Business Organisation of Waitrose : Report

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Business Organisation
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Background of Waitrose.......................................................................................................3TASK 2............................................................................................................................................52.1 Information about business environment of Polonia............................................................5TASK 3............................................................................................................................................73.1 Analysis of Waitrose:............................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11.......................................................................................................................................................11
INTRODUCTIONBusiness organisation means collaboration of large number of people to attain theorganisational targets. There are two types of organisations, one is working for earning profitsand another one is running business for the benefits of public. These types of firms are called asnon-profit organisations (Aldin and de Cesare, 2011). In the present report, Waitrose is chosenthat is the chain of British supermarkets which deals in food retail sector. It is the companywhich is working to earn profits for the owner. In this report discuss about, background oforganisation, Business environment of the country where they wants to expand their business andthe analysis of the environment prevailed in country.TASK 11.1 Background of WaitroseHistory of Waitrose:In 1904, the shop was opened by the Wallace Wyndham Waite,Arthur Rose, David Taylor at high street. That time, they got success in selling a wide range ofgrocery products. To increase their sales, there is huge contribution of quality of products andlow pricing of the products. After Two years, Taylor left the business and only two remained i.e.Waite and Rose which forms the company names Waitrose Ltd. In 1908. After working of moreyearsin UK, they get more success to buy more shops in same area. This enables the company
to expand their business and creates chance to earn higher profits. In 1924, Rose died and Waiteremains the only member to run the business. In 1940, the company does the partnership withother company to maintain high standard of the quality of their products. Through thispartnership, 10 shops and 160 staff members are joined the company which helps in expandingthe business of the company. The major change in the company has happened in early 1950, theystarted self-service shopping. This helps company to attract more customers and to expandactivities of business.Current coverage of Waitrose:Company joins the supermarkets with specialist shopswhich have expertise to sell high quality grocery products. This company is largest dealer inBritain which provides high quality food products and grocery items. This is the firstorganisation which introduced fresh meat, fish and cheese in 1981 and started first majorsupermarket chain which sells the organic food in 1983. From here the company grows very fastand acquires the whole grocery market, In present it becomes the largest company and expandsits business many countries. The countries where it starts its business includes Somerfield,Morrisons, Woolworths. This company also make the partnership with Alliance Boots whichallows them to open the branded pharmacies in Waitrose stores. This company is not onlyexpanding its business but they also started to do various diversified activities. This tactic helpsthem to cover larger market share and to attract more customers towards company. The strategyused by Waitrose is to provide unique products which are good in quality. This strategy helpscompany to increase their sales (Anker Jensen, 2011). To addition of sales, they use variousmethods to advertise their products. They also sponsor the cricket series of England cricket teamfor three years from 2013-2016. It also used the media to advertise their products like printmedia, online and on national television. All these things helped company to attract a largenumber of customers. This increases the revenue of company drastically.Also, there is high improvement in financial condition of company. In 2010, the totalrevenue generated by company is 4.3 billion British pound and in 2017, it has been increased to6.3 billion British pound. At present, Waitrose is the seventh largest grocery retailer in UK. Italso take over the smaller markets which are operating in the UK. This helps company to reducethe competition in the market and to capture high market share.In 1937 this company has 10 stores and 160 staff members which are handling the activities ofthe company. In 1944, this company purchased south Essex grocery business which had 12 shops
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