Journal of Management Policy and Practice

Running head: BUSINESS PLAN
BUSINESS PLAN
Student’s Name
University Name
Author note

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Executive summary
The purpose of this report is to prepare a business plan for Perth Rides, a mobile steam car
wash business. The business organization will be focusing on Penang, Malaysia. The report
provides detailed description about the type of business and the services that will be provided
to the customers. The report provides an industry analysis, determining the current trends and
opportunities prevailing in the market along with the regulatory bodies. Further, the report
defines the business, their current offered and the growth rate of the business organization.
The report also provides a detailed analysis of the need and purpose of a business plan. It
determines the business feasibility of the business, analyzing the demands and other risks that
can be faced by the business organization. It also sates the economic, social and personal
benefits of the business. Furthermore, the report states the mission and vision of the
organization, it goals and structure. It determines the technical requirements and other
supplies required by the business organization. It determines the marketing arrangements for
the business. Lastly, it provides a three years budget and the projected cash flows in the
business. It sums up the report and provides a conclusion.

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Table of Contents
Introduction................................................................................................................................3
Industry analysis – Industry trends, regulatory bodies...............................................................3
Definition of the business – current offerings, business concept and projected growth............5
Purpose of the business plan – why is business plan needed.....................................................6
Business feasibility – analysis of demand in Malaysia, Risks (industry and market),
environmental impact.................................................................................................................8
Justification of the business – Economic, social and personal benefits...................................10
Organization and management – vision and mission, corporate goals, managerial
competence, organizational structure.......................................................................................12
Operational consideration – location, technical requirements (key business process),
equipments required, supplies of raw materials.......................................................................15
Marketing arrangements – target market, marketing mix........................................................18
Financial considerations – cash budget 3 years.......................................................................20
Figure 3: Projected profit and loss statement...........................................................................21
Estimated expenditure..............................................................................................................21
Conclusion................................................................................................................................23
References................................................................................................................................25

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Introduction
Perth Rides will be a new startup business organization in Penang, Malaysia. The
business organization will be providing steam car washing facilities at the own places of the
customers. Mobile steam car wash business is highly interesting and profitable for the
business owners, if one has the right amount of business perseverance and business tactics.
For successful operations of any business organization, right location, effective marketing
and top notch service to the customers are vital. Perth Rides will serve large numbers of
customers who wishes to have a car service done at a convenient location, efficiently and at
reasonable pricing. However, starting a new business organization requires huge amount of
capital investment, effective business planning as well detailing in order to ensure profitable
business. A mobile car wash business omits physical business location thereby limiting the
initial cost for a start up business (Kahn & Baum, 2020). The business can be started with
inexpensive tools, washing materials and other supplies, gradually the business might grow as
a when required. The operations of the business will be executed in areas where there is
advantage of visibility for marketing purposes such as customer parking lots, garages and
other driveways. However, the business might face certain limitations that are it might not be
able to work outdoors in rough weather climate and being a mobile car wash business it needs
to carry all the supplies, water and other necessary requirements to the desired location of the
customer. The purpose of this report is to formulate a business planning for Mobile car wash
business.
Industry analysis – Industry trends, regulatory bodies
Car wash industry in Malaysia is highly profitable due to high income of the
consumers, profit in the industry and high ROI. In Malaysia there are high rate of car owners
(28.2 million in 2017). Considering the Statistics, it will be profitable choice for investing in

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Malaysia. Mobile car wash business is considered to be a subset in cash wash and auto
dealing industry in Malaysia (Islam et al., 2016). It is considered to be one of the industry
which employs the unskilled labors rather than skilled workers, as the overall services
required in the industry includes cleaning, washing the vehicles and other automobile
services. In Malaysia, the car wash industry provides wide range of customized services to
the customers such as self service car wash and full car wash services. The car wash industry
includes both big time investors as well as small entrepreneurs. Perth Rides might face
competition from these car wash service providers such as Mr. Clean car services and
Gamble car wash services. They also provide similar services to the customers, however
there are not mobile, they have a physical locations were the customers are free to visit as per
their needs and requirements (Islam et al., 2016). Perth Rides’ Mobile car services at the
location of the customers are one of the competitive advantages. The service can be easily
provided in the residential areas of the customers, their office premises as well as public
facilities such as parking lots.
There are various self service establishments in the Car wash industry. However, the
industry does not include the organizations which provide automotive repair, maintenance,
steam car wash and other related services (Kowang et al., 2018). Similar to other businesses
and industries, the demand for the services might decrease during economic downturn and
recession period. The demand for the services might also decrease due to decrease in
household spending of the consumers. This situation might decrease the demand for car wash
service and facilities. The customers of cash wash industry include the customers having a
driver’s license, people above the age of 18 years and having a car. These customers
contribute 85% to the revenue of the car wash and dealing industry in Malaysia (Lee &
Govindan, 2014).. The demographics might be further segmented by their income group and
behavior. The consumers with high income demands more for cash wash services. The

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business owners’ having a car contributes 20% of the revenue in the industry. Revenue is also
derived from taxi drivers, Uber drivers, car rentals, truck business and other delivery vans.
However, majority of these consumer segments are incapable of affording in house car house
services.
Definition of the business – current offerings, business concept and projected growth
The name of the business organization is ‘Perth Rides mobile steam car wash’. The
core business operations will be car washing and maintenance service. There will be no
physical location of the business, rather the services will be provided to the customers at their
doorstep or at the location which is convenient for the customers. There is no scheduled
appointment required, the request can be provided by call or placed online through the
website of Perth Rides. The service will be provided in Penang, Malaysia. The customer
willing to have a professional car wash and service can get the service at their location. This
requires less capital investment and higher return on investment (Strielkowski & Lisin, 2016).
The services will be provided to the entire community in Penang both individual and
corporate customers. The service offerings of Perth Rides will be revolving around mobile
car wash services such as cleaning, polishing and maintenance for all the cars and vehicles.
The purpose of this service is to provide above stated services and gradually consider
diversifying the business services with additional services. The service will be provided with
special and high quality machines and chemicals, training service providers. The business
organization will be a symbol of quality and profit.
The customers will be provided with the following:
Car steam wash service in their chosen location

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 Location selection facility
 Maintenance and polishing services
 Experienced workers and training workmen
 Car detailing
 On time service (prompt and convenient cash wash service)
 Guaranteed cleaning in 30 minutes
 Advanced and latest cashing equipments and supplies
 Eco friendly techniques for car washing
 Professional and reliable cleaning services
 24*7 IT service
The car wash industry is growing at a high rate, there has been a recent rise in popularity
of wash industry in Malaysia as the price and availability has been affordable to average
drivers. There has been an average of 50 cars in a mouth and 40% of the consumers having a
vehicle prefer professional car wash services. Therefore, there is potential for growth in the
business. The organization will be targeting mainly 3 groups of customer segments that are
personal car owners, car rental providers and local business owners. There are 40% of the
local residents in Penang with an average of RM 50,000 a year. Majority of the population in
Malaysia owns a car and prefers cash wash. This indicates that the business with be profitable
in the country with high growth opportunities.
Purpose of the business plan – why is business plan needed
According to Miftaahuddin and Alwasilah, (2019), business plan is highly essential to
chalk out the planning in which the business will be organized and services will be provided
in a profitable manner. Determining the blue print of the business plan helps the business
organization to determine whether the business will be profitable and appropriate in the given
business location from the beginning of its execution(Harter, 2015). The business plan lays
down the description of the business with the details of its operations. The planning includes

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a market research to analyze the feasibility of the business and evaluation of the competitors
prevailing in the industry along with financial forecasts to determine whether the business has
adequate monetary availability for the success and profitability of the business. Having an
effective business plan might increase the chances of having a successful and profitable
business(Strielkowski & Lisin, 2016). The business plan is used to present it to major
stakeholders of the business organization including partners, investors, employees as well as
the owners of the business organization. Further, the business planning provides various
milestones which are essential for the success of the business. This also helps to better
analyze the competitive environment (McKeever, 2016). This is critical to analyze the
competitive advantages of the business and the ways in can compete in the market. It helps to
analyze the prevailing opportunities in the market and assessing its feasibility. It analyzes the
target market segment including competitive environment. These are vital elements for the
success and profitability of the business organization (Barrow, Brown & Barrow, 2018).
Most importantly, it determines the estimated sales and revenue of the business organization
by analyzing the cash inflows and cash outflows. Determining the monetary availability of
the business organization helps them to determine the potential challenges that can be faced
by the business and the ways to overcome the challenges (Guţă, 2014). The estimations made
in the business plan helps the business to determine if there is any further capital required.
This is highly essential for the business organization in order to effectively utilize the capital
and the funds. A professional and well laid out business plan is used to attract potential
investors in the business especially the financial projections. Moreover, the business plan
helps to reduce potential risks by assessing the opportunities (Volker & Phillips, 2018). It
also helps to position the brand and define the role of the business in the marketplace of the
targeted location. It enables the organization to describe the purpose of the business and
position the brand in the minds of the customers, potential investors and partners. The actual

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performance of the business can be compared with the business plan; this helps to understand
the success rate and performance of the business organization (McKenzie, 2015).
Business feasibility – analysis of demand in Malaysia, Risks (industry and market),
environmental impact
Demand analysis
As per statistics there has been a 10% growth rate in new car owners in Malaysia.
There has been 8% increase in new and used car dealers in the country with 10% increase in
lifetime car owners. There has been 15% growth rate in luxury and sports cars owners
(Harakh, 2019). This makes it favorable for the car wash business in Malaysia. In overall,
there have been 12.28% of potential customers in the country (Harakh, 2019). There is an
increased opportunity for the business in Penang. Majority of the customers (40% of the
population) in the country are high income earners. The consumers either own a car or rent
vehicles for car dealers in the area (McKeever, 2016). Hence the consumers provide
maximum attention and value to their cars. Car washing services is a necessity from the
commercial car owners especially the rental and car dealers. While on the other hand, the
individual consumers having luxury cars or sports cars are highly conscious about the looks
and attractiveness of the cars (Cezary, 2016). The regular car drivers prefer a car wash at least
once a week especially for maintenance and normal wash. The new car owners will prefer a
hand car wash service. The goal is to promote regular use and detailed services. Therefore,
the demand for car wash in the proposed location will is predicted to be profitability and has
the potential for the growth (Bellas & Decker, 2016).

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Figure 1: Market analysis
Source: (Tiago et al., 2014).
Market/Industry risks
However, the business organizations and services offerings are subjected to market
and industry risks considering the mobile servicing (Kirby, 2013). There is no physical
location of the business, the service is provided as per the location convenient for the
customers, this makes it different for the workers to travel with heavy equipments. The
customers must provide water supplies and must have water facilities for washing as carrying
water to distant places it difficult (Jirachaisingh, 2017). Further, it is also difficult to travel to
the required location of the customer in extreme climate conditions such as heavy rainfall and
storms. Climate change and weather conditions might have the possibility to disrupt the
smooth operations of the business. As compared to other competitors in the industry, they
have a physical location for the customers to visit and have their services done. They do not

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have mobile service facilities; this can be a competitive advantage to Perth Rides. Drainage
of water might be the primary problem associate with car wash services.
Environmental impacts
Moreover, the chemicals and soapy water used for cleaning the cars might degrade the
water quality as exposed into the environment. At least 40 gallons of water would be required
to clean a single vehicle. Therefore, these services have environmental impacts. Therefore,
car washing can be a treat to the environment (Chaudhry, 2015). Water drainage might be a
serious problem, the runoff water has to be drained somewhere properly. As per the location,
the runoff water has to end up on large water bodies. This might have a negative impact on
the environment. The business organization must ensure that the runoff water ends up in
water treatment centers. However, even if the runoff water is exposed to water treatment
plants, it might affect drinking water and have huge impact on the crops and animals that
consumes the water. On the other hand, even if the car is left unwashed, it might leave an
environmental footprint (Belanger & Wentworth, 2016). Therefore, it is imperative to keep a
clean car in an environmentally friendly manner. There are various ways to reduce
environmental impacts. Perth Rides has an advantage in this sector, it offers steam car wash
facilities, which reduces water usage while car wash. In order to enhance its facilities, the
business can implement new technologies for a cash wash such as high pressured stream can
be implements as it requires less gallons of water with no water runoff (Smith & Grier, 2014).
The business can use eco friendly cleaning solutions with classic soap obsolete for washing
purpose. This can eliminate environmental impact.
Justification of the business – Economic, social and personal benefits
Social benefits

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Starting a car wash business has both economic and social benefits for the
communities. The service is highly valuable for the consumers who have a busy lifestyle,
finding it hard to take out time for washing and maintaining their car/vehicles (Ingram, 2014).
In many of the cases, the consumers lack effective equipments, soaps or chemicals to clean
the car in an eco friendly manner. While doing so, they waste lot of water and cause negative
environmental effect. Perth Rides offers its professional services at the location convenient
for the consumers (John, 2014). The business will be providing their services of car wash,
polishing, waxing and other essential at the doorstep of the consumers. Hence the service will
be of social benefit for the people in Penang.
Economic benefits
The new startup businesses might be small, but they play a vital role in the economic
growth and development. Starting a new car wash business implies that new employment
opportunities will be provided especially to the unskilled labors (Cezary, 2016). Car wash
business does not required skilled workers as the work is simple in nature. The employees
will be provided with training and development opportunities to enhance their abilities and
make them learn new techniques and utilize different equipments (Ingram, 2014). Hence the
service has economic benefits. It will create more jobs in the future, thereby contributing to
the GDP of the country and the economic dynamism through innovation and competitiveness.
It also leads to cash inflow and cash circulation in the economy. Therefore, there are various
economic benefits for starting a new car wash business.
Personal benefits
Across Malaysia, vehicles are expected to increase by 1.4% (2018) as per statistics;
the statistics indicates favorable prospects for the business considering the competitive
advantages and strengths of the business. The Car wash industry is a cash business where

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payment is immediately done (McKenzie, 2015). Moreover, availability of latest and
advanced technology might be an opportunity for the business to reduce energy and water
consumption thereby limited environmental impacts. The business is mobile cash wash,
hence capital investments for physical setups in not required. The consumers seek for
reasonably priced and more convenient car washing which will be provided through the
service offered by Perth Rides (Guţă, 2014). The availability of new software tools can be an
added advantage to the business as it can control cash and regulate the staffs. The car wash
business can be a source for long term cash inflows and stability along with high investments.
The inventory required in this start up business is minimal as compared to other forms of
business. Cash availability is easier for the startup businesses (Volker & Phillips, 2018).
There are many financial options available for the car wash service owners. Moreover, this
type of business is personally rewarding which is beneficial for the owner.
Organization and management – vision and mission, corporate goals, managerial competence,
organizational structure
Vision statement – The vision of the business organization to be the top car wash service
provider in Penang, Malaysia, with active presence in this area.
Mission statement – The mission of Perth Rides is to provide exception service to the
customers and develop highly successful and profitable business. The mission of the
organization is to reduce the work load of washing the cars of the customers and providing
valuable, eco friendly services to the customers. It is the mission of the organization to
provide high quality services and become standard service provider in Penang Malaysia.
Structure of Perth Rides

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It is believed that overall success and profitability of the business organization lays on
the overall structure of the business organization (Winnubst, 2017). Henceforth, it is essential
to have an effective organizational structure to have a right business foundation. The business
is set out to provide exceptional high quality services to the customers in Penang, Malaysia.
In order to attain that, Perth Rides the business organization will be hiring dedicated
workforce to ensure that the customers are satisfied with the service and receive value in
terms of money spend by them (Ashkenas et al., 2015). The business will be hiring the right
people, at the right time and at the right place with an effective structure in order to attain the
goals and objectives of the business organization. The business organization will be
integrating the structure of the organization and its processes in place so as to attain
efficiency and deliver excellent services to the customers.
The structure of the organization will include minimum hierarchy and more of a flat
structure which three main departments that is the management (owners, managers), the
marketing departments/sales department and the operations team (to execute the functions of
the business) (Guadalupe, Li, & Wulf, 2014). The success of the business will be anchored on
all the operating teams and will have equal share in the profits of the business. As the services
provided will be of varied ranges, more employees would be required for timely execution of
orders and requests from the customers. The company will be employing both skilled and
unskilled workers for overall operations of the business organization. For the marketing and
management, skilled employees will be hired for managing the business and attracting new
prospects in the business organization (Ahmady, Mehrpour & Nikooravesh, 2016). For the
operations department, unskilled workers can be hired. This will reduce the operations costs
for the business.
The skilled employees will occupy the following positions

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 Manager (operations/ marketing) – It is the role of the manager to provide necessary
direction to the business organization. They will be performing the function of
communicating and implementing the vision, mission and direction to the overall
strategy of the business organization. They are also responsible for pricing the
services and signing various business deals and paying salary to the employees.
 Owner – The owner of the business will look after the business and ensure that the
business is being carried on as per the goals and objectives set by the business
organization. They must ensure that all the departments of the organization are
aligned and coordinated.
 Accountant – The financial department will include the cashier and the accountants.
They will be responsible to preparing the budgets, financial statements and other
financial statements for the business organization. They will also perform the function
of creating financial forecasting and other risks analysis (Ahmady, Mehrpour, &
Nikooravesh, 2016). They will also ensure various compliance and taxation policies
as per the Malaysia government laws. All the financial transactions will be handled by
the financial department of the organization.
 Marketing and sales executive – It is the responsibility of the marketing and sales
department to reach out to the potential clients of the organization and undertake
business opportunities. They must take necessary steps to turn the leads into potential
customers of the business organization. They will be performing the role of market
research, surveys and conduct various feasibility studies for the business (Král &
Králová, 2016). They are also responsible for establishing relationships with the
clients and the customers.

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 Customer care support – They are the executives who deal with the customers daily.
They will be performing the function of greeting the customers, and listening to the
demands of the customers as well as their complaints.
The unskilled workers will occupy the following position
 Field workers
 Car wash experts
 Auto detailers
 Truck and van washers
Operational consideration – location, technical requirements (key business process),
equipments required, supplies of raw materials
Location
Perth Rides will be providing its services in Penang, Malaysia. As per market analysis
and industry analysis, it has been identified that majority of the consumers living in Malaysia,
owns a car and the service of mobile steam car wash facility will be highly beneficial for the
business organization (Begenau, 2019). The feasibility analysis suggests that the service will
be highly beneficial for the car owners, rental companies and other consumers owning a
car/vehicle/delivery vans.
Technical requirements and other required equipments for operations
Steam vapor will be used for washing the vehicles and the car’s exterior as well as interior.
Steam will be an essential component for Perth Rides, due to its effectiveness as well as its
sterilizing power (Hair, 2015). For the operations, only 4 liter of water would be required for
the cash wash. It will eliminate waste water and remove grease, stains and dirt’s. Chemical
cleaners, sanitizers, materials and dusters are required for scrubbing vehicle surfaces. Steam

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cleaners would be required for the car wash and car cleaning. The most appropriate device for
steam car wash would be ‘Heesy Plastic Free Pressure Washer’.
The Steam cleaning car wash would be using a steam jet in order to properly clean the
exterior and interior of the vehicle. The stream jet will be suitable for the business
organization as it is completely safe and is compatible with all the surfaces of a car thereby
ensuring a perfect exterior finish without causing a streaking or spots on the cars. This is the
most effective car wash with the help of steam (DaSilva & Trkman, 2014). This will provide
additional opportunity to reduce the cost and be more profitable with investing huge capital,
over expensive equipments and other permits from the government. Furthermore, the mobile
steam car wash is 100% environment friendly with limited emission and run offs (Sherman,
2014). The steam cleaners will also sanitize the interior of the cars and deodorize it.
Therefore, only limited chemicals will be required for the business operations.
Comparison of different types of car wash techniques

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Figure 2: Comparison of different types of car wash techniques
Source: (Scholes et al., 2014).
Perth Rides will be a retail business organization. The customers can place their orders
through telephone or online from the official website of Perth Rides. The services will be
provided to the customers as per the schedules and time convenient of the customers. The
workmen and the operations team will reach at the location of the customers provided by the
customers (Scholes et al., 2014). The service will begin from 8am till 10 pm in the evening.
The customers are free to contact the executives through telephone or websites.

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Marketing arrangements – target market, marketing mix
Target market
The consumers owning a car are primarily targeted, the transport companies, agencies, car
rental companies, other small enterprises having a car, delivery vans are targeted customers
of the business organization. The business people, households, corporate employees using
cars daily , taxi drivers, car rental companies, transport companies and the car dealership
shops are the consumers for whom the services are mainly designed for (Cuadros, &
Domínguez, 2014). Higher and middle income group consumers are to be targeted who can
afford a steam car wash service offered by Perth Rides.
Marketing strategy
Perth rides will be focusing on excellent customer services, quality service and honesty. The
business organization will ensure a loyal customer base and drive sales through satisfied
customer base. The business is strategically located which will enable the business
organization to maximize the opportunities and get access to the target market. The marketing
executives of the business will undertake various marketing activities to turn the leads into
potential customers of the business organizations (Haider, 2017). The goal of the business
organization is to become a leading car wash service provided in Penang, Malaysia. The
business organization aims to take advantage of the location with high number of drivers.
Service strategy – mobile steam car washing services will be provided to the target customer
segment that is the individual and corporate customers on everyday basis. Washing services
with the help of steam, detailers, polishing, interior and exterior sanitizing, truck and van
washes, waxing and other complimentary services will be provided to the customers.
Pricing strategy – Competitive pricing policy will be implemented by Perth Rides. The
pricing for the services will be placed by considering the competitors pricing. The prices will

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be reasonable considering the rich quality services offered to the customers (Schwarzl &
Grabowska, 2015). Perth Rides will provide the services at a considerably lesser price as
compared to the other competitors in the market offering similar services to the customers.
The customers will be offered with various price cut offers, discounts for the new customers
so as to retain them in the organizations (Kotler et al., 2018). This strategy will enable the
business organization to gain more customers in the business organization. Various payment
options will be provided to the customers such as credit card, bank transfer, cash or online
payment as per the convenience of the customers.
Distribution strategy – Perth Rides will take the orders of the customers online or through
telephone as their will be no physical setup for the business. The service will be provided to
the customer in the location as preferred and requested by the customer (Tiago, M. T. P. M.
& Veríssimo, 2014). The location can be the lawn of the customers, parking area, commercial
places, and office parking area or residential area of the customers. The operational
executives will reach at the location of the customer at a preferred date and time.
Promotion and advertising strategy – The business organization will be set to provide
standard service to the customers. It will adapt to the best actions and initiatives to promote
and advertise the business organization (Cuadros, & Domínguez, 2014). The most cheapest
and convenient method of promoting the business organization is through social media,flyers
and digital forms of marketing. The marketing department will take into consideration
various digital media marketing strategies including search engine optimization, content
marketing and social media marketing (Schwarzl & Grabowska, 2015). Perth Rides will be
encouraging its customers for referrals and word of mouth. The business will be promoted
online. The business will be listed on local directories and community programs.

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Financial considerations – cash budget 3 years
Cash budget

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Figure 3: Projected profit and loss statement
Estimated expenditure
Expenditure Cost (approx.)
Business registering in Penang, Malaysia $750
Legal expenses, license and permits $1500
Marketing and advertising $3000
Other startup expenses $1000
Phone and Utility deposits $3500
Operation cost (first 3 months) $40,000
Auto detailing equipments
-Carpet Extractor
-Vacuum/Air Freshener
-steam cleaner
-lights
Others
$ 8000
Cost of purchasing a furniture and gadgets $4000
Cost of launching websites $4,00

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Cost of utility van $15,000
Miscellaneous $10,000
The estimated expenditure for the startup business is approximately $100,000 in the initial
year. For the next years, the expenditures are expected to increase by 10% and 15%
respectively.
Projected Cash Flow
It is estimated that there will be a positive cash flow in the business after a year of this
operations. The estimated cash flow in the first year is expected to be $100,600 and it is more
likely to increase by $150,000 in the next year. In the following year the projected sales is
expected to be $200,000.
Figure 4: Projected Cash flow

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Source: (Winnubst, 2017).
Conclusion
Therefore, from the above analysis it can be concluded that Perth Rides will be a
profitable business in Penang, Malaysia. The business organization will be providing steam
car wash services to the target consumers in the target location. The service is eco friendly
and will be highly valuable for the consumers living in Penang, who has a busy lifestyle and
does not have time to wash their cars. The business is also open to corporate, car rentals, taxi
drivers and the car dealers. The business plan has provided the purpose of the business and
the details of the service that is to be provided to the customers. The report has conducted an
industry analysis, analyzing the possible opportunities and the challenges that can be faced by
the business organization in operating its business in the selected location. It has been
identified that there are high number of car drivers in the selected location, which is a
favorable situation for Perth Rides. However, there are other businesses offering similar
services to the customers. The mobility of the services and its unique process of car washing
is its competitive advantage. The business organization can overcome the threats of
competition with its flexibility and environment friendly method of carrying out the business
operations. The report has determined the purpose of having a business plan. It has
determined the business feasibility analyzing the demand in Malaysia, environmental impact
and risks that can be faced by the business organization. The report has determined the
economic, social and personal benefits of the consumers through this service. The report has
stated the mission and vision of the organization, the corporate goals and the structure of the
organization. It has identified the necessary equipments and supplies required for the
business. Further, the report has identified the target market segmentation, marketing strategy

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and distribution strategy. It has stated the cash budget for 3 years and projected cash flows in
the years of its operations.

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Appendix
Appendix 1: Personnel plan
Source: (Volker & Phillips, 2018).
Appendix 2: Financial forecasts
Source: (Volker & Phillips, 2018).

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Appendix 3: Organizational structure chart
Source: (Guadalupe, Li & Wulf, 2014).
Appendix 4: Service designing samples, flyers, pictures to be posted
Source: (Volker & Phillips, 2018).

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Source: (Volker & Phillips, 2018).
Source: (Volker & Phillips, 2018).