Business Organizations and Environments in a Global Context Doc
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Business Organizations andEnvironments in a Global Context
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1BACKGROUND OF WALMART.................................................................................................1BACKGOUND OF AUSTRIA.......................................................................................................2PORTER FIVE FORCE..................................................................................................................2PESTEL...........................................................................................................................................4CONCLUSION................................................................................................................................6REFRENCES...................................................................................................................................7
INTRODUCTIONIt is very important for any business organisation that they are expanding their operationswhich will be helping them all into increasing their profits and revenue with this. For this it isimportant that they are getting the relevant options or opportunities available then only theiroperations could be allocated to other than home country (Hamilton and Webster, 2018).Expanding and establishing operations, trading and business of any company especially that ofmultinational one will be very essential for them. Thus within this particular report discussionwill be done on one of the best MNC of America which is Walmart Inc. which is planning toexpand its existing operation within Austria. Further the report will cover background of bothcompany and country in terms of business with explaining PESTLE and Porter 5 force forunderstanding the business environment completely.BACKGROUND OF WALMARTWalmart Inc. is one of the biggest multination companies which is having its operation intoworldwide and covering about half of the world’s retail market. It is the American multinationalretail corporation which is having or operating as chain of hypermarket, grocery stores anddiscount departmental stores which is selling daily retail food and other items (Lasserre, 2017).The company was founded in year 1962 and till the current time it is having about 11000+ storesthat too in around 27 countries of world. It is worth noticing that Walmart is largest company inworld in terms of revenue in year 2018 which is about $500 billion and with this it is also havinghighest number of employees than any other company which is 2.3 million. The company is apublicly traded and family owned which is controlled and managed by Walton family withhaving about 50% of shares with them. The company is not only having its operations intoproducts but also selling most of the service into countries like that of Walmart money, PickupToday, Walmart pay, Money-card and Walmart-2-Walmart.While there are number of competitors of Walmart into world market as it is operating allover countries. The competitors of company included that of Target Corporation, Giant Tiger,Aldi, Ingles and Publix. So all of these are giving tougher competition to company as they arestruggling to get into markets like that of Korea and China (Marquis and Raynard, 2015).Walmart entered into German food market with having 2% in 1997 and the highest share ofGerman market which was Aldi with about 19% share. Walmart is also operating within Austriawhich is country into Europe but certainly it need to expand its operation within the country.1
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