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Business Organisations and Environments Assignment - BMW

Added on - 23 Nov 2020

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BUSINESSORGANISATIONS ANDENVIRONMENTS REPORT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Background information of BMW..............................................................................................1Business environment of France.................................................................................................2Analysis of Business Scenario....................................................................................................4CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusiness organisation is a place where groups of people work together to achieveorganisational goals and objectives in an effective manner. Environment is a combination ofinternal and external forces that have an impact on company. These both go together becausewithout the use available resources, an organisation cannot function. Environment gives threatsand opportunities to a company and various strategies and decisions are made in order to besuccessful. This report will analyse the type and nature of BMW, it's current global operations,legal structure and factors affecting its business environment as well as PESTLE analysis andPorter's 5 forces. It will cover emergence of company in France and analyse various factors thatwill affect the organisation.TASK 1Background information of BMWBMW is a luxury German multinational auto mobile company, which was founded in1916. Its headquarters is located in Munich, Germany and produces vehicles across differentcountries. They employs over 100,000 workers and is a leading manufacturer that producespremium vehicles and services across the world(Liebert, 2016). BMW is a huge organisation,has a complex organisational structure and operations are done on a global scale. Their logisticsand production systems are advantageous to customers and efficiency in supplies has helpedthem in speedy delivery of vehicles which has led to smooth operations across countries. Theyhave different committees that hold meetings regularly and discuss legal, corporate andgovernmental affairs, corporate audit, organisational development, HR strategies and targets ofthe company. They have various marketing strategies which have been successful for them.Being in the auto mobile industry, company has stiff competition. They ensure that properanalysis of threats and opportunities are done regularly so that strategies can be created to avoidand resolve problems. Outsourcing is done by company in order to make operations strong.They use their competencies optimally which has led to increase in production efficiency. Costson manufacturing remains low so that more emphasis can be given to marketing, productinnovation and research and development. They have earned a revenue of£79.2 million in 2017.They have delivered over 2.5 million units around the world and attained a net profit of£3.2million. They have a total assets of£41.4 million, equities and liabilities worth£15 million and£15.1 million respectively.
Business environment of FranceFrance is in one of the top 40 economies present across nations and have a good hold onchain operations. Documentations and customs do not require much time and imports – exportsare quick and easy. There are certain regulations that are to be followed and approval is requiredfor their entry into the country. Their business market has huge international investors and theyare an important agriculture and industrial supplier across the world. France has one of thehighest rates of economic growth in Europe. Their organisations are highly structured andorganised. Flexibility is practised along with abiding to rules and certain practices. In order toinvest and be successful in this country, it is required to thoroughly understand their culture andbusiness environment(Birkinshaw, Zimmermann and Raisch, 2016). They are reluctant to takerisks and have a low temperament when it comes to uncertainty and confusion in an organisation.France has a high purchasing power and is a major market area. It is closely connected withWestern European market and can import and export goods and services smoothly. Foreigninvestments are always welcomed by the government and several multinational companies'Illustration1: Organizational Committee(Source: BMW Leadership and BMW Organizational Structure,2016)
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