Market Analysis in the Restaurant Industry in Kenley, South Croydon

BUSINESS PLAN

TABLE OF CONTENTS
MARKET ANALYSIS....................................................................................................................3
Industry analysis.........................................................................................................................3
Target market segment strategy..................................................................................................4
Positioning..................................................................................................................................5
Corporate social responsibility....................................................................................................5
OPERATIONAL PLAN..................................................................................................................5
FINANCIAL PLAN.........................................................................................................................6
REFERENCES..............................................................................................................................10

MARKET ANALYSIS
Market analysis is a tool which assist the company in analysing current requirement
prevailing in market and try to adapt to these requirements into their operations (Jogaratnam,
2017). Kenley is an area in south of London among the Borough of Croydon and county of
Greater London.
Industry analysis
The restaurant industry is the one which is continuously growing and developing. The
reason underlying this fact is that the consumers are much attracted towards the food and
spending leisure time. Due to this reason the business of restaurant industry in Kenley, South
Croydon has increased to a great extent. In Kenley, South Croydon there are large number of
restaurant and cafes which are operating and giving large competition to one another. In the
present modern world people are attracted towards consumption of food in the restaurant and
cafes. Due to this reason, hospitality industry and the restaurant business has increased to a great
extent. There are different types of restaurants providing various kind of services to consumer
like take away, steaks, fine dining, casual dining and many other kind of services.
Market size
The market size of the restaurant industry is very large as it comprises of different types
of restaurant and café and other place for eat out. This industry in Kenley, South Croydon
involves different type of restaurant and other related services being offered to consumers. These
restaurant and related establishment provides different food services like different types of
cuisines, pay and carry services, beverages and alcohol and other drinks. The restaurant also
involves the services like music concert, live music, dance shows and many others. Currently in
UK there are many different type of restaurant operating in the whole of country. By referring to
the data it is clear that the revenue of the food and restaurant service is being increasing event
after the impact of COVID 19. This is particularly because of the reason that when the consumer
comes to consume food at restaurant then this increase profits of companies and as a result of
this the overall income of country increases.
Industry participant
There are large number of participant within the restaurant industry and this improves the
working of industry to a great extent (Song, Yeon and Lee, 2021). The major participant in