Business Organizations and Environments in a Global Context - Philips Assignment

Added on - 21 Feb 2021

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BusinessOrganizations andEnvironments in aGlobal Context
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Background information of Philips............................................................................................1Background information on business environment in canada....................................................3Analysis of business scenario......................................................................................................6Demand and supply scheme........................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness environment is the aggregation of various forces which affects the internal aswell as external environment of organization in which it operates. Koninklijke Philips N. V. wasfounded by Gerald Philip in 1891, a multinational conglomerate. Headquarter of Philips issituated in Amsterdam, it is one of the largest electronics company which is extending its handsin healthcare and lightning established itself into a modern organisation. Their first invention wasa light bulb. One of the prestigious moments for this company was getting featured on the Forbeslist ofThe world biggest public company in 2000(Forbes welcome 2017).Philips is known for being a diverse company. The diversity help the company to addressthe challenges in a unique way and satisfy the consumer needs peacefully, and gains trust withcustomers. The study briefs about background information of Philips which includes its size,financial performance and operation, Pestle and swot analysis of Philips, assessment of businessscenario including porter's five forces and demand and supply scheme of Philips emphasizinginventory innovation, strategic focus, its transportation system and investment in advancedstrategy .MAIN BODYBackground information of PhilipsSize of CompanyKoninklijke Philips N.V. is a multinational largest electronic company in the world whichhad its headquarter in Amsterdam. Philips was pro founded by Gerard Philips and father Frederikin Eindhoven in 1891, with the invention of first product i.e., light bulbs. Fredrick was a bankerat Zaltbommel, in 1892 he purchased and financed an setup of an empty factory building inEindhoven, from where the company started their first production of carbon filament lamps andother electro-technical products. After this building was moved to the museum their youngerbrother by sixteen years earned degree of engineering and started working with the company andwith the ups and downs in the business along with new invention the slowly slowly upgrade thename Philips as largest electronic brand. It currently employees 121,888 people across 100countries. The company dropped the “Electronics” in its name in 2013 and transformed into themodern organisation. Philips was featured in the Forbes list as The world biggest company in2000. The company had its tag line “Innovations in you”. Company currently focuses on the1
healthcare and lighting. It is divided into main three divisions : Philips Consumer Lifestylewhich includes Philips consumer electronics and Phillips domestic appliances and personal care ,Philips Healthcare and Philips Lightning(Charter. and Polonsky. 2017).Financial performancePhilips generated euro 266 millions form the group activities by Philips healthcare i.e.,euro 8.852 million , Philips lightning i.e., euro 7.638 million,Philips Consumer andLifestyle i.e., euro 5.823 million. In 1939 Philips started making electric shavers under the brandname Philishave and they also developed Compact Cassette format and Compact disc formatwith Sony, and many more other technologies. In 2012,Philips was the largest manufacturer oflighting in the world measured by applicable revenues. Cash flow from investing activities in2016 includes euro 144 million related to arbitration and cash flow from financing activitiesinduces new funding of euro 1.2 billion attracted by Philips Lighting. In research anddevelopment Philips invested euro 1.61 billion in 2011 and which is equal to 7.1% ofsales(Barak, M.E.M. 2016).Legal rights and structurePhilips Intellectual Property and standards is the wide division which is responsible fortrademark protection, licensing and patenting. Philips holds around 39,000 trademarks, 54,000patent rights, 4,400 domain name registrations and 70,000 design rights. Philips has prime listingin the Euronext Amsterdam stock exchange and also the component in the market index of EuroStroxton 50 stock. Philips also had its secondary listing in the New York Stock Exchange.Philips had also acquired Signetics and Magnavox. Since 1913 they also had their sports clubnamed PSV Eindhoven(Cavusgil and Knight. 2015).International operationsPhilips is expanding in Canada which is located in North America, Canada has the highestpopulation of 34,300,083 which is the second highest in the world. Canada shares its land borderonly with the United States. Canada has vibrant, diversified and continuous economy. Canada isthe richest nation which had tenth largest economy in the world. Philips lightning has alreadytaken important steps in the economy of the Canada. Philips is strongly working on to grow itsbusiness in the international market with its positive effect on the energy saving. In CanadaBrokefield Lepage Johnson Control (BLJC) reduces its energy consumption by 71 % with theuse of led lights. The Contractual rights and intellectual rights protection and drafting are very2
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