Business Organisations and Environments in a Global Context Assignment - Pdf
Added on 2020-12-29
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BUSINESSORGANISATIONSANDENVIRONMENTS INA GLOBALCONTEXT
Table of ContentsINTRODUCTION...........................................................................................................................1COMPANY OVERVIEW- VODAFONE.......................................................................................1EXTERNAL ENVIRONMENT OF FINLAND.............................................................................3POLITICAL FACTORS........................................................................................................3ECONOMICAL FACTORS..................................................................................................3SOCIAL FACTORS...............................................................................................................4TECHNOLOGICAL FACTORS...........................................................................................5LEGAL FACTORS................................................................................................................5ENVIRONMENTAL FACTORS..........................................................................................5PORTER”S FIVE FORCES MODEL ...........................................................................................6BARGAINING POWER OF BUYERS.................................................................................6BARGAINING POWER OF SUPPLIERS............................................................................7THREAT OF NEW ENTRANTS..........................................................................................8THREAT OF SUBSTITUTES...............................................................................................8COMPETITIVE RIVALRY...................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness environment consists of internal as well as external factors that have direct orindirect impacts on business operations of an organisation. The internal factors includecustomers, employees and management whereas regulations, supply and demand, competitorsand so forth constitute external environment (Erasmus, Strydom and Rudansky-Kloppers, 2016).The report below is based on Vodafone Group plc, which is a British telecommunicationsconglomerate headquartered in London, United Kingdom. The report consists of expansion ofVodafone in Finland. The agenda of the report is to determine the external business environmentof the country that would have an impact on operations of Vodafone. In addition, the reportinvolves appropriate analytical approach for Vodafone to successfully expand its businessoperations in Finland. COMPANY OVERVIEW- VODAFONEVodafone Group plc is one of the most successful telecommunications firm in the world.It has its operations in Europe, Africa, the Middle East and Asia Pacific. Since its first ever callin the UK in 1985, the firm has come a long way on its pathway of success. Even so, that thecompany has been ranked 4th in the world's largest telecommunications company in the world in2017 (Top 10 Telecom Companies in the World 2017, 2018).The vision of Vodafone is to provide excellent service to its customers and stay ahead ofthe competition by building a superior and stronger network infrastructure. The firm'sinvestments are aimed towards achieving this objective. It wants to enhance customer experienceof its users all around the globe and wants to establish itself as a market leader in every region inwhich it operates.The company has recently launched “Digital Vodafone” within the Group with anagenda of simplifying and automating its business operations. It would also enable the firm todeliver excellent experience to its customers. With the rise of Corporate Social Responsibility,Vodafone with this programme plans to enhance revenue growth. To achieve its overall businessgoals, the firm ensures alignment of its strategies with the commercial objectives (Backgroundinformation about Vodafone Group, 2017).The firm serves more than 500 million customers. It transmitted more than 2,700petabytes of data in 2016/17 (1 petabyte (PB) = 1,000,000 gigabytes (GB) ). To serve at suchhigh range, the firm focuses on innovation for improve its customer service and retaining the1
users. The firm uses advanced technologies to attain improvements in its operations and stayahead of other competitive firms in terms of speed, services and assistance (Bringing you abetter Vodafone, 2017). Apart from developing products, engineers at Vodafone are working onvarious projects which would help to unravel the use of technology in the future. The firmalongside PT Scientists and Audi are working towards their first ever private moon landing. Theaim is to create first telecom network of the moon and take hi resolution pictures of the moon.Another breakthrough of the firm is the opening of 5G Mobility Lab in Germany, which wouldenable the company to test the actual usage of 5G network in Europe. With such enhanced use oftechnology, the firm surely would attain a higher position in the telecommunications industry(10 of the most exciting technology projects in Vodafone, 2017).(Source: Market share held by mobile operators in the United Kingdom (UK), 2018)Currently, in the United Kingdom, Vodafone holds 21% of market share which denoteslarge number of followers of the company in the nation. Services given by the company arelargely in the favour of the company and the numbers of customers are increasing rapidly.2Illustration 1: Market share held by mobile operators in the United Kingdom (UK)
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