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(PDF) Business Organisations and Environments in a Global Context Assignment

Added on - 29 Dec 2020

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Business organisations andenvironments in globalcontext
Table of ContentsINTRODUCTION...........................................................................................................................1Background information of Primark......................................................................................1Background information in the business environment of Canada..........................................3Appropriate analytical tools with its use, applications and examples....................................5CONCLUSION................................................................................................................................8REFERENCES...............................................................................................................................9
INTRODUCTIONGlobal business environment may be referred to as an environment that exists in differentcountries of the world that is outside the environment of a home country which directly orindirectly affects the decision-making of the organisation. Primark is a fashion retailing companywith around 70000 employees currently working with the organisation. The company wasfounded around 50 years ago that is in the year 1969. The basic objective of the company is toexpand its current business operations in the Canada and hence for this purpose company isexploring foreign direct investment opportunity in Canada(Lluesma and Ruiz, 2018). This reportwill include background information of the Primark as well as background information ofbusiness environment existing in UK. Furthermore, application of appropriate analytical toolwould also be considered.Background information of PrimarkBasic information of a companyPrimark is an Irish fashion retail company which has been founded by Arthur Ryan. Thecompany started its operation with a large store in its home country with the name Penneys butthe company was unable to continue with this name in Europe because the name has alreadybeen registered by some other company. Thus, the company run its business in the name of'Primark' outside Ireland(Li and Alexander, 2017).The company soon became very successful and this in turn lead to expansion of Primarkin united kingdom. The success of the company is quite evident from the fact that it has around368 stores operating in various countries. The company not only deals in clothing and cosmeticsbut also deals in the housewares products. Primark has its headquarter in UK and is subsidiary ofABF(Arriaga, Andreu Domingo and Berlanga Silvente, 2017).The company even faced lot of controversies regarding its working practices as well asbuilding collapse but it still overcame it and is currently running the fashion stores smoothlytowards the achievement of their objectives.Furthermore, organic growth of the company can be achieved through high investment inmarketing. They also focus on development of product and technology as it helps in achievementof organisational objectives effectively and efficiently.1
Moreover, it was also found that the financial performance of the company was best in 2018.SizeWith the changing time, size of the company has expanded and this is evident from thefact that the company is now operating at a global level. The largest Primark store is located atthe premium area of England that is at market street at Manchester. The store has occupied thewide area of around 1,55,000 sq ft and is spread across three floors.Current international operations2Illustration1: organic growthsource:[Organic growth,2018]Illustration2: financial performancesource: [financial performance, 2018]
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