Business Plan Report 2022

Running Head: Business Plan0
Business Plan
Name of the Student
Name of the University
Author’s note

BUSINESS PLAN1
Table of Contents
Executive Summary...................................................................................................................2
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Description of the venture..........................................................................................................3
Key skills of the management....................................................................................................4
Legal Structure of the Venture...................................................................................................4
Strategic Approach of the venture..............................................................................................5
Brief Marketing strategy............................................................................................................5
Competitor analysis....................................................................................................................6
Financial Analysis......................................................................................................................7
Key risks and challenges..........................................................................................................10
Conclusion................................................................................................................................10
Bibliography.............................................................................................................................12
Appendix..................................................................................................................................14

BUSINESS PLAN2
Executive Summary
The report revolves around the construction of a business plan that would be applicable for
one of the new ventures of the hotel industry of Australia. The organisation chosen for this
report is Four Points by Sheraton. The different aspects and segments of the business plan are
highlighted in the report. The business plan starts with a brief overview of the organisation
and the key features of the management of the organisation. This includes a brief strategic
approach of the organisation. Further the plan talks about the different marketing strategies of
the organisation stressing upon its targeted audience. Next the plan moves on to providing a
brief competitor analysis emphasising on the key competitors and a financial highlight.
Finally, the plan elaborates the key risks and challenges that are faced by the venture in the
course of its operations.

BUSINESS PLAN3
Introduction
The primary objective of the report is to construct an appropriate business plan
regarding one of the eminent entrepreneurial venture of Australia. The venture chosen for this
purpose is Four Points by Sheraton which is mainly engaged into providing excellent hotel
services throughout Australia. A brief overview of the organisation is provided touching its
historical background. The strategies and the styles of the organisational structure followed
by the management of the organisation are pointed out and noted down suitably. In the
further sections, the marketing strategy followed by the organisation is highlighted where the
targeted audience is briefly explained. The communicating link of the organisation with its
target audience is also detected. The report further analyses the competitors of the venture
and sets out a comparative study between them. The positioning of the venture in the market
with respect to its competitors is also stated and explained. The next part provides an
overview regarding the financial segment of the company (Fraj, Matute and Melero. 2015).
The return on investment for the investors of the company is stated along with the process of
funding applied by the company. This is followed by the different risks and challenges which
are faced by the company in the course of its operations.
Discussion
Description of the venture
The company that has been chosen for this report is Four Points by Sheraton. The
company is primarily into providing hotel services to the business travellers and other small
conventions. The ultimate owner of the organisation is a subsidiary of Marriott International
Hotel, named as Starwood Hotels and Resorts. The organisation operates a large number of
hotels which are present in continents like Africa, Australia, North America, Middle East,
Pacific Region, and South America.