Business Plan for Selcon: Analysis and Strategies

This report analyzes the business plan for Selcon, a new start-up in the UK that offers sanitizers and masks. It covers aspects such as company overview, management structure, market segmentation, competitive advantages, marketing strategies, operations and logistics, cost and pricing, and financial information.

Business Plan
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Scenario (B) Business plan..........................................................................................................3
REFERENCES................................................................................................................................9
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INTRODUCTION
The report will be analysing information on business plan aspects for starting new plans
efficacy and working parameters for starting realistic business project where there will be
analysis of various scenarios, pertaining varied skills required and finance required. The report
will be analyzing aspects of opening up new business company with varied innovative ideas for
producing vision oriented scaled horizons, with innovative assets and effective leadership by
developing effective business. Market research will be effectively analyzing cash flow and
productive assets where there are varied new metrics worked on, by developing analysis of
various skills worked on and to be competently informative.
Scenario (B) Business plan
The business plan for independent business start up based on opening up new company
Selcon having wide range of best quality masks, sanitizers and also wide range of PPE kits for
providing best facilities among consumers. COVID -19 has been raising demands of hygienic
safety aspects among people round the globe where supply chain will be also kept at focus and
also diverse facilities within market research.
Section One: About company
Selcon is new start up business in United Kingdom that has planned to offer sanitizers to
customers so that their health and safety can be ensured. Company by finding new idea to launch
or provide sanitizers can easily grow and expand its business in current scenario as there is high
demand of products in market due to Covid-19. Selcon is planning to start business by taking
loan from government around £40,000 so that all expense can be easily meet for smooth
operation of business. It has decided to recruit around 50 -100 employees so that several task can
be performed in best possible manner and good services can be delivered to customers as per
their expectancy level (Authority, 2018). The main aim of Selcom is to deliver qualitative
services and products like Sanitizers to people so that they can live healthy lifestyles so that it
can earn more profitability and market share in domestic market.
Core Products and services: Selcon has wide range of products of sanitizers and masks, PPE
kits for best services among consumers, varied services within digital platforms which also bring
on varied competitive goals and also for keeping up varied competencies goals widely.
Section Two: Management structure
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Leadership and management: Selcon Company will focus for bringing on best leadership and
management scenarios within business horizons, where dynamic training of performance will be
given to all employees based on varied demands among customer’s market scenarios. By
implementing best leadership within dynamics and contingent working aspects within employees
business will deliver quick growth of operational metrics.
Professional team skills: There are several skills and capabilities that are required by
professional or employees of Selcon in order to perform different task and activities. Like
decision making, problem solving, creative and innovative skills, team buildings are required by
team in order to complete several task. Team is essential for organisation as individuals by
coordinating with each others can contribute in achieving specific goals of firm (Chang, 2016).
Like effective communication, interpersonal skills help individuals to work together as team for
common goals. So, Selcon has planned to have strong team of individuals that have skills to
effectively coordinate with each others on several terms.
Team member roles and responsibilities: There are different roles and responsibilities of each
team member that need to be completed by each of them so that end goals can be achieved.
Selcon manager has clearly defined task that need to be completed by specific individuals thus it
helps in reducing chance of conflict and confusion. Marketing manager of company have
decided to provide proper training and guidance to employees so that they can perform task in
best way and contribute in growth and success of firm.
Skills Gap and recruitment advert: Company in order to promote new business ideas need to
have employees that have knowledge and skills related to the way digital technologies can be
used to promote business and its products and services. Therefore, Selcon manager have planned
to hired employees or individuals that have capabilities to make use of content, email marketing
to induce maximum number of customers to be part of organisation for satisfaction of their
respective needs. Both internal and external recruitment method will be used to advertise form
skills gap or employees required such as advertisement on social media, website about specific
skills that need to be present in individuals (Hudák, Kianičková and Madleňák, 2017).
Information existing employees that Selcon require employees that have good command on
innovative technology so that they can effective contribute in marketing of firm.
Section three: The market
STP
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 Segmenting: Segmenting of customers will be done on basis of preferences and age of
customers developed among varied scenarios for keeping up efficacy parameters widely.
Selcon will further segments its target audience by developing larger goals based on new
aspects on competitive horizons, for leveraging best business efficacy and to also
evolve within varied large domains. Segmenting will be done on bringing informative
goals widely and be evocatively diversified scope horizons for keeping up efficacy higher
within varied scenarios and also for keeping informative diversity.
 Targeting: The targeting of customers will be done by innovative new marketing
strategies taking functional pace among working horizons , yearn competitive focus on
building larger growth goals actively (Vinerean, 2017). It can be also analysed that
targeting will enable new functional strength within vision focused on and to potentially
also generate best diverse strategies on digital pace for gaining keen scenarios.
 Positioning: Selcon aims to be positioning widely among varied paradigms of digital
marketing aspects for best functional standards of informative marketing which will
enable business aspects to be widely analysed and larger scale formational goals. The
positioning will also enable business competitive goals to be formed on new scale
diversity among varied horizons for pertaining active retaining functional growth
paradigms which let business goals to be defined among long term goals actively for
larger strength and diversity.
Competitive advantages/USP: Selcon has decided to introduce or sell sanitizers and masks that
have unique design and qualitative features that helps in keeping customers save from several
virus attacks. Company has also decide to make use of logo so that customers can easily
differentiate it with other can take accurate decision to purchase for satisfaction of their
respective requirements (Truong, 2018). Therefore, enterprise through emphasising more on end
user satisfaction level and creation of strong brand image through logo is able to gain
competitive advantages in external environment.
Section four: Marketing
Marketing is an important process of firm as it helps in promoting products or services
by creating awareness among maximum number of individuals. There are different techniques
through which marketing manager can easily influence diverse range of customers to be part of
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Selcon rather than other competitors in market. Therefore key steps of marketing are discussed
as follows:
Market research: SWOT analysis is model that helps in understanding internal and
external environment of business thus manager can formulate effective strategies to
achieve the goals.
Strength
 Company have make use of most
demanding or important products in
order to earn higher profitability.
 Quality and customers trust is
strength of company that could help
in its growth and success.
Weakness
 Selcon weakness is that it have
limited resources so it can grow and
expand business to certain extend
only.
Threat
Increasing competition level in external
environment is biggest threat from which
Selcon has been suffering. So company in
order to promote its business operation has to
work on products and customers loyalty.
Opportunities
 Selcon has vast opportunities to grow
and expand its market share in
domestic and international market by
deliver as company is dealing in most
necessary and essential products
demanded by most of the individuals
in current scenario to stay healthy
and fit (Mahoney and Tang, 2016).
Competitor analysis: It can be stated that there is high competition in external environment as
more and more businessman are finding opportunities to provide sanitizers and masks in order to
make best or optimum use of external opportunities. Competitors are coming up with innovative
and creative idea to promote products so that their company can gain more advantages over
others. So, Selcon in order to sustain and expand its operation needs to find differentiate method
to fulfilled needs of customers in better manner.
Marketing strategies: The first strategies that has been decided by marketing manager in
current covid-19 situation is explained below such as:
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 It will make use of digital platform in order to generate awareness among millions of
customers within limited time frame and cost. Selcon will post its image and video on
several social sites or official websites so that customers can be aware of existing
products thus make right choice to purchase for satisfaction of their respective
requirements.
 Selcon manager has also decided to make use of marketing mix to influence large
number of individuals to select its products for satisfaction of their respective
requirements. Different elements like product, price, place and promotion will help in
increasing overall sales and market share of firm (McDonald and Wilson, 2016).
 The inventory, production and sales within managing costs at every step and delivering
costs play large role for overall consumer’s best services, delivering gods by developing
smarter working grounds and also for framing productive diversity within range as per
demands and supply. It has also decided to work on supply chain or distribution channel
so that home delivery services can be offered to customers. So, that they can easily book
or order products while staying safe and secure at their home, office or other areas.
Section five: Operations and Logistics
Company in order to set up new business idea will required at least £25000 to promote its
smooth operation and attain the end objective in limited time frame and cost. There are several
fixed and variable cost that need to be incurred by enterprise in order to meet different expense
(Tadajewski, 2019). Such as rent of building, electricity and machinery are some fixed cost that
Selcon has to incur to achieve its goals. So, overall £5000 will be required by firm for its
different operation and to delivered services or products that are expectancy of customers.
Section six: Cost and pricing
There are numerous costs that company incurred in order to perform different operation
starting from manufacturing to delivering of products and services to end individuals. Selcon has
set to earn 10% of profit margin on ever sales of products in order to earn maximum profitability
and achieve its objectives.
Section seven: Financial
It contained detailed related to cash flow statement which specific actual cash will inflow
and outflow during three financial years so that several actions of organisation can be performed
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and end objectives can be achieved (Moreland, 2018). Therefore, financial information of
Selcon as planned is explained below as:
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REFERENCES
Books and journals
Authority, N. I F. H., 2018. Business Plan.
Chang, M., 2016. Entrepreneurship your business plan. IEEE Engineering Management
Review, 44(1). pp.21-23.
Hudák, M., Kianičková, E. and Madleňák, R., 2017. The importance of e-mail marketing in e-
commerce. Procedia engineering, 192. pp.342-347.
Mahoney, L. M. and Tang, T., 2016. Strategic social media: From marketing to social change.
John Wiley & Sons.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from
them. John Wiley & Sons.
Moreland, K. A., 2018. Seeking financial advice and other desirable financial behaviors. Journal
of Financial Counseling and Planning, 29(2). pp.198-207.
Tadajewski, M., 2019. Habit as a central concept in marketing. Marketing Theory, 19(4).
pp.447-466.
Truong, K., 2018. Business plan for an online marketplace company.
Vinerean, S., 2017. Importance of strategic social media marketing. Expert journal of
marketing, 5(1).
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