Business Organisations and Environments in a Global Context - Assignment (Doc)
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Business Organisations andEnvironments in a GlobalContext
Table of ContentsINTRODUCTION................................................................................................................................3Introduction to background business environment..........................................................................3Pestle analysis and Swot analysis....................................................................................................4Analysis of Business Environment: ................................................................................................7Conclusion ...........................................................................................................................................8Reference............................................................................................................................................10
INTRODUCTIONGlobal organisation is an international organisation which operate their business activities inmany countries. Barclays Bankis a multinational bank. This bank is runs by a group namedSantander group and it majors deals in banking and financial institutions, Headquarter of BarclaysBankis in Santander, Spain. Barclays Bank mostly operate in Europe, United States of America andLatin America. Repost will highlight. This report will highlight all the positive and negative factorsthat affect their business activities and the strength and weakness of business and. The report willalso analysis the business scenario of Banco Santander.MAIN BODYIntroduction to background business environment.The Santander group is leading banking group of Spain. In these group there many bankingsectors has been affiliated (Crane, Matten and Spence, 2019). One of them, the best nationalizedSpanish bank is Banco. It is popular in country for proving prompt services over there. It is soprominent in terms of capitalization and promotions bank is located in santander in spain which isthe multinational commercial bank. It is also provided services in financial sectors. Headquarters ofthis company is situated in Boadilla del Monte, Spain. The CEO of this company is Jose AntonioAlvarez. Forbes revealed the ranking of company the Banco stands 23rd position in 2012. Butunfortunately after four years it drops down to 37th position in the financial sector in the world. Inthe year of 2017 santander is become 5th largest bank in Europe with US$1.4 trillion. It is globalizedfinancial sector spreading in the world at fine rate of growth, it is placed also in North of US,Germany, Brazil, Portugal, Poland, UK. As per revenue point of view the Barclays Bankplaced in9th biggest financial service in the world, the revenue of Banco is now become ($108.8B) which isfar more than the other finance and commercial banking company. This company sustain theirposition in the financial and commercial centres even after globalization of company. It is exposedto the new market of north and South America and now become more popular in continental Asia(Zellers and et.al 2018). The Santander is served as financial business with very diversified because of millions ofcustomers, approximately 17500 employees are serving with assets of $144.8 billion. Santander isin UK which is provided best servicing in sector of finance and commercialization. Theresubsidiaries have Abbey National treasury services. It operates the services of online banking,Mobile applications. The Banco is the national bank which is works in the supervision of Spanishbanking system within the framework of SSM single supervisory mechanism. The Santander is notonly working with financial field it also set their footprint in various department just like it works
for educational institutions, colleges, universities , research centre etc. in all around the world. Itsworks for community improvement also and it is very responsible bank about the protecting theenvironment (Zhu and et.al., 2019). There is more than 2000 ATM is being processed across thenorth-east. Some useful economic data found of Santander Banco such as total equity is about107.361 billion, total equity is about 107.361 billion, total operating income is about 25.645 billionand number of employees 202,713, 3.26million shareholder and 102 million costumers’ in the yearof 2018. Santander bank is the biggest retail banking company whose subsidiaries in USA thatheadquarters in Boston, Massachusetts and US. Santander also promote the sponsorships even it isnot related to commercial or financial unit. Formula one Ferrari SF70H has been sponsored bySantander. It is also sponsored La Liga top flight Spanish football league. In the retail banking, theSantander focus on the operation of which generates 74% of the profit.ysis of Banco SantanderPestle analysis and Swot analysisPolitical FactorsIn Political factor a firm need to consider all the political factors such as tax policy, importpolicy employment policy etc. Political factors play important role to determine the factors that cancreate impact on Banco Santander's long term profitability. There is stability of government inSpain and also Spain in among the top 40 least corrupted countries in the world and Spain is apeacefully country there are less chance of millinery invasion but the taxation rate in Spain highercompare to other countries. Since the political factors in favourable for Banco Santander, its easyfor the bank to increase the profitsEconomic factorsThe economic factor includes the exchange rate, economic condition of the country, grossdomestic product and the standard of living of people. Barclays Bankhad many problems in pastdue to instability in the economy of the Spain. From 2008 to 2014 Spain was suffering from theeconomic crisis but after 2014 there is a stability in economy. Now Spain is the fifth largesteconomic in Europe. Moreover, Spain is ranked 14 in world leading countries in GDP (grossdomestic product). The country also has 2.20 growth rate in economic, the growing economy ofSpain is a positive factor for Banco Santander.Socio-cultural FactorSocio-cultural factor has a major impact on the growth and profitability on a firm. Socio-cultural factor include lifestyle, consumer taste, education level cultural and gender roles. Theliteracy rate of Spain has increase in recent years. In a recent study of UNESCO the literacy rate of
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