Business Plan for Organic Hub: Market Analysis, Operational Plan, and Sales Strategy

Business Plan

EXECUTIVE SUMMARY
The entire plan is based upon new organic food store name as “Organic Hub” who will be
offering range of food, beverages and natural beauty products for their target audience. It has
been analyzed that before implementing any unit, it is necessary for the company to examine the
external factors that helps to make effective strategies. Also, from the study, it had also identified
that there are different competitors within the area which might affect the performance of a
company. That is why, it is necessary for the business to create USP so that it causes positive
impact upon the business. Apart from this, through cash flow, it has been analyzed that there will
be a positive sign of a cash inflow and the chosen business plan is feasible. Overall, there will be
a team of 9 people who manages the entire operations of a company and also able to meet the
demand of a company in positive manner.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
Business details...........................................................................................................................1
Location.......................................................................................................................................1
Market/ industry analysis............................................................................................................1
Product or service description.....................................................................................................5
USP and competitor analysis......................................................................................................5
Operational plan..........................................................................................................................6
Risk and contingency plan..........................................................................................................7
Sales and marketing strategy.......................................................................................................8
Finance and funding plans........................................................................................................10
Management teams....................................................................................................................12
REFERENCES..............................................................................................................................14

Business details
Organic Hub is the new business idea which will be introduced in UK in which range of
organic food and beauty products will be offered. By analyzing the situation of Covid-19, it has
been analyzed that people must changes their ways of consuming food products especially,
because more than 50% of the people in UK are obese due to eating junk food (Bostan and et.al.,
2019). Also, now a days, society is inclined towards health and hygiene and that is why, opening
organic grocery store will be more beneficial for the company in order to attract customers. The
business only deal under organic products because there are limited store available so focusing
upon this business venture will be more beneficial. Hence, quoted business shall be serving the
local customers of UK in different cities where the demand is quite higher as compared to other
stores.
Location
Organic Hub will be located in Birmingham, UK because there is a high demand of
organic store in such area. Also, the company will locate within centre of a city which can be
accessible by all people so that company will easily improve the brand image at local area.
Moreover, opening a store nearby the malls can be a good option because it will be eye-catching
and as a result, company is able to improve the overall performance and offer products to their
target customers as well.
Market/ industry analysis
Opening a store of organic products will be a good and trendy such that as per the Soil
Association Certification's Organic market report 2021, it has been analyzed that the market is
now worth at £2.79 billion, along with a growth of 12.6% from 2020 (Organic sector booms in
the UK as online sales increase by a third, 2020). Therefore, it is also interpreted that the market
has now reached at highest within next 10 to 20 years. To examine the external factor, pestle
analysis has been used which is as mentioned below:
1