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Business Organisation in a Global Context Assignment

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Added on  2020-06-03

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This report is based on the business environment analysis. In Business Organisation in a Global Context highlights the market suitability for the expansion plan of Waitrose in Canada as well as the effect of external factors in the growth of the firm. This report also describes the business environment of Waitrose. It also analyses the Canadian market in terms of the performance of the retail company. Here, we explain the business organization of Waitrose retail market there is a low level of concentration between the demand and supply of a product. Also, here we will  discuss the cultural and social environment of Canada has variation as compared with the other nations.

Business Organisation in a Global Context Assignment

   Added on 2020-06-03

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Business Organisation in aGlobal Context
Business Organisation in a Global Context Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1Introduction to company business..........................................................................................1Background information on the Business Environment in Canada........................................3Business environment analysis...............................................................................................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONFrom the age of globalisation the competition all around the world in every industryincreases. It has also provided companies with an opportunity of expanding into new markets. Itis also to be taken care of that the business environment all around the world has changedconsiderably ans has posed a serious impact in operations of the firm (O'Regan and Ghobadian,2012). There are several factors that decides whether the business will be successful or not. Sincethere are various issues that are faced by the organisations which hampers the development ofbusiness in the new areas. In retail sector companies are expanding its business in many otherparts of the world. Here he case of Waitrose and its expansion plan in Canada has beendiscussed. This report highlights the market suitability for the expansion plan of Waitrose inCanada as well as the effect of external factors in growth of the firm. It also analyses Canadianmarket in terms of performance of retail company.TASK Introduction to company businessWaitrose is a British supermarkets having long chains of outlets. It basically is known forits food retail division. It is Britain's largest employer company in this industry. It was foundedback in the year 1904 and has an experiences of 113 years of business (Bogatu, Paton andFernandes, 2017). Its head office is in Bracknell, Berkshire, England. Alone in UK it is having350 branches which includes 30 little waitrose convenience stores. In UK it is having a marketshare of around 5.1% making it the 6th largest grocery store in the country. By many newspapersit has been referred to have upmarket reputation. This company is known for maintaining the lowpricing strategy relative to its other bigger competitors like Tesco. Waitrose has a royal warrantto supply groceries, wine and spirits to Queen ElizabethStats about the performance of the companyIt is is having an employee strength of 91,000Generating a revenue of around 5,400.4 million pounds with an operating income ofaround 173.5 million pounds.First major chain to sell organic food (Tench and Topić, 2017).1
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Future plans: This company is planning to expand it business in Canadian which is biggermarket. With so many years of business it can achieve this easily but with a complication thatthere are major competitors that are present in the Canadian market like Walmart.This statistics highlights the annual sales revenues of the Waitrose grocery stores in UKfrom the year 2009 to 2017. In year 2009 their annual sales was approx. 3.940 million GBPwhich reached to 4.317 million GBP. Till 2015 they were successful in gaining the sales revuenumber up to 6.135 million GBP. As compared to the previous years the pace of growth reducedbut still it showed good figures in 2017 that 6.245 million GBP. 2
Business Organisation in a Global Context Assignment_4

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