Understanding Business Organizations: Organizational Structure, SWOT and PESTEL Analysis

Understanding
Business Organisation

Table of Contents
INTRODUCTION ..........................................................................................................................3
ORGANISATIONAL STRUCTURE.........................................................................................3
SWOT ANALYSIS.....................................................................................................................4
PESTEL ANALYSIS..................................................................................................................5
CONCLUSION................................................................................................................................6

INTRODUCTION
The word Business Organisation is defined as, the way in which structure of the
businesses are designed and helps in achieving the goals of the organisations. The general forms
of business organisation are Partnership, Proprietorship, Corporate and LLP (Tulsian, 2002). It is
designed with the motive of performing commercial activities of purchase and sales. In context
to Premier Inn, it's dealing in Hospitality industry, with having the crown of UK's amplest hotel
brand name. It was founded in 1987, by Whitbread, having headquarter in Dunstable, England,
UK. It is serving in the different countries of Europe. The organisation was named as 'Travel Inn'
at the time of it's establishment (Klever, Visser and Engelfriet, 2021). After the acquisition of
'Premier Lodge' it was renamed and recognised as 'Premier Travel Inn'. This file includes the
organisational structure of the company, factors through which external and internal activities of
the organisations are being monitored such as SWOT and PESTAL analysis and ended with the
crux, which will help in knowing the whole summary of the project.
MAIN BODY
ORGANISATIONAL STRUCTURE
The way that determines how the activities are conducted and monitored, in such a way
that motives of the organisations are achieved. It also outlines the direction of the information
how it flows, either it is top to down or bottom to top, also it can be in a centralised or
decentralised forms (Tate and Hopkins, 2020). A specified structure is used by each and every
organisation within its business. A organisation in which each and employee knows its roles and
responsibilities and follows them in that defined way are considered as a successful and manage
full organisation (Stevenson, 2021). A well defined structure always helps in saving the time,
energy and resources of the company and increasing the efficiency and effectiveness of the
organisation. Some important and commonly used types of organisational structured are as
followed.
 Hierarchical organisational structure – For defining the levels of authorities in a clear
manner where a group of employees are assigned by one manger, he is responsible for
deciding the work for each and every employee, forming pyramid shaped structure are
termed as a Hierarchical Organisational Structure (Jones and Jenkins, 2021).