Business Opportunities
Added on 2022-11-29
46 Pages8705 Words179 Views
FinanceEntrepreneurship
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Running head: Business Opportunities
Business Opportunities
Name of the Student:
Name of the University:
Author note:
Business Opportunities
Name of the Student:
Name of the University:
Author note:
Business Opportunities1
Business Opportunities2
Executive Summary
The current paper focuses on a business plan of a Jamaican Caribbean restaurant, which is to be
located in Bronx, New York. The business plan aims at describing the overall market of New
York, its opportunities in the market. The plan identifies the vision, mission, goals and objectives
of the business it also focuses on the marketing strategies which must be applied by the business
in order to achieve its vision and mission. The financial statements, the funding and the overall
Cost of the business are depicted in the business plan. The business plan also aims at focusing on
the possible risk of the business. A contingency plan is made to identify the possible risk in the
business and risk assessment to overcome those risks in the business.
Executive Summary
The current paper focuses on a business plan of a Jamaican Caribbean restaurant, which is to be
located in Bronx, New York. The business plan aims at describing the overall market of New
York, its opportunities in the market. The plan identifies the vision, mission, goals and objectives
of the business it also focuses on the marketing strategies which must be applied by the business
in order to achieve its vision and mission. The financial statements, the funding and the overall
Cost of the business are depicted in the business plan. The business plan also aims at focusing on
the possible risk of the business. A contingency plan is made to identify the possible risk in the
business and risk assessment to overcome those risks in the business.
Business Opportunities3
Table of Contents
1.0 Business Summary.....................................................................................................................4
2.0 Business Overview....................................................................................................................5
2.1 Nature, focus and scope of the business................................................................................5
3.0 Organizational vision, goals and structure.................................................................................6
3.1 External and Internal Stakeholder of the business.................................................................6
3.2 Mission statement of the business.........................................................................................6
4.0 Business Idea Description..........................................................................................................8
4.2 Innovative Business Model as Window of Opportunity........................................................9
4.3 Feasibility and congruence with the mission and vision of the proposed business.............10
4.5 Congruence with Proposed Business Values.......................................................................11
4.6 Gaps in the business.............................................................................................................11
5.0 Organizational Structure of the business.................................................................................11
5.1 Human Resource Management............................................................................................12
5.2 Professional Support............................................................................................................13
6.0 Market Overview.....................................................................................................................14
6.1 Competitive Advantage.......................................................................................................15
7.1 Promotions:..........................................................................................................................20
7.2 Marketing Mix.....................................................................................................................20
8.0 Creating value for the customers.............................................................................................21
Table of Contents
1.0 Business Summary.....................................................................................................................4
2.0 Business Overview....................................................................................................................5
2.1 Nature, focus and scope of the business................................................................................5
3.0 Organizational vision, goals and structure.................................................................................6
3.1 External and Internal Stakeholder of the business.................................................................6
3.2 Mission statement of the business.........................................................................................6
4.0 Business Idea Description..........................................................................................................8
4.2 Innovative Business Model as Window of Opportunity........................................................9
4.3 Feasibility and congruence with the mission and vision of the proposed business.............10
4.5 Congruence with Proposed Business Values.......................................................................11
4.6 Gaps in the business.............................................................................................................11
5.0 Organizational Structure of the business.................................................................................11
5.1 Human Resource Management............................................................................................12
5.2 Professional Support............................................................................................................13
6.0 Market Overview.....................................................................................................................14
6.1 Competitive Advantage.......................................................................................................15
7.1 Promotions:..........................................................................................................................20
7.2 Marketing Mix.....................................................................................................................20
8.0 Creating value for the customers.............................................................................................21
Business Opportunities4
9.0 Legal and Regulatory Legislation............................................................................................21
10.0 Growth of the Business..........................................................................................................22
11.0 Customer Service and Quality Control..................................................................................22
12.0 Financial Analysis.................................................................................................................23
12.1 Financing Sources..............................................................................................................23
12.3 Financial Statements..........................................................................................................24
13.0 Contingency Plan...................................................................................................................28
14.0 Risk Management Strategies.................................................................................................29
15.0 Conclusion.............................................................................................................................31
Reference.......................................................................................................................................32
Appendix........................................................................................................................................36
1) Profit and Loss Statement..........................................................................................................36
2) Cash Flow Statement.................................................................................................................37
3) Balance Sheet............................................................................................................................38
4) Start-Up Cost.............................................................................................................................39
5) Start-Up Assets..........................................................................................................................40
6) Sales Analysis............................................................................................................................40
7) Revenue Growth........................................................................................................................41
8) Employee Base..........................................................................................................................41
9.0 Legal and Regulatory Legislation............................................................................................21
10.0 Growth of the Business..........................................................................................................22
11.0 Customer Service and Quality Control..................................................................................22
12.0 Financial Analysis.................................................................................................................23
12.1 Financing Sources..............................................................................................................23
12.3 Financial Statements..........................................................................................................24
13.0 Contingency Plan...................................................................................................................28
14.0 Risk Management Strategies.................................................................................................29
15.0 Conclusion.............................................................................................................................31
Reference.......................................................................................................................................32
Appendix........................................................................................................................................36
1) Profit and Loss Statement..........................................................................................................36
2) Cash Flow Statement.................................................................................................................37
3) Balance Sheet............................................................................................................................38
4) Start-Up Cost.............................................................................................................................39
5) Start-Up Assets..........................................................................................................................40
6) Sales Analysis............................................................................................................................40
7) Revenue Growth........................................................................................................................41
8) Employee Base..........................................................................................................................41
Business Opportunities5
1.0 Business Summary
The current assignment focuses on drafting a business plan of a Jamaican Caribbean
Restaurant serving quality Jamaican food, which will be located in Bronx New York. The
business plan primarily focuses on building up a new restaurant which, offers great Jamaican
food with premium service. The growing demand for Jamaican food in New York reflects a good
opportunity for a restaurant business. The primary operations significantly depend upon the
management strategies and critical thinking extensively followed by the business. The paper
also demonstrates the financial implication and funding structure of the business. The variety of
product and service delivered by the business and future prospects of the business in its long-run
are some of the focusing aspects taken into account for the following business incubation project.
The external and internal business analysis is done to identify the factor affecting the operations
of the business. The other parameters which are used are PESTLE analysis in order to get a
transparent idea about the business. The business plan describes the overall operational, finance,
marketing plans for managing the new business and for growth opportunity.
1.0 Business Summary
The current assignment focuses on drafting a business plan of a Jamaican Caribbean
Restaurant serving quality Jamaican food, which will be located in Bronx New York. The
business plan primarily focuses on building up a new restaurant which, offers great Jamaican
food with premium service. The growing demand for Jamaican food in New York reflects a good
opportunity for a restaurant business. The primary operations significantly depend upon the
management strategies and critical thinking extensively followed by the business. The paper
also demonstrates the financial implication and funding structure of the business. The variety of
product and service delivered by the business and future prospects of the business in its long-run
are some of the focusing aspects taken into account for the following business incubation project.
The external and internal business analysis is done to identify the factor affecting the operations
of the business. The other parameters which are used are PESTLE analysis in order to get a
transparent idea about the business. The business plan describes the overall operational, finance,
marketing plans for managing the new business and for growth opportunity.
Business Opportunities6
2.0 Business Overview
The Caribbean Cuisine is becoming increasingly popular in New York, which makes the
customers carve more for Jamaican Caribbean food. Therefore, the trend for the same is highly
increasing consistently for the companies operating in these sectors. The primary concern of this
industry is to offer a restaurant which could serve a wide audience with best quality food. The
Caribbean cuisine is the mixture of spices, tropical flavors and cooking techniques. The business
plan is in the field of providing Jamaican food to the customers. The feasibility of the business
plan is assessed by the help of analysis of business opportunities. The business will be starting its
operations with a registered business name “CALYPSO CUISINE" which will be operating in
the year 2019. In the initial stage of the business, the restaurant will be offering spicy Jamaican
Caribbean food via the online platform as the business is also registered in domain website
(www.calipsocuisine.com) which delivers food through online service.
2.1 Nature, focus and scope of the business
The native foods of New York mainly include pizza, cheesecake, clam chowder, corned
beef and other delicacies. The people of New York are in search of new taste and are
significantly demanding for varieties of flavors in foods. When it comes to choosing food, fast
food centers are mainly liked by the people of New York. The overall Jamaican population in
New York is around 305,285; therefore, the demand of Jamaican food is increasing. This
restaurant would offer the best service to the tourists with healthy and delicious food. There are
other various aspects which must be taken into account for the various operation of the business
and sustainable growth of the restaurant.
2.0 Business Overview
The Caribbean Cuisine is becoming increasingly popular in New York, which makes the
customers carve more for Jamaican Caribbean food. Therefore, the trend for the same is highly
increasing consistently for the companies operating in these sectors. The primary concern of this
industry is to offer a restaurant which could serve a wide audience with best quality food. The
Caribbean cuisine is the mixture of spices, tropical flavors and cooking techniques. The business
plan is in the field of providing Jamaican food to the customers. The feasibility of the business
plan is assessed by the help of analysis of business opportunities. The business will be starting its
operations with a registered business name “CALYPSO CUISINE" which will be operating in
the year 2019. In the initial stage of the business, the restaurant will be offering spicy Jamaican
Caribbean food via the online platform as the business is also registered in domain website
(www.calipsocuisine.com) which delivers food through online service.
2.1 Nature, focus and scope of the business
The native foods of New York mainly include pizza, cheesecake, clam chowder, corned
beef and other delicacies. The people of New York are in search of new taste and are
significantly demanding for varieties of flavors in foods. When it comes to choosing food, fast
food centers are mainly liked by the people of New York. The overall Jamaican population in
New York is around 305,285; therefore, the demand of Jamaican food is increasing. This
restaurant would offer the best service to the tourists with healthy and delicious food. There are
other various aspects which must be taken into account for the various operation of the business
and sustainable growth of the restaurant.
Business Opportunities7
3.0 Organizational vision, goals and structure
3.1 External and Internal Stakeholder of the business
Calypso Cuisine as a business would provide Jamaican Caribbean delicacy to the
customers and therefore, also targeting a huge number of customers. The business will be
operating in a society, the restaurant is expected to meet the expectation and need of the
stakeholders as well. The stakeholders are the groups or individuals who are directly or indirectly
affected by the business activities of the firm. In Calypso Cuisine, the internal stakeholders are
the staff and the employees of the organization, considering the creditors of the business. The
external stakeholders are the customers, suppliers, lenders and other small community. The
customers are the mains source of the revenue for the firm. It is highly expected that the business
fulfills the demand and expectation of both external and internal stakeholders. It is anticipated by
the customers that the business will provide high quality product and premium service.
3.2 Mission statement of the business
The management of the business puts a mission statement in order to achieve it. The
vision and mission are related to the core activities of the business.
Vision Statement
As per the business goals and objectives, the business aims at underpinning its business
in Bronx, New York. The vision of the business would be, to set up a place where all the
customers can get the best quality food with the premium delicacy of Jamaican food. Another
prospect is that the business aims at maintaining tight control on the overall Cost and expenses
by partnership management.
3.0 Organizational vision, goals and structure
3.1 External and Internal Stakeholder of the business
Calypso Cuisine as a business would provide Jamaican Caribbean delicacy to the
customers and therefore, also targeting a huge number of customers. The business will be
operating in a society, the restaurant is expected to meet the expectation and need of the
stakeholders as well. The stakeholders are the groups or individuals who are directly or indirectly
affected by the business activities of the firm. In Calypso Cuisine, the internal stakeholders are
the staff and the employees of the organization, considering the creditors of the business. The
external stakeholders are the customers, suppliers, lenders and other small community. The
customers are the mains source of the revenue for the firm. It is highly expected that the business
fulfills the demand and expectation of both external and internal stakeholders. It is anticipated by
the customers that the business will provide high quality product and premium service.
3.2 Mission statement of the business
The management of the business puts a mission statement in order to achieve it. The
vision and mission are related to the core activities of the business.
Vision Statement
As per the business goals and objectives, the business aims at underpinning its business
in Bronx, New York. The vision of the business would be, to set up a place where all the
customers can get the best quality food with the premium delicacy of Jamaican food. Another
prospect is that the business aims at maintaining tight control on the overall Cost and expenses
by partnership management.
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