IBM 4032- Business Plan Analysis - Adidas Company

BUSINESS PLAN ANALYSIS-ADIDAS COMPANY 1
BUSINESS PLAN ANALYSIS-ADIDAS COMPANY
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BUSINESS PLAN ANALYSIS-ADIDAS COMPANY 2
Executive Summary
A business plan is an important document that helps entrepreneurs seek the financing of
the business ideas from the financiers. The success of the business plan depends on how the
entrepreneur has prepared it based on the planned business location. This means for the business
plan to be the success it must put into consideration factors surrounding the location of the
business. This report explores the applicability of Adidas Company business plan in the Sidney
City. The report finds that there is a favorable business environment in Sydney region that if well
utilized will translate into the success of Adidas Company business. Besides, the report finds that
there are a marketing and financing opportunities that are offered the by stable economic and
political stability in the region. Finally, the report recommends that Adidas should maximize on
the positive business attributes in Sydney region to prepare an attractive business plan.
Table of Contents

BUSINESS PLAN ANALYSIS-ADIDAS COMPANY 3
Executive Summary.......................................................................................................................2
1.0 Introduction..............................................................................................................................4
2.0 Adidas History, Mission and Goals........................................................................................4
3.0 Sydney Business Environment Overview..............................................................................4
3.1 Positive Business Environmental Factors in Sydney........................................................5
3.2 Negative Business Environmental Factors in Sydney.......................................................5
4.0 Market Opportunity................................................................................................................6
5.0 Market Management Team....................................................................................................7
6.0 Financial Analysis....................................................................................................................8
7.0 Environmental Impact Analysis.............................................................................................9
8.0 Business Plan Financing........................................................................................................10
Conclusion....................................................................................................................................10
References.....................................................................................................................................11
1.0 Introduction
The start-up of the business calls for an entrepreneur to have in place a well-established
business plan that will guide him to get together necessary resources needed for the start-up of

BUSINESS PLAN ANALYSIS-ADIDAS COMPANY 4
the business. (Nunn & McGuire, 2010, p. 23) Therefore, an entrepreneur should ensure that
business plan is detailed enough and has covered all the key details that will help the business
stabilize once started. Key aspects that should be included in the business plan comprises of the
business overview, the market opportunity, the market, management team, financial analysis,
environmental impact analysis and funding request. This report will consider Adidas Company
business plan and discuss its applicability in the business environment of Sydney.
2.0 Adidas History, Mission and Goals
Adidas Company finds it roots in Bavaria, a small town in Germany. Adi Dassler was the
founder of the company with the mission of providing athletes with sport products (Adidas
Group, 2012). Currently, the company mission is focused on making Adidas a global leader in
the sporting industry through continuous provision of high quality products. Adidas Company
major goals are adapting to the new trends through continuous expansion (Allocca, 2015).
3.0 Sydney Business Environment Overview
The World Bank Group report points out that doing business in Sydney is easier than in
most other parts of the country (Regional Dvelopment Australia Sydney , 2017). The
Group goes further to note that Sydney has the well-regulated business environment. For
example, the overall Australia political stability is extended to Sydney, and the regulatory
framework in the region provides entrepreneurs with business protection assurance and
confidence. Besides, Sydney is region endowed with economic prowess because of its strategic
position that attracts tourists from all over the world. Similarly, Sydney has been found to be one
of the most influential cities in the world (Regional Development Australia Sydney,
2017).Therefore, Adidas Company business plan is suitable to the Sydney business environment
because of the favorable business condition in this region.