Analysis of Sony Corporation

BUSINESS ORGANIZATION
ANALYSIS OF SONY
CORPORATION

INTRODUCTION
 The presentation summarizes the research and results
of analysis of organization. Organizational analysis of
Sony is conducted by performing internal and
external analysis.
 The marketing analysing the organization internally is
done by employing the model of SWOT, explaining
the culture of organization for customer satisfaction.
 External assessment is done by analysing the
company using employing Porters five forces.

ORGANIZATIONAL STRUCTURE OF SONY:
Function based group-
 It involves the business function of Sony such as
research and development, which has the objective of
supporting the functional effectiveness and efficiency
(Dhillon & Gupta, 2015).
 The function-based group involves CEO, R & D,
Finance, engineering, legal and compliance logistics,
human resources and sales and marketing.

Geographic divisions
 This structural characteristic has least significance
in the organizational structure of Sony. The
objective of this division is to plan, finance and
strategise decision-making.
 The geographic divisions of Sony comprises of
US, Japan, Asia-pacific, Europe, China and other
areas.