Business Plan for Deliveroo

Business plan

Table of Content
 Executive Summary.
 Busienss Details.
 Macro Environment.
 Market and Industry Analysis.
 Competitors Analysis.
 Marketing and pricing Strategy.
 Operation plan.
 Swot analysis.
 Financial Analysis.
 Conclusion
 References

Executive Summary
In this current report, it is based on business plan data information in which information collects on
secondary data base by including findings, overview, internal and external data information to create
better and presentable report. As the company is Deliveroo, is start up business venture is provide
online deliver services. The findings are scrutinize through mapping industry, market, pricing and
operation plan to implies certain methods Swot Anakysis, Break Even Point strategy, Pricing Strategy,
STP etc to gathered secondary as well as primary source of information.

Introduction
A Business Plan is conventional written
document which contains aims and
objectives of specific business. To
implement certain methods for attaining
goals and further time frame towards
further for accomplishment of goals.

Business Details.
Deliveroo is legally incorporated as Roofoods Ltd is an online food delivery start up venture that is
founded by William Shu in 2013 in London, England. It majorly operates two hundred locations
within United Kingdom, France, Netherlands, Belgium, Ireland, Spain, United Arab Emerities and
Kuwait. The company main objective to focuses on restaurant and hotel's kitchen where the
preparation of delivery meals. Deliveroo has faces many challenges in terms of services, quality in
food and other marketing operation system like operation, competitors overtakes market etc.

Cont..
The company is generating revenue $476
millions, workforce are 2,300 currently
working but self employed were 30,000
who tend to deliver courier services since
from 2016. The main key peoples are:
William Shu (CEO)