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Business Organisations and Environments- River Island

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Added on  2020-10-23

Business Organisations and Environments- River Island

   Added on 2020-10-23

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Business Organisations and Environments 1
Business Organisations and Environments- River Island_1
ContentsINTRODUCTION...............................................................................................................4INFORMATION ON RIVER ISLAND.................................................................................4DISCUSSION OF FASHION RETAIL BUSINESS ENVIRONMENT OF BELGIUM.........5PESTLE ANALYSIS..........................................................................................................6CONCLUSION...................................................................................................................9REFERENCES................................................................................................................102
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Figure 1 River Island.......................................................................................................................43
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INTRODUCTION Business environment can be defined as the sum total of all those factors (internal or external)that places an impact on proper functioning of any company. They are inclusive of staffmembers, customers, suppliers, government, competitors and local community where thebusiness activities are being carried out (Islam, 2016). Management must make an attempt toassess the business environment of that nation where any firm carries out its operations in orderto aid in long-term business sustainability and overall survival (Murphy and Baker, 2017). Givenstudy has been carried out on River Island which is a London based high street fashion brand thatis trying to expand its outlets in Belgium (River Island, 2018). Currently the company has apresence of just one store in Antwerp and management plans to open up a few more in the city aswell as overall nation. This will thus be done by assessing overall business environment offashion retail market in Belgium so as to aid in expansion plans of the store. This will befollowed by using of analytical frameworks such as Pestle and Porter’s five force analysis toassess if the business environment is favorable for the operations of company or not. INFORMATION ON RIVER ISLANDFigure 1 River Island(Source: River Island, 2018)River Island is a UK based company headquartered in London that was set up in the year 1948 byLewis brothers. The company started its operations by selling fruits, vegetables and knitting wool.4
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