Business Plan for Gluten Free Bakery in Kuwait

Business Plan

Table of Contents
1.0 Executive Summary...................................................................................................................1
2.0 Company Summary...................................................................................................................1
2.1 Company Ownership........................................................................................................1
2.2 Start-up Summary.............................................................................................................2
3.0 Business Description..................................................................................................................2
4.0 Market Analysis Summary........................................................................................................3
4.1 Market Segmentation........................................................................................................3
4.2 Target Market Segmentation Strategy..............................................................................5
4.3 Service Business Analysis................................................................................................6
4.4 Main Competitors.............................................................................................................6
5.0 Strategy and Implementation Summary.....................................................................................7
5.1 Marketing strategy............................................................................................................8
5.2 Sales Strategy...................................................................................................................9
5.2.1 Sales Forecast................................................................................................................9
5.2.2 Daily Revenue Forecast.................................................................................................9
6.0 Management Summary..............................................................................................................9
6.1 Management Team...........................................................................................................9
6.2 Management Team Gaps................................................................................................10
6.3 Personal Plan..................................................................................................................10
7.0 Financial Plan...........................................................................................................................10
REFERENCE.................................................................................................................................11

1.0 Executive Summary
The below mentioned business plan is based upon the concept of a bakery venture which would
be providing bakery offerings, especially sugar free and gluten free items for the people of
Kuwait and middle east. This idea has been proposed looking upon the large quantum of
population of this country affected by Diabetes and Obese. Thus, the venture seeks to tap the
health conscious state of people belonging to the location and thereby enhance the sales
prospects for the firm. This bakery would be offerings impeccable services like wheelchair
acceptance, dining facility, take away services, delivery via Uber Eats, free WiFi and many
more. The marketing of this venture would be done via platforms like Facebook, BlogSpot,
YouTube, Instagram, Pinterest and some others.
2.0 Company Summary
Bake & Flake would be establishing in Kuwait as the small scale bakery which will be
offering only gluten free products to its customers. Bakery will going to offer dining as well as
takeaway facility to its customers so that they can enjoy their food item according to their own
feasibility. Interior of the bakery would highly attractive and will clearly represent its agenda of
offering gluten free bakery items. Additional features of The Bake & Flake bakery would be
wheelchair acceptance, free WIFI, Outdoor seating area, availability of the parking and take
away facility. By taking into consideration health as well as choices of customers, the respective
owner of the bakery emphasizes on offering customised gluten free bakery items to its customers
in order to influence them to make purchase from the respective restaurant. Along with the
inclusion of gluten free concept the respective bakery owner also focuses on maintaining hygiene
level so that quality of products and services could be maintained. Here, economic pricing
strategy will be adopted by The Bake & Flake bakery in order to reach all type of customers
which will also maintain their sales performance after its establishment.
2.1 Company Ownership
The Bake & Flake bakery would be established by the Mr. XYZ who has already been
dealing in the bakery industry but now by considering the market of Kuwait and the middle east
the respective owner has planned to introduce a new bakery which would be mainly
concentrating on offering the gluten free bakery items that could satisfy the customers at
extensive level as they can easily enjoy their food without comprising with the health condition.
1

The Bake & Flake bakery would be started by the sole proprietor who will handle all managerial
activities at own level. Operational and in store activity of the bakery would be managed by the
hired experienced management team that will tackle all of the activities and also serve the
customers according to their needs.
2.2 Start-up Summary
In order to start gluten free bakery there will be the huge requirement of the capital
investment. For this, the respective owner will take a loan from the bank that would used to bring
cash within the bakery and all the activities related to the establishment of the bakery will be
performed with the loan amount only.
Start up plan:
Requirements Amount($)
Start up expenses
Licensing charges 1000
Manpower 1500
Kitchen equipments 2000
Marketing cost 150
Display area 200
Staff uniform cost 500
Other expenses 800
Insurance 1000
Furnishing 500
2

Legal charges 400
Total expenses 8050
Start up assets needed
Cash balance 500
Opening stock 800
Other current assets 150
Total current assets 1450
Long term assets 0
Total assets 1450
Total requirement 9500
Funding
Investor 1 2000
Investor 2 1500
Total investment 3500
Current liabilities
Accounts payable 0
Current borrowings 0
Others 0
3

Total current liabilities 0
Long term liabilities 0
Total liabilities 0
Loss at start up 8050
Total capital 1450
Total capital and liabilities 1450
3.0 Business Description
Kuwait and the Middle East is determined as the place whose localise citizens are highly
obese and faces other health related problems. The main reason behind this is the non healthy
lifestyle of people as they are not consuming healthy especially the food which is influencing
their health in terms of excessive weight that ultimately generates huge health issues in the near
future. By considering this in the detailed manner, the Bake & Flake bakery will be introduced in
the Kuwait as it has been seen that the current conditions of the market directly emerges
opportunity for this gluten free bakery which will also satisfy the needs of customers as they
would not required to compromise with the taste while taking care of their health. The unique
concept of gluten free bakery item along with the customisation will support the business idea
and enhance their profitability in the rightful manner. In simple words, it can be said that The
Bake & Flake bakery will be the solution for the food lover especially bakery one in the Kuwait
as they will be able to approach their favourite bakery item within their own area. The Bake &
Flake bakery would be mainly targeting health conscious people who do not wants to
compromise with the taste. Also, target would also be based on the individual who loves to
intake customised food so that exclude the ingredients which does not fits to their own
preferences. The Bake & Flake bakery will be opened from 9:00 am to 10 Pm for customers
however the operational hours for the same bakery would initiate from the 7Am to 11:30 pm.
Along with the bakery item such as Bread, rolls & buns, cakes & cheesecakes, muffins & cup
cakes, cookies & biscuit, doughnuts, sandwiches & wraps, dough & butter and others, The Bake
4