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Business Organisation Introduction

   

Added on  2020-07-23

12 Pages3465 Words425 Views
BUSINESS ORGANISATION
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Table of ContentsINTRODUCTION...........................................................................................................................1Main Body ......................................................................................................................................1PESTLE Analysis of COSTA Coffee..............................................................................................1STP APPROACH :..........................................................................................................................4Development Plan : .........................................................................................................................5CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9
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INTRODUCTIONBusiness organisation can be defined as a process of creating effective co-ordination andco-operation among different production factor such land, labor, capital that produces servicesand goods in order to earn profit. It defines how an owner control and owns the structure of acompany in systematic way that results in generating higher profitability ratio and sales. Itcompromises of activities that are based on skills and knowledge of entrepreneur which furtherassist in encouraging trade industry and commerce. Business organisation can be categorise intofour different parts that consist of partnership, sole proprietorship, public limited and privatelimited company (Cosh and Hughes, 2012) Types of possession depend upon various factorrelated to size and nature of business, market competition, technological difficulties, fundsrequired etc. A good enterprise is one who use their resources in an effective and optimum waythat benefits them for longer period. It depend upon the ability of firm how they stimulatecreative thinking and enhance technological improvement in their business operations andfunctions which results in aiming higher sales and revenues. Business organisation are oftencreated to earn profit or income for proprietor, but there are also few business organisation whichare formed in order to serve the society and their welfare. This report focused around the firmCOSTA Coffee which centred to expand their current operation in different countries. Main Body Costa Coffee is a multinational coffee house headquartered in Bedfordshire, England. It is firstestablished in London 1971, and is fully owned by Whitbread. It is considered as a secondlargest chain of coffee house in UK after Starbucks. The company perform its operation byproviding beans of roasted coffee to Italian coffee shops and caterers. PESTLE Analysis of COSTA CoffeePestle Analysis is used by different enterprise which determines the impacts of externalenvironment on their current operations. It refers as a marketing framework which tracks theenvironment in which company is carrying out their function, so that they can introduce orlaunch their new product/ services in a systematic way. This analytical tool is cost effective as itcan be conducted on a single sheet of paper. The main idea behind this is to monitor the macro1
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environmental factors such as government intervention, technological improvement etc. thathave an adverse impact on firm. PESTLE compromises of :Political: These factors deals with the government control and intervention on variouscompanies. Political factor defines the laws and regulation that are imposed by different politicalparties, government bodies on a particular country which adversely affect their economicalcondition. For instance, Government may increase the percentage of VAT, or may enforce newtax which may impact the overall revenue generation of the company. Along with this, it alsoincludes fiscal policy, trade tariffs and tax policies that can levy by government during anaccounting year. In order to achieve long terms success, company's are require to maintainstability in their operations which can be attain by altering themselves as per the rules ofgovernment bodies (Massis and Kotlar, 2014)Political stability in Norway is quite stable as compare to other European countries whichhelps to maintain consistency in business policies in the longer run. This will helps for cited firmto start their operation without any political risk. According to the recent survey which isconducted by the World Bank proves that 20% employment generation takes place in Norwaybecause of strategic alliance and joint venture. If Costa Coffee expand their business operation inNorway, then they will also contribute towards generating higher employment opportunities.Figure 1: Political stability Index(Source: The World Bank, 2017)2
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