes to bedwith Amazon then it may result into stiff competition at marketplace (Vetráková, Potkány andHitka, 2013). This in turn place direct impact on the productivity and profitability aspect of
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