Business Plan And Financial Analysis

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

BUSINESS PLAN2
Table of Contents
Financial Analysis...........................................................................................................................3
Income Statement........................................................................................................................3
Balance Sheet...............................................................................................................................4
Cash Flow Statement...................................................................................................................4
References........................................................................................................................................6

BUSINESS PLAN3
Financial Analysis
Financial Analysis is an important technique for determining the overall business
viability and profitability. In order to determine the overall business feasibility it is important
that the financial projection done for the company include several sources of revenue and
expenses for the company. The financial projection for the new start-up business was done for a
sum of two-years where relevant analysis was done in order to analyse and visualize the financial
performance of the company (Burns & Dewhurst, 2016). The financial analysis for the new start-
up company was done with the help of various income and expenditure projections for the new
start-up and the associated benefits that the company will be getting from the same. Profitability
will be a key measure for assessing the financial feasibility of the business, thus return on equity
will be the key measure for assessing the overall business profitability.
Income Statement
The income statement for the new start-up capital fund was done with the help of various
income projections and the associated costs of goods sold that will be directly attributed to the
business (McKeever, 2016). On an overall basis, the income statement of the company will be
including revenue as the only cash inflow for the company. The projected income statement and
the cash flow statement for the new start-up plan was drawn with the help of the various sources
of income and the sources of expenses that the company will be incurring in the trend period
analysed for the new start-up company. The revenue for the company in the first year is assumed
to be $4.8 million and the associated cost of sales for the business will be around 45% of the total
sales done. There were various operational and direct expenses that the company will be
incurring which will be primarily in the field of rental expenses, salary and wages, sales and