Entrepreneurial Opportunities: Delivery Aggregator Analysis

This report analyzes entrepreneurial business opportunities within the delivery aggregator market, using Service Vila as a case study. The introduction highlights the importance of identifying opportunities for business growth and market share expansion, focusing on the increasing trend of online food delivery. The report examines the business model of delivery aggregators, which partner with restaurants and other food providers to deliver meals to customers. It delves into the analysis of market trends, including the growth of online food delivery, and suggests strategies for Service Vila to capitalize on these trends. The report then applies Porter's Five Forces model and PESTLE analysis to assess the competitive environment and external factors impacting the business. Additionally, it outlines the elements of a marketing mix to promote the business. The conclusion emphasizes the importance of identifying entrepreneurial opportunities and adapting to market trends for sustained business success.

Entrepreneurial
Business Opportunities

Table of Contents
INTRODUCTION......................................................................................................................3
Delivery aggregators..................................................................................................................3
CONCLUSION........................................................................................................................11
REFERENCES ........................................................................................................................12

INTRODUCTION
For an organisation it is important to identify the opportunities in business so that
business can grow. It is helpful to capture higher market share which leads to profit
maximization. Opportunities can be grab when a corporation analyse the market trend and on
the basis of it products are produced. This report is based to identify entrepreneurial
opportunities for delivery aggressors. To better understand this concept Service Vila has
chosen which belongs to UK and work as a delivery aggregator. In this report there are
following topics are covered such as: to analyse the impact of mega trends, business
opportunities and development of business.
Delivery aggregators
Delivery aggregators are those firms who collect the information about a specific
goods or service provider and it makes these providers as their partners so that company can
sell the services under its own brand name. While signing the contract with the partners
organisation can ensure the quality as well as price. The persons who provide the goods they
are not called as the workers of aggregator’s and they are owners of their products which are
provided by them. In the marketing of business it is helpful. Service Vila can analyse the
business opportunity and become a business aggregator who deliver different types of food
products such as: Chinese, Italian, French, Japanese, American, Indian cuisine. Copmany can
become partners with restaurants, bars, hotels, cafe etc. and provide the products as per the
desire of consumers at their door steps so they does not have to visit here and there and they
can enjoy delicious foods (Tang and Busenitz, 2012).

Now a day’s business of food industry is growing tremendously because all people
likes to eat fast food and prefer to visit restaurants, hotels, cafe and bar. The trend of online
delivery is increasing and individuals does not have to visit or cook the food at home. It is
very convenient and easy because at door step food can be deliver and individuals can enjoy
the delicious foods. Persons can place order as per their preference and can also chose
ingredients which are use to prepare foods products. Now a days it is becoming a trend and it
is liked by the consumers. Online food delivery is continuously increasing and it becoming a
trend because consumers does not makes lines and wait for their number (Madhok. and
Keyhani, 2012). The aggregators such as Deliveroo, Uber Eats, Just Eat are providing
rewards through subscription and loyalty programme. So that more number of consumers can
attract towards the company can and sales will be maximize as a result profits will also
increase. By analysing the trend it is a good opportunity for the Service Villa to find business
opportunity so that it can grow its business as well as market share. In United kingdom,
consumers spend on restaurant food delivery can grow by ten percent in 2019 and reach to 5
billion GBP.
The technology plays an important role in the growth of online food delivery
business. It is the opportunity for the company to become a delivery aggregator and make
partnership with the restaurants, hotels, cafe and bars. So that it can sell the product of these
service provider under its own brand name. It can provide various food products which
involves Chinese, Italian, French, Japanese, American, Indian cuisine. Company can also

provide both vegetarian and non vegetarian food as per the demand of consumers. The
delivery time can be 20 minutes with the placing of order and there are no extra delivery
charges have to pay. To attract the consumers discount company can provide additional
discount, special offers and loyalty programme so that more number of persons can attract
towards the organisation which is helpful to increase the market share as well as revenue as a
result corporation can sustain for a long time in the market. To get orders from consumers
organisation can launch its application through which consumers can place orders as per their
preference and likes. They can chose ingredients which are require to be use while making
the food so that it can be cook as per their expectations (Gibson and Stucker, 2015).
The most important thing is quality and to satisfy the desires of persons company
have to provide quality products at reasonable price so that maximum people can attract
towards the organisation. It is helpful for the corporation to achieve its predetermined goal
which is to find an appropriate business opportunities and capture the higher market share by
beating the competition so that maximum profits can be earn. Company can target all age of
persons and to know the current mega trend, demand, taste, food habits and preferences of
consumers, Service Vila can conduct a market research so that it can provide food products as
per the need and expectations of people. Eating is the essential need of a person and it cannot
compromise with it and to live, people have to eat so it is the great business opportunities in
front of company to generate higher revenue by capturing higher market share. As it provide
quality food products which provide value to the consumer’s money as a result their
experience will be better. So it is important for the organisation to analyse this business
opportunity and become a famous entrepreneur in the market (Gibson and Stucker, 2015).
Porter's five model- It is a kind of model that consists five forces that impact the
companies. As well as it helps in determining the strengths and weaknesses of the
organisation in the competitive environment. Service Vila company adopts this model to
analyse themselves. Herein , the description of five models is given below:

Illustration 1: (Source: Five forces of porter model)
 Competition in the industry- This model analyse about the competitors in the
environment as well as states the impact on the company. Basically, profitability of
the company depends on the level of competition if competition is low then it will be
easy for the company to earn profit. The Service Vila company face the tough
competition in the market because they are new in the environment.
 Potential of new entrants into an industry- In the competitive environment if there
is easy entry of new entrants then it would be difficult for the existing companies. On
the other hand, if entry is restricted then it would benefit the older organisations.
Herein, the above company, there is easy entry to the new entrants that is a kind of
threat for them (Avramenko, 2012).
 Power of suppliers- Suppliers provide raw material to the companies and they have
power to fluctuate the price. If there are less number of suppliers then they will
fluctuate the price and if suppliers are more, then they can't flex the prices. In the case
of Service Vila company, they have less contact of suppliers and due to this they bear
high cost of buying food.
 Power of customers- It is smilier to the previous force. If company has more
customers then they can raise their prices. On the other hand, if there are less number

of customers then they can impact the company. The Service Vila company has less
customers and because of this they implements their functions as per the customers.
Threat of substitutes- Competitors produce the same products to give competition to
the other companies. More substitutes will increase the competition. The Service Vila
company face the issue of substitute products because there are lot of other companies who
provides same food at different price
PESTLE ANALYSIS
Illustration 2: (Source : PESTEL analysis)
It helps to analysis the factors that can affect any organisation and its environment. It
involves political, economical, social, technological, legal and environmental factors.
 Political: It includes changes in government, instability, changes in government rules
and regulation that can impact on any business. Such as Service Vila is a service
provider company that provides services at reasonable cost. If government change its
rules and regulation that will affect its business as it has to pay extra charges to
purchase (Schaper, 2016).
 Economical: This includes global economy, regional economy, inflation rate and
increase in custom duty that can impact on business industry. If inflation rate will
increase Service Vila will also increase its rate that will have negative impact on its

business like customer will give preference to other service who provide products at
less prices than Service Vila.
 Social: This includes population growth, age distribution, income statistics that can
impact a business. Such as if population growth will increase people will demand
more products that will helps to increase sale of Service Vila, hence its profit margin
will increase.
 Technology: Now days fashions and taste are changing rapidly that influence
business of any firm. If any new technology come at market place like fast delivery
and instant food receive at right location then Service Vila need to adopt that
technology that will help to increase in number of customer and profitability of
company (Frankenberger and et.al., 2013).
 Legal: It involves legal factor such as employment law, contact law, commercial law
and consumer protection law that can influence any industry. If Service Vila is not
following consumer protection law and not provides information to consumer
regarding product it has to pay compensation and legal fees to breach the law that
will reduce its profits.
 Environmental:It involves living organism that can affect a business such as Service
Vila adopts new technology and it became online that states no paper work is exist in
this organisation which helps to save environment and contribute in development of
country.
Elements of marketing mix

Illustration 3: (Source: Marketing mix, 2019)

With the help of marketing mix service Vila can promote its products and serviecs
which are provided to the consumers. It involves:
Product: It is the thing which is deliver to the consumers and Service Vila can
promote its products which are as: Chinese, Italian, French, Japanese, American, Indian
cuisine etc. So that more number of consumers can attract towrads the comapny.
Price: It is charge against the products and service which are provided by the
orghanisation to its consumers. To attarct the consumers it provides discounts, special offers
as well as loyalty programmes. The price of its products are reasonable to that more number
of consumer can attarct towtrds the organisation.
Place: To sell the products it is required to select a specific palce so that it can sell its
products to the target consumers. At the initial stage it chose London and use online platform
to supply the products to the consumers (Siegel and Renko, 2012).
Promotion: To aware the consumers, it is important for the company to use
promotional tools so that maximum number of person can attact towrads Service Villa. It
make advertisememt through Social media tools, Instagram, Facebook.
People: To increase the sales and market share it is important for the organisation to
chose a targeted people and it provide its services to all age group of people so that it can
generate higher profits.
Proces: It can make system or routine in context to deliver the services which impact
the quality of services. To satisfy the needs of consumers it is important to use effectivce
process so that maximum number of consumers can attract towtads the Service Vila.
Physical evidence: As the design and formation of envioronmet should be well palnned in
context to deliver a service. So it is important for Service Vila to make a further conducive
situation for their services such as timeliness & quality products.

CONCLUSION
As from the above report, it has been concluded that it is important to identify an
entrepreneurial business opportunity so that business of company can grow and earn higher
profits. To analyse the mega trends is important so that organisation can develop its new
product or service as per the recent trend. To capture higher market share it is necessary for
the corporation to provide quality products at reasonable prices so that demand of consumers
can be satisfy. To identify an appropriate business opportunity it is necessary for the
company to analyse the market gap so that product can be develop on the basis of it which
can fulfil the expectations of consumers. With the help of PESTEL analysis and porter five
force model comapny can make effective stragegies in order to expend its market share.

REFERENCES
Books and Journals
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In Additive Manufacturing Technologies (pp. 475-486). Springer, New York, NY.
Madhok, A. and Keyhani, M., 2012. Acquisitions as entrepreneurship: Asymmetries,
opportunities, and the internationalization of multinationals from emerging
economies. Global Strategy Journal. 2(1). pp.26-40.
Tang, J., Kacmar, K. M. M. and Busenitz, L., 2012. Entrepreneurial alertness in the pursuit
of new opportunities. Journal of Business Venturing.27(1). pp.77-94.
Bouette, M. and Magee, F., 2015. Hobbyists, artisans and entrepreneurs: Investigating
business support and identifying entrepreneurial profiles in the Irish craft
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Siegel, D. S. and Renko, M., 2012. The role of market and technological knowledge in
recognizing entrepreneurial opportunities. Management Decision. 50(5). pp.797-
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Frankenberger, K. and et.al.,2013. The 4I-framework of business model innovation: A
structured view on process phases and challenges. International Journal of Product
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Schaper, M., 2016. Understanding the green entrepreneur. In Making Ecopreneurs (pp. 27-
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Avramenko, A., 2012. Enhancing students' employability through business
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Online
Marketing mix. 2019. [Online]. Available Through:
<https://www.smartinsights.com/marketing-planning/marketing-models/how-to-use-the-7ps-
marketing-mix/>