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Business operations of Sainsbury PLC

   

Added on  2021-01-01

11 Pages2130 Words192 Views
Literature Review

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5

AIM: “TO DETERMINE THE WAY IN WHICH SOCIAL MEDIA ADVERTISINGINFLUENCES THE PURCHASE DECISION OF CUSTOMERS IN RETAIL SECTOR OFUK- A STUDY ON SAINSBURY PLC”Objectives: To understand concept of social media advertising as promotional tool in retail industryTo ascertain relationship between social media advertisement and customers perceptionTo analyse importance of social media marketing is business operations of SainsburyPLCTo communicate ways in which social media advertising influence purchase decision ofcustomer at Sainsbury PLCINTRODUCTIONLiterature review has been analysed as study and analysis of various other scholarlypapers in the research. Objective behind carrying out this review is to achieve or gatherinformation as well as critical analysis statement given by various other literatures. Further,literature review also involves different theories, concepts and models in the research whichhelps the scholar in identification of actual results. Present literature reviews of other scholar andresearchers on the social media advertisement and its influence on consumer decision making inretail sector of UK (Rapp and et.al, 2013). Further, overall journals and articles which areutilized has been cited properly. This part will help to establish an effective relationship betweendifferent scholars. In addition, scope of this literature review is to determine various ways inwhich social media advertisement impact of consumer decision within retail industry of UK.Critical analysis of view points of different scholars will be accomplished to provideunderstanding about different ways to communicate results and outcomes. In order to carry outresearch, Sainsbury PLC has been selected by scholar which is an international retail businessenterprise. Company also has its business units in overseas nation but consider its main market asretail sector of UK. Various innovative and effective promotional tools have been used by retailindustry companies in UK to promote their products and services in market. Social mediaadvertisement is emerging promotional tool which has enabled organisation to influence

purchase decision of customers. Present literature review will is based on various themes relatedto aim of conducting research. 2

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