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Business Overview of Fosters Group Limited

   

Added on  2020-05-16

3 Pages531 Words94 Views
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Foster'sConsumerProfileIntroductionFoster'sisaninternationalbeerthathasitsorigininAustralia.ItisaproductoftheFoster'sGroup,basedoutinSouthbank.Australiansareknowntolovetheir,consideringitasapartoftheirculture.Itrankshighinthelistofinternationalbeerconsumption(Ibisworld.com.au2018).PerceptionFoster'sissteepeddeepinthehistoryofAustraliaandthepeopleconsideritasastrongpartoftheirculture.Foster'swillneverdisappear-itisaniche.DemographicsDemographicsegmentcoveredbyFoster'sincludesyoungsters,womenandcorporateemployees.Theyoungergenerationismoreexperimentalandisonalookoutfordifferentflavours(Aquilanietal.2015).PersonalityMotivationalfactorsConsumerspreferFoster'sasitisaconsiderablylightandeasy-to-drinkbeer.Theylovetherefreshingsubtleflavours.Moreover,itsagreatdrinkforthesummerweatherinAustralia.BrandloyaltyFoster'slightbeersanditsotherproductsmanagedtograbtheattentionofthehealth-consciousAustraliandrinkers.Allofthisisbecauseofthesupremebrandmarketingandcustomerassociation(Juster2015).ConclusionFoster'sneedtointroducenewproductsthatcansubstitutetheirexistingproductsinthemarket.TheyalsoneedtoincreasetheirpromotionstandardsandacquiremorebreweriestocontinuebeingthebestbeerbrandinAustralia..
Business Overview of Fosters Group Limited_1

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