University Business Plan Project: Rooster Burger Analysis and Report

This project provides a comprehensive analysis of the Rooster Burger business plan, evaluating its strengths and weaknesses. The analysis highlights the incompleteness of the market analysis, lack of detailed financial projections, and insufficient explanation of competitive and regulatory trends. The project suggests improvements, including a more detailed market analysis, robust financial documentation, and a thorough SWOT analysis. Furthermore, the project outlines processes for monitoring and responding to business performance, emphasizing key outcome indicators and customer data acquisition. The assignment also includes example communication templates for key stakeholders, such as business partners, financiers, customers, and staff, and concludes with a discussion on managing underperformance through benchmarking, variance analysis, and trend analysis. The references include relevant business planning resources.

Running head: BUSINESS PLAN
Business Plan
University Name
Student Name
Authors’ Note

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BUSINESS PLAN
Task 2
Identification of strengths and weaknesses of business plan
Thorough review of the business plan of the restaurant Rooster Burger helps inn
understanding the fact that the market analysis is not presented in an elaborate manner in the
current study. In addition to this, a detailed market analysis can help in gaining detailed
understanding as regards the particular business and develop a relevant plan. The plan fails to
properly explain all the features of the target market and recommends the way in which the
business intends to capture the entire market. In addition to this, a weak analysis of the
marketing does not specifically mention trends in the present industry and the impact of the
present business trends on the proposed business Rooster Burger. Again, the presented
business plan also fails to specify regulatory trends that are also equally significant in case if
they pertain to the particular business plan and thus it can be hereby be said that the business
plan appears to be incomplete. In addition to this, the provided business plan also fails to
explain illustratively about the competition that is present in the market. The finance aspects
also fail to explain the expected income and losses of the business. This plan of business of
Rooster Burger essentially needs to involve certain financial documents that are required to
evaluate and enumerate flow of cash, income along with loss projections (McKeever 2016).
Process of monitoring and responding to business performance
The process of monitoring and acting in response to performance of business include the
following:
Reviewing business plan counting financial statements, to comprehend what is
occurring within the specific business. SWOT analysis can be regarded as an effective
tool that can help in designing strategies of business Rooster Burger as this helps in

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building on strengths, reducing weaknesses, seizing opportunities and counteracting
the detected threats (McKeever 2016)
Thorough financial analysis can be considered as an effectual way of monitoring and
supervising the performance of the business Rooster Burger as this can help in
understanding the projected flow of cash, expected sales ,figure of the proposed
business, level as well as turnover of stock, analyse both the debtor and creditor and
many others (Raven & Le, 2015).
The current section highlights different process of monitoring and ways of acting in
response to performance of businesses. Fundamentally, performance can be
monitored as against key outcome indicators that include profit and loss, awareness
regards community or else branding, influence of the environment, governance,
overall quality yardsticks, triple bottom line sales as well as workforce. The
management might take into consideration various processes of acquiring customer
data, altering trends in order to attract large number of consumers, mastering the
specific art of developing audience. Therefore, it can be hereby said that the
management of the business Rooster Burger can consider above mentioned ways of
monitoring the performance of the business (McKeever 2016)
.
Communication and reporting to key stakeholders
Correspondence to stakeholders:
To,
Business partners

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I hereby notify to you hereby that out company intends to become a tough, effective and
more competitive corporation. The management of the company intends to act intentionally
to enhance company’s financial performance, basically altering the way we can handle our
entire business. Again, our approach stresses on debt reduction together with prudent risk
taking, thereby positioning us for more strength at the time of dealing with unstable prices of
commodity. Nevertheless, financial augmentation will not make these operations sustainable.
We can also develop groundwork of programs for the business that will be able to make us a
healthier corporation. Again, foundation stone of this complete alteration is the unwavering
obligation to businesses’ core values and accountable operations.
Regards,
XYZ
To,
Financiers
The company intends to have sound financial status as is evident from the sales figure of the
firm. In addition to this, the current scheme intends to present the detailed plans of projected
financial statements can help investors to gauge the soundness of financial health and appear
at their decisions of investing in the business. Therefore, the investors might consider going
through the financial plans of the firm and consider investing in the same. Thanking You.
Regards,
XYZ
To,
Customers

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The company intends to deliver high quality products to their customers and offer
products/services as per their necessities. Furthermore, the present scheme or in other words
plan of business stresses on innovative strategies is aimed at attracting new customers and
delivering them value for their money. Therefore, customers might consider making
purchases from the company.
Regards,
XYZ
To,
Staff and technical advisors
The company management hereby intends to inform the staff as well as technical advisors of
the company regarding the technical assistance structure that the company can provide. In
addition to this, the staffs can go through the attached plan of the business to understand the
activities they need to perform from the description of business, vision and mission.
Thereafter, staffs and technical professionals can also take into account management and
ownership that can help in understanding the style of leadership they can expect and
understand culture of the environment. The future of the business can aid in understanding
the future stand of the business and motivate to operate successfully.
Regards,
XYZ
Outlining a tactic for management of underperformance
Essentially, the system of benchmarking can be utilized to compare business performance as
against primary competitors in the business. This can help in detecting underperformance and

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devising strategies to resolve the problems. Furthermore, management of the business can
implement variance analysis for monitoring actual costs, company’s revenues, company
budgets as against real estimates (Pakroo, 2016). By taking into consideration budget
variances and predicts, management of the business can carry out adjustments in order to gain
specific financial position. Moreover, management of the business can consider trend
analysis for understanding the performance of business. Presenting the trends of important
accounting items can help in comprehending both positive as well as negative trends.

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References
McKeever, M. (2016). How to write a business plan. Nolo.
Pakroo, P. (2016). The small business start-up kit: A step-by-step legal guide. Nolo.
Raven, P., & Le, Q. V. (2015). Teaching business skills to women: Impact of business
training on women’s microenterprise owners in Vietnam. International Journal of
Entrepreneurial Behavior & Research, 21(4), 622-641.