Business Pitch: Innovative Automotive Service with Pickup and Drop

This business pitch outlines a concept for an innovative automotive service that focuses on customer convenience through pickup and drop facilities. The business model leverages key partnerships with established automotive service providers, oil companies, and skilled labor to offer a comprehensive range of services including repair, customization, and high-quality paint jobs. The pitch highlights the value propositions, target customer segments, revenue streams, and unique selling points (USPs) of the business. It also presents statistical data demonstrating the potential for growth and profitability. The business aims to build a strong customer base by offering competitive pricing, increased working hours, and a dedicated customer service hotline.

Assignment 2
The Pitch

The business’s concept is based on the idea
to provide the customers the ease of
getting their vehicles service with the help
of pickup and drop service.
Concept of the Business

 Key Partners

 Faraz Motors
 Zakaria Motors
 Moful Oil Company.
 Castol Oil Traders
 Faraz Motors- Labour, service technology, Providing Customer Base

 Zakaria Motor- Labour, service technology, Providing Customer Base

 Moful Oil Company- Engine oil and other oils as well as lubricants
needed by the business for the service.
 Castol Oil Traders- Engine oil and other oils as well as lubricants
needed by the business for the service.
 Key Activities

 Innovative Service and repair packages Automobiles
 Quality of paint and Customisation


 Value Propositions

 Service
 Repair
 Customisation
 High quality painting automotive service
 Re-designing

 Customer Relationships

 The business model aims at creating a relatively large customer base
in the targeted city or areas by introducing social media handle and a
full day working hotline for any queries, suggestions and complaints.
 Increased working hours to help customers better and earn goodwill
in the industry.
 Customer Segments
 Working professionals
 University Students
 Public at large
 Key Resources

 Human resource
 Service Technology
 Financial resources
 Channels
 Existing automotive showrooms
 Social Media
 Low Fee Demonstrations
 Professional advertising agencies

 Cost Structure
 Fixed
 Variable
 Semi-variable




 Revenue Streams
 The customers are currently paying 5 to 10 pounds per service for
two wheelers and four wheelers.
 The customers are willing to pay the same and would prefer a
cheaper rate
 The business model offers the customers a lower than market rate
 Revenue provided by each business area contributing to total
revenue:
 Service and repair – 50 percent
 Paint- 30 percent
 Customisation and re-designing -20 percent




Improved Business Structure

2018 2019 2020
0
200
400
600
800
1000
1200
1400
1600
Consumer
Consumer
Statistics of the Business
Growth
2018 2019 2020
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Revenue
Revenue

 Pickup and drop facility for the
vehicles
 Short turnaround time
 Innovative services and packages
offered
 Best in the industry customization
and paint job service
 Attractive pricing
USP of the Business

The services being offered by the
business are unique and shall prove
to be lucrative commercially. The
initiative to provide innovation to
customers and satisfy their
requirements will prove to be
successful in building goodwill in the
market.
CONCLUSION

Thank You