Business Operation Strategies of Air Asia | PPT

• In this presentation we are going to study about various aspects of the management and business operation strategies of Air Asia.
• As a part of the whole academic study trip, previously a discussion was conducted collaborating with the Qatar Airways. The
study was about Qatar Airway’s business strategy and administrative system (Adler et al.,2017).
• The part of this interactive study is study about Air Asia, their business strategies and management system. So various strategies
and management policies and theories are presented throughout the whole presentation and proof for the claims are also provided.
INTRODUCTION

• AirAsia's dream is to be Asia's first low-cost carrier to cover 3 billion people with weak connectivity and high fees at
present (Stockport, 2012).
• Dreaming big and working towards those dreams is the goal of most of the business operations at Air Asia.
• In all countries where the airline works, AirAsia follows the requirements imposed by regulators. To ensure that
it’s Flotte is still in the highest shape, AirAsia partners with the most respected service providers of the globe.
DREAM & GOAL OF AIRASIA

• Operational control is at the core behind too many industry improvements.
• This is essential for managers to evaluate their organizations ' activities and to recommend and execute the required
improvements to address these challenges.
• The operational management (OM) is one category of activities that an organization uses to turn different inputs into end
goods and services (raw materials, infrastructure, etc.). Control of operations is directly related to efficiency and
profitability. The core determination of how inputs are converted to products and services is a robust operational
management framework (OMS) (Adapa and Roy, 2017). A well built and operated operating system plays a significant
part in efficiency and profitability determination.
• The International Air Transportation (IATA) affirmed its world-class safety quality with the Operating Health Audit
(IOSA), which was concluded by Air Asia Thailand (FD), a low-cost carrier of Air Asia.
. OPERATION MANAGEMENT
(OM)

• Here we are going to see how significant Air Asia’s operational management is and how they manage the
operations.
• ·With the latest organizational management framework, Air Asia enhances efficiency. The modern cutting-edge
method is intelligently preparing, arranging, forecasting, calculating and recording the everyday usage of aircraft
and passengers.
• It also allows the carrier to conform to laws by ensuring that the crew travels with their time limits (Mamrina et
al., 2020).
SIGNIFICANCE OF THE
OPERATIONAL
MANAGEMENT