Business Organization Environment in Global Context Assignment - Nivea

Added on - Dec 2020

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BUSINESS ORGANIZATION ANDENVIRONMENT IN GLOBAL CONTEXT
TABLE OF CONTENTSINTRODUCTION.....................................................................................................................................4BACKGROUND INFORMATION OF NIVEA...............................................................................................4Brief introduction of Nivea...............................................................................................................4SWOT analysis of Nivea.....................................................................................................................5BACKGROUND INFORMATION ON THE BUSINESS ENVIRONMENT IN DENMARK..................................6PESTEL analysis of Denmark..............................................................................................................6ANALYSIS OF THE BUSINESS SCENARIO.................................................................................................9Porter’s five forces analysis...............................................................................................................9CONCLUSION & RECOMMENDATIONS...............................................................................................11REFERENCES........................................................................................................................................12
Illustration IndexIllustration 1: FDI stocks and income as a share of GDP total...............................................................7Illustration 2: Population of Denmark...................................................................................................8Illustration 3: Gross domestic spending on R&D...................................................................................9Illustration 4: Air and GHG emissions.................................................................................................10Illustration 5: Porter Five Force Analysis..............................................................................................11
INTRODUCTIONGlobalization is a procedure that helps firms to have an interaction with otherparts across world either by offering products or services keeping in intellect not tohurt the sentiments of others. Through this, operations of firm can be performedsuccessfully and they can gain success and expand their operations in the globalmarket easily (Gurnani, Ray and Wang, 2011). Furthermore, companies which haveplans to expand in the international market are required to pay attention towardstheir financial condition to know whether they can support this expansion or not.Pertaining to this, main aim of current research report is to analyse businessenvironment of firm in the global context. For this, Nivea is being taken underconsideration which is planning to relocate in Denmark. In other words, company isexploring a foreign direct investment opportunity in Denmark. Concerning this, thereport will significantly explore the internal strengths and opportunities available forNivea and will evaluate the external business environment of Denmark by adoptingvarious analytical approaches. Later part of writing will include analysis of thebusiness scenario for Nivea in Denmark.BACKGROUND INFORMATION OF NIVEABrief introduction of NiveaNivea is a German personal care brand that specializes in body care and skincare product. Company was found in the year 1882 by the name Beiersdorf AG andcurrently, they have their products in many parts of the world including Middle East,Asia, Europe, Africa, Oceania and North America (Flaherty, 2006). It was developedby Oskar Troplowitz in 1900 and Nivea is a Latin word which means “Snow White”.In the year 1912, Nivea has first introduced crème in the market of Europe and in1951, they introduced their first deodorizing soap. There were many surveys beingconducted by many researchers and it was found that Nivea is the only brand whichhas wide spread presence in numerous nations of the world along with the productcategories (Gurnani, Ray and Wang, 2011). In addition to this, the brand ‘Nivea’ wasalso successful in generating revenue and the sales growth is been increasing overthe years.Company owns many skin care products for men and women both. In additionto this, the organization structure of company is also made up of severaldepartments that significantly include marketing, finance, production, human4
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