This report discusses the importance of organizational communication in Go Travel and provides strategies to overcome communication barriers and improve communication practices.
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INTRODUCTION...........................................................................................................................3 Literature review..............................................................................................................................3 Principles of communication.......................................................................................................4 Communication practices and discuss communication barriers relevant to Go Travel...............4 Strategies to overcome barriers relevant to GoTravel.................................................................4 CONCLUSION................................................................................................................................5 2
INTRODUCTION Organizational processes are defined as an exchange of ideas, information and views in order to accomplish organizational operations.Organizational processes can be in both formal and informal form through which entity in sure accomplishment of organizational goals in a well defined manner (Oscarsson, 2019). Organizational communication aid entity to specify roles as well as responsibilities to every individual and operate management functions in a well defined manner. Main aim of organizational communication is build relationship while interacting with internal members along with interested external public.Organizational communication is important aspect for Go travel, as this industry provides hospitality services in Europe and faces issuerelatedtounorganizedcommunicationbetweenoffices.Thiscreatescultural misunderstandings. This report is been conducted in order make significant improvement in communication practices of Go travel staff. This report will include literature review effective communication practices and strategies to improve them along with recommendation. Literature review As per according toMendelson, 2019,In order to make significant improvement in the communication process between offices and overcome issues related to language ability and misunderstandings,Gotravelbytakingadvantageofclassicaltheoriesoforganization communicationentitycananalyzecommunicationprocessandcanundertakealternative approaches in order to make significant improvement in communication process. In this by 3
taking advantage of scientific management theory, Go travel can effectively able to balance constraintandcreativity.Thistheoryalsoaidmanagementtosystematicallymanage communication process and undertake operations in a well defined manner. Along with this company can also take use of bureaucratic theory with the help of this entity can make impossible relationship with staff through which formal as well as informal communication can be maintained in a well defined manner. Discussion/Analysis Principles of communication Communication is one of the most important components pertaining to an enterprise which provides assistance to individuals functioning within the confines of a company to set effective networking with each other. Also, the top management makes use of effective communication in order to deliver information about the policies and strategies of the company among staff. There are certain principles of communication that need to be complied with, by the individuals who are a part of the company. These principles are discussed in the organisational context of Go Travel as follows:- Principle of Clarity: This principle states that the message delivered should be communication in a clear manner so that it is comprehensible by the recipient. There must not be any extent of ambiguity prevailing within such kind of message. This will ensure the arousal of interest within the recipient in relation to responding to the message received. Principle of Attention: The communication within the confines of Go Travel needs to be such that the attention of recipient can be drawn to the message. The acts of a superior also draw the attention of subordinates. Principle of Consistency: 4
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The premise of this principle is that the communication done must be consistent with the plan, policy, programme and objectives of the company. A misalignment between them will lead to confusion. Communication practices and discuss communication barriers relevant to Go Travel Communication is regarded to be an essential process for each and every corporation which paces up the functioning of business in an effective manner. It is so because communication tends to set networkingwithintheindividualsworkingintheconfinesofacompany.Also,isitseenthat communication is leveraged by the top management of an enterprise to facilitate interaction with the employees as per the organisational requirements. Thus, at any point of time, the importance of communication in light of corporate context can never be ignored. In the absence of strong and effective communication, it can be often said that the organisational objectives may not get fulfilled in due course of time. In this relation, a number of times, it is seen that various barriers affect the execution of communication within the confines of Go Travel. This strives to hinder the execution of correspondence taking place between the employees or between the employer and the employees. Such barriers are discussed in relation to Go Travel as follows:- Psychological barrier: These are the barriers whereby the employees working within the confines of a company such as Go Travel undergo inability to concentrate upon work owing to prevalence of personal challenges, work stress, depression or many other factors. This is a barrier which is very difficult for an organisation to manage, in order to facilitate effective communication. Emotional barrier: This is a barrier to communication which is associated with the emotional state of an individual working within the boundaries of an entity. In this relation, whereby an employee of Go Travel is found to be emotionally immature, they will tend to encounter complexities in relation to execution of effective interaction with other individuals within the organisational premises. Such emotional immaturity may include sudden outbursts of anger, sadness, and frustration and so on. Physical barriers: 5
This is acknowledged to be one of the most crucial barriers to communication whereby an individual faces issues associated with prevalence of noise. This affects the execution of communication taking place within the confines of a company such as Go Travel. Strategies to overcome barriers relevant to GoTravel It has been evaluated that there are number of communication issues that has been facing by go travel, in this with the application of principle of effective communication company can effectively able to improve communication practices in this entity by taking advantage of, strategies company can effectively able to overcome communication are barriers (Balocco, Ghezzi and Berbegal-Mirabent, 2019). This has been evaluated that it is essential for entity to remain aware of cultural differences, this has been evaluated that Gotravel operate their services in Europe. Thus, in order to connect with different offices it is important for entity to effectively remain aware of cultural differences as employees in different offices belongs to different backgrounds and mainly work towards a common goal. In this by taking advantage of video conferencing company can effectively able to overcome the issue of mistrust and discomfort (ZucchellaandPrevitali,2019).Alongwiththis,withtheassistanceofcommunication application entity can virtually communicate with their staff members and can conduct meetings through which photos and videos in conversation can be shared. Along with this proper feedback is also important aspect with the help of communication flow can be effectively maintained within an organization. In this entity is required to undertake feedback from employees from different offices in Europe in order to ensure that they do not face any kind of issue with the measure of strategies that has been undertaken by company (Saura, Palos-Sanchez and Correia, 2019). Thus, by taking advantage of different communication strategies Go travel can effectively abletoovercometheissuesofcommunicationandcanensureyourproperflowof communication through which entity can accomplish their organizational goals in well effective manner.Propercommunicationstrategiesandmeasuresnotonlyincreasesflowof communication but also make significant enhancement in the performance level of employees. This automatically benefits entity to increase their overall amount of profitability through which entity can ensure goodwill in marketplace. Recommendations 6
Communication is most important aspect of entity despite of their size and scope, as with the assistance of effective organizational communication company can not only make increase in performance level of employees but can also ensure accomplishment of organizational goals and objectives in best effective manner. It has been evaluated that Go travel is facing issues related to communication barriers thus, in order to overcome issues entity is recommended to implement new policy as to make sure there is better flow of communication between different offices. In relation with this Go travel, company is recommended to take use of principles of effective communication and take advantage of digital communication strategies, as with the help of this company can effectively increase flow of communication at faster rate. Along with this with the help of strategy related to organization communication Go travel is recommended to encourage feedback and focus on consistency effectively help them to make significant increase in flexibility in organizational communication process. CONCLUSION As per the above mentioned report has been concluded that organizational communication is most important aspect of an organization as it help entity to increase efficiency of functions and activities of entity. This also ensures positive relationship between management and employees. Effective form of organizational communication increases performance of employees as well as company. This report includes communication practices and barriers along with practices to improve them. Along with this significant organizational communication theories are also involved in this project. Further company is recommended to undertake use of best effective strategies and principles of effective communication in order to overcome the issues and further ensure increase in future growth aspects. REFERENCES Books and Journals Zucchella, A. and Previtali, P., 2019. Circular business models for sustainable development: A “waste is food” restorative ecosystem.Business Strategy and the Environment,28(2), pp.274-285. 7
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Pambreni, Y., Khatibi, A., Azam, S. and Tham, J., 2019. The influence of total quality managementtowardorganizationperformance.ManagementScienceLetters,9(9), pp.1397-1406. Mendelson, H., 2019. Business Models.Orthopaedic Technology Innovation: A Step-by-Step Guide from Concept to Commercialization. Barber, L.M., Jenkins, J.H. and Moulton, J., International Business Machines Corp, 2019.System and method for dynamic organization of information sets. U.S. Patent 10,380,231. Saura, J.R., Palos-Sanchez, P.R. and Correia, M.B., 2019. Digital marketing strategies based on thee-businessmodel:Literaturereviewandfuturedirections.InOrganizational Transformation and Managing Innovation in the Fourth Industrial Revolution(pp. 86- 103). IGI Global. Balocco, R., Cavallo, A., Ghezzi, A. and Berbegal-Mirabent, J., 2019. Lean business models change process in digital entrepreneurship.Business Process Management Journal. Oscarsson, O., 2019. Boundary Work to Conduct Business as Usual: Interaction at the Boundary Between the Affected Organization and Emergency Responders.Risk, Hazards & Crisis in Public Policy,10(2), pp.212-232. Ati, L., Baga, L.M. and Satria, A., 2019. Business Model Canvas Non Government Organization (NGO)(Case Study: Rimbawan Muda Indonesia).Indonesian Journal of Business and Entrepreneurship (IJBE),5(1), pp.32-32. Schaltegger, S., Hörisch, J. and Freeman, R.E., 2019. Business cases for sustainability: a stakeholder theory perspective.Organization & Environment,32(3), pp.191-212. 8