Business Organization and Objectives Analysis

This assignment delves into the theory of organizational structure, analyzing key objectives of Tesco Plc., Barclays Plc., and Dyson Ltd. It also explores different types of organizations like sole trader, partnerships, limited companies, and discusses the key features of a franchise.

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Business Introduction to Business Organization

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Table of Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................3
LO1 Understand the business objectives...................................................................................3
1.1 Analyze the key objectives of three business organizations - Tesco Plc., Barclays Plc.
and Dyson Ltd........................................................................................................................3
1.2 discuss how each business organization may achieve their objectives............................4
Task 2.........................................................................................................................................5
LO2 Understand the different organizations..............................................................................5
2.1 Analyse the differences between a sole trader, partnerships, limited companies,
company limited by guarantee, community interest company(CIC)......................................5
2.2 Explain the key features of a franchise.............................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
The business organization refers to a specific procedure to meet a particular purpose with the
help of a systematic structure. The management theorist Henry Mintzberg developed the
theory of organizational structure which is based on five different sections. Mintzberg stated
that the possible ways to achieve the target, distributing the task among the labour group is
the base to an organizational structure. The organizational structure is of different size, task,
environment, employee group, management style and the organizational culture. The
business world is divided into several sections like sole trader, limited company, partnerships,
companies limited by guarantee, CIC or company Interst Company and others. The
organizations used to follow some particular strategies to gain the market position. The key
objective of the assignment is to discuss about the organizational structure and the several
aspects of this structure.
Task 1
LO1 Understand the business objectives.
1.1 Analyze the key objectives of three business organizations - Tesco Plc., Barclays Plc.
and Dyson Ltd
The key objectives of the three major companies of United Kingdom is discussed below-
Tesco Plc. is the renowned private limited company of United Kingdom, established in 1919
by Jack Cohen. The company is now covering the major portion of the international trade
market. The main objective of the company Tesco Plc. is to increase the selling point in
comparison with the competitors companies (Johnson et al., 2018). Increasing selling point
will bring the more profit in the revenue. The second objective of Tesco Plc. is to place their
products in a lowest price in order to gain the customer satisfaction beyond their imagination.
The company puts special focus to the healthy living of the customer. They used to add more
and more herbal and organic products to their product lists. The digitalization of the
marketing process is to gain the attraction of new and existing customers.
Barclays Plc. is a public limited company, founded in 1690 which is ruling the banking and
financial service of UK. The key objective of the company is to ‘helping the common people
to achieve their ambition’. The ‘Go-To’ bank is the key word to inspire the common people

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and to create a trust among the mind of common men of United Kingdom. The first key
word to their objective is respect which refers to build the trust in the mind of the employees
and partners in order to increase the diversity in the workplace. The authority of the company
gives the priority to the employee satisfaction to get the best performance of the employee.
The second key word integrity refers to the way to treat every customer equally and fairly and
always stay fixed at their commitment. Service is the third key word to the objective of the
company Barclays Plc. The service system of the company is there to take care of the
demands and queries of their customers and clients. In this context, excellence refers to the
strategy to serve the service users in a flawless method to create a peaceful work
environment. The last one is the stewardship which means the innovative powers of the
employees and to value the sustainable progress of the employee.
Dyson Ltd. is a private company of United Kingdom which is founded by James Dyson in
the year 1987. This is the giant company in the technology industry. The company entered in
to the global business market with the objective to serve the customers with innovative and
modified instrument in order to make their usages easier. The company is there to create a
band image in the market to increase the selling point to their products. In this context the
company garbs the market with the efficient marketing department to get the right market
research report. The market research report enables the company to take the appropriate
decision to satisfy the customer demand.
1.2 Discuss how each business organization may achieve their objectives.
Strategy of Tesco Plc.: The organization Tesco Plc. has adopted some strategic way to
achieve their business objectives. The key strategy of the company is to get more and more
support of the new and existing customers. In this section the company used to strengthen the
promotion and advertisement to create a public awareness about the about their products.
Another strategy to increase the selling point is the cut down of the cost of every product i n
accordance with the market price. However the current trend of modern customer is to run
towards the brand image which is compatible with their financial condition. Now a day
people always seek for the healthy living. The company has taken the strategy to produce
several herbal and organic product only to crack this demand of the customer.
Strategy of Barclays Plc: Barclays Plc. is the reputed company in the financial sector of
Britain. The company has uses the emotion as the powerful strategic instrument to their
business expansion. At first they trained their employee to give the main priority to the

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requirement of the customer. On the other hand the tagline ‘Go-To’ bank is another strategic
instrument to get the trust and faith of the customer and investor. The management committee
of the company always take care of the employee satisfaction. Therefore the company is
known for a strong capitalization in the financial sector for more than three hundred years.
Barclays Plc. is known for their best service to keep the commitment and treat each and every
customer equally.
Strategy of Dyson Ltd. : Dyson Ltd. is a renowned name in the technology industry.
However, the owner of the company has started the company with a strategic objective to
gain the customer favour from the very first beginning (Miyazaki et al., 2017). The company
entered into the market with the modified vacuum cleaner. The recruitment of the efficient
and skilled engineers with an attractive salary packages is the key power of the company.
Another strategy is the expert marketing department to promote their product and to create
the brand image. With the help of this strategy the company has gained the popularity in the
international competitive market within a very short span. The regular basis market research
and workshop is another strategic method to achieve the goal of the company.
Task 2
LO2 Understand the different organizations
2.1 Analyse the differences between a sole trader, partnerships, limited companies,
company limited by guarantee, community interest company(CIC)
Company type Features
1. Sole Trader  The sole trader is the business form
which is owned, organized and
operated by the owner only.
 This type o f business is best suited
for the start up companies.
 Sole trader business enables a person
to enter in to the market with small
investment.
 This type of company enjoys the tax
free business.

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 The owner has the right to take any
decision to any situational context.
 There is no distribution of the profit
share.
 The negative point of this type of
ownership is the risk factor to the
financial stability.
 No scope to use the multiple skills
and abilities of the employee in the
decision making process.
2. Partnerships  Two or more owners are there to
share the capital, profits and others.
 The main benefit of this ownership is
to compete with the competitive
market (Berge, 2018).
 The risk factor is also low in this type
of business to face certain losses.
 The partnership business need not to
pay any tax on their profit to the
government.
 The conflict is the major threat i n the
decision making process.
 The company faces many a
disagreement to control and handle
any situational context.
3. Limited companies  This limited company is best suited
for every organization of different
size and scope (Janićijević, 2017).
 This type of company gets the
protection to their limited liabilities.
 The limited companies are purely
professional which is mainly

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responsible to catch the attention of
the external stakeholders.
 The companies need to pay 20%-45%
as income tax and 19% as the
corporation tax on their yearly profit
margin.
4. Company Limited by Guarantee  There is no presence of any
shareholders.
 There a guarantor to the company
who is liable to pay all the debts .
 The non profit organizations like
several clubs (sports) , workers and
others appeals to use the benefit to
help the poor and needy people.
5. Community Interest Company (CIC)  The main key feature of this type of
company is the ability to set up in a
very short time and with small
investment (Sacchetti and Tortia,
2018).
 The CIC is one type of social
enterprise to operate the business
organization.
 The community itself provides the
interest to the company not as the
charity.
 The organizational and operational
system of the company is very
transparent in order to avoid conflicts.
2.2 Explain the key features of a franchise.
Franchising is a business form where a franchiser company permits or grant another
franchisee party to use their brand image to create the market awareness about their existence

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and products or services. There are two types of franchising in the global business market.
The first one is the brand image or trade franchising which allows the franchisee party to use
the name of the company to sell their products and services. The second one is the trade
format franchising which means the franchisers to supply the marketing plan, recruitment,
selection, training and others instrument to build a smooth relationship between these two
parties. The key feature of franchising is that it is an agreement basis relationship comprising
with several terms and conditions. The time period of the agreement is of 5 years and more
with the renewal facility. The franchiser company works for loyalty given by the franchisee
in time of the agreement. In this context the franchisee company need to accept the strategy
and method of the parent Company (Robson et al., 2018). The franchisee party need s to
invest a very short amount to start up the business. This feature enables the company to enter
into the competitive market in a smooth and obstacles free way. These features are
responsible to reduce the risk factor in the business market to face several losses. The
franchisee company enjoys a good turnover in the selling point from the very beginning of
their establishment. The main objective of the franchisee is to focus on the production
quality to satisfy the franchiser and the customers. The long term agreement is the power to
build the strong relationship between the franchisers and the franchisee. The main benefit if
the franchisee company is to get the regular and uninterrupted income which will help them
to make the stable financial condition. Besides these, there are some negative impacts of this
franchising form of business. The franchisee company become lame footed to enjoy the
freedom to business and they don’t have the right to increase the product number within the
time period. The franchiser has the risk to face the exploitation in their brand image.

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Conclusion
The assignment is the elaborate study of the business organization segmentation. This
organizational structure is helpful for different types of ownership to take the necessary steps
to hold the significant position in the competitive market. The renowned company like Tesco
Plc., Barclays Plc. and Dyson Ltd. are there to describe different business objectives and the
strategic way to crack it. The ownership is basically divided on the size, scope, structure,
culture, analysis of macro and micro environment of the company. The franchise is there to
help the start-up small companies to gain the market awareness within a short period.

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References
Berge, M.S., 2018. How Do We Understand Partnership Working? Experiences from a
Telecare Project. Social Policy & Administration, 52(1), pp.50-66.
Janićijević, N., 2017. ORGANIZATIONAL MODELS AS CONFIGURATIONS OF
STRUCTURE, CULTURE, LEADERSHIP, CONTROL, AND CHANGE
STRATEGY. Ekonomski Anali/Economic Annals, 62(213).
Johnson, S., Robertson, I., Cooper, C.L., Dickinson, J. and Jones, N., 2018. Tesco Bank
Wellbeing Case Study. In WELL-BEING (pp. 179-188). Palgrave Macmillan, Cham.
Miyazaki, H., Okada, N., Yoneda, A., Shigeri, M. and Suzuki, M., Samsung Electronics Co.,
Ltd., 2017. Handle for a vacuum cleaner. U.S. Patent D779,754.
Robson, M.J., Kadile, V., Watson, K. and Clegg, L.J., 2018. International Franchising
Relationships. In Advances in Global Marketing (pp. 427-446). Springer, Cham.
Sacchetti, S. and Tortia, E., 2018. The notion of social responsibility across different types of
nonprofit and for profit organizations.